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Strategy Briefing

Computers and Peripherals in Middle East and Africa

46 pages, Aug 2018

US$1,325

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About This Report

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The region saw a decrease in retail volume of computers in 2018. South Africa and Nigeria were exceptions due to the popularity of portable computers and gaming. The fall in computers was due to rising adoption of smartphones and economic uncertainties, though peripherals were stable. While innovation in laptops, with new light convertible units, is helping to reduce slowdown in the forecasts for some markets, further economic recovery and price cuts will be needed for growth in all the region.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Price competition and innovation drive sales

Key players implemented strong innovation and price promotion in order to remain competitive. Those companies benefit from customer loyalty and brand recognition across the region, which helped sustain growth, in addition to the introduction of dual functionality for convertible laptops, gaming innovation, lightweight units and greater connectivity.

Strong adoption of smartphones impact on retail volume sales of computers

The MEA region saw a consequent decrease in the retail volume of computers and peripherals in 2018, with decrease in purchases throughout the category, with the exception of printers. The strong decline is due to the increased adoption of smartphones, with consumers looking for greater convenience and portability.

Success stories for top companies Lenovo and Canon

Over 2012-2017 the top five companies held around a 60% volume share of the MEA region, though seeing fluctuations in their respective positions, with Asus, LG and Acer losing ground. Samsung and Canon were the only companies witnessing a continuous growth over the review period, with higher printer penetration rates and the successful launch of innovative products

Maturity and economic slowdown will negatively impact the forecast

Computers and peripherals are expected to register a slightly negative forecast amid economic slowdown, austerity measures and the maturity of the sector. For some markets, innovation and competitive prices will help recovery in the forecast, however economic downturn and competition of smartphones will make recovery difficult for other markets.

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Introduction

Scope

Key findings

Regional Overview

Middle East in context

Retail volume declines amid increased adoption of smartphones

Clear division between Gulf and North African countries

Business computers and convertible laptops help maintain growth

Portable computer leads growth in the historical period

Electronics and appliance specialist retailers dominate sales

Leading Companies and Brands

Top five companies dominate over 2013-2018

Price competitiveness and innovation drive sales in MEA

The UAE and South Africa are important markets for top 10 companies

Top rankings: Lenovo presents serious competition

Forecast Projections

Peripherals: Printer sales decrease

Computers and peripherals forecast to decline for most MEA countries

Country Snapshots

Morocco: Market context

Morocco: Competitive and retail landscape

United Arab Emirates: Market context

United Arab Emirates: Competitive and retail landscape

Egypt: Market context

Egypt: Competitive and retail landscape

Saudi Arabia: Competitive and retailing landscape

Saudi Arabia: Market context

South Africa: Market context

South Africa: Competitive and retailing landscape

Israel: Market context

Israel: Competitive and retailing landscape

Nigeria: Market context

Nigeria: Competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Computers and Peripherals in Middle East and Africa

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Price competition and innovation drive sales

Strong adoption of smartphones impact on retail volume sales of computers

Success stories for top companies Lenovo and Canon

Maturity and economic slowdown will negatively impact the forecast

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Middle East in context

Retail volume declines amid increased adoption of smartphones

Clear division between Gulf and North African countries

Business computers and convertible laptops help maintain growth

Portable computer leads growth in the historical period

Electronics and appliance specialist retailers dominate sales

Leading Companies and Brands

Top five companies dominate over 2013-2018

Price competitiveness and innovation drive sales in MEA

The UAE and South Africa are important markets for top 10 companies

Top rankings: Lenovo presents serious competition

Forecast Projections

Peripherals: Printer sales decrease

Computers and peripherals forecast to decline for most MEA countries

Country Snapshots

Morocco: Market context

Morocco: Competitive and retail landscape

United Arab Emirates: Market context

United Arab Emirates: Competitive and retail landscape

Egypt: Market context

Egypt: Competitive and retail landscape

Saudi Arabia: Competitive and retailing landscape

Saudi Arabia: Market context

South Africa: Market context

South Africa: Competitive and retailing landscape

Israel: Market context

Israel: Competitive and retailing landscape

Nigeria: Market context

Nigeria: Competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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