After five years of consecutive decline for computer and peripherals in APAC, a slowdown in the decline is expected over the forecast period. The shift of gaming from desktops to laptops became a lifeline to slowing the decline of computers and peripherals. However, large screen smartphones remain a potential threat to laptop sales. In contrast to developing countries, brands are increasingly concentrated in developed countries, while Apple is being out-performed by competitors.
Premiumisation of laptops and desktop computers could be seen from 2017 due to the e-sports trend. High specification machines were developed to support resource-hungry gaming titles, which in turn, drove up price per unit. Since laptops do not commonly possess the flexibility of upgrading and exchanging parts, consumers will have to upgrade the machine entirely, driving up the price per unit of laptops.
With the demand for touch screen panel capability of laptops, device producers have included optional upgrades of OLED or Gorilla Glass touch panel as an optional upgrade for consumers. In 2019, computer manufacturers dabbled with the concept of dual screen laptops, namely Acer Pro Dual series and Intel’s Honeycomb Glacier concept. These new technologies drove up the price of laptop units.
Despite the increasing number of computer manufacturer expanded their product line into two in one tablets, it did not stop the dwindling sales of retail tablets. On the other hand, volume sales of tablets have been boosted by business customers, due to the trend that most business users valued mobility over computing power. In addition, companies such as Apple, Samsung and Microsoft were pushing the concept of tablets as a computer replacement, boosting business sales of tablets.
Redesigning high- powered computers
Windows laptop manufacturers were blurring the line between gaming laptops and workstation laptops. Before 2019, most high computing power Windows laptops were branded as gaming laptops, which also came with aesthetics that may have come across as too conspicuous for professional settings. Manufacturers have refined their aesthetics for gaming laptops to a more minimalistic finish that caters more to daily use.
With the thinning product differentiation and lack of innovation between different brands of printers, the price factor became a key factor to influence consumers’ purchasing decision.
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