The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2018
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The region saw a decrease in retail volume of computers in 2018. South Africa and Nigeria were exceptions due to the popularity of portable computers and gaming. The fall in computers was due to rising adoption of smartphones and economic uncertainties, though peripherals were stable. While innovation in laptops, with new light convertible units, is helping to reduce slowdown in the forecasts for some markets, further economic recovery and price cuts will be needed for growth in all the region.
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Key players implemented strong innovation and price promotion in order to remain competitive. Those companies benefit from customer loyalty and brand recognition across the region, which helped sustain growth, in addition to the introduction of dual functionality for convertible laptops, gaming innovation, lightweight units and greater connectivity.
The MEA region saw a consequent decrease in the retail volume of computers and peripherals in 2018, with decrease in purchases throughout the category, with the exception of printers. The strong decline is due to the increased adoption of smartphones, with consumers looking for greater convenience and portability.
Over 2012-2017 the top five companies held around a 60% volume share of the MEA region, though seeing fluctuations in their respective positions, with Asus, LG and Acer losing ground. Samsung and Canon were the only companies witnessing a continuous growth over the review period, with higher printer penetration rates and the successful launch of innovative products
Computers and peripherals are expected to register a slightly negative forecast amid economic slowdown, austerity measures and the maturity of the sector. For some markets, innovation and competitive prices will help recovery in the forecast, however economic downturn and competition of smartphones will make recovery difficult for other markets.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.