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Strategy Briefing
Computers and Peripherals in Middle East and Africa
Aug 2018
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The region saw a decrease in retail volume of computers in 2018. South Africa and Nigeria were exceptions due to the popularity of portable computers and gaming. The fall in computers was due to rising adoption of smartphones and economic uncertainties, though peripherals were stable. While innovation in laptops, with new light convertible units, is helping to reduce slowdown in the forecasts for some markets, further economic recovery and price cuts will be needed for growth in all the region.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Price competition and innovation drive sales
Key players implemented strong innovation and price promotion in order to remain competitive. Those companies benefit from customer loyalty and brand recognition across the region, which helped sustain growth, in addition to the introduction of dual functionality for convertible laptops, gaming innovation, lightweight units and greater connectivity.
Strong adoption of smartphones impact on retail volume sales of computers
The MEA region saw a consequent decrease in the retail volume of computers and peripherals in 2018, with decrease in purchases throughout the category, with the exception of printers. The strong decline is due to the increased adoption of smartphones, with consumers looking for greater convenience and portability.
Success stories for top companies Lenovo and Canon
Over 2012-2017 the top five companies held around a 60% volume share of the MEA region, though seeing fluctuations in their respective positions, with Asus, LG and Acer losing ground. Samsung and Canon were the only companies witnessing a continuous growth over the review period, with higher printer penetration rates and the successful launch of innovative products
Maturity and economic slowdown will negatively impact the forecast
Computers and peripherals are expected to register a slightly negative forecast amid economic slowdown, austerity measures and the maturity of the sector. For some markets, innovation and competitive prices will help recovery in the forecast, however economic downturn and competition of smartphones will make recovery difficult for other markets.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
Regional Overview
Middle East in context
Retail volume declines amid increased adoption of smartphones
Clear division between Gulf and North African countries
Business computers and convertible laptops help maintain growth
Portable computer leads growth in the historical period
Electronics and appliance specialist retailers dominate sales
Leading Companies and Brands
Top five companies dominate over 2013-2018
Price competitiveness and innovation drive sales in MEA
The UAE and South Africa are important markets for top 10 companies
Top rankings: Lenovo presents serious competition
Forecast Projections
Peripherals: Printer sales decrease
Computers and peripherals forecast to decline for most MEA countries
Country Snapshots
Morocco: Market context
Morocco: Competitive and retail landscape
United Arab Emirates: Market context
United Arab Emirates: Competitive and retail landscape
Egypt: Market context
Egypt: Competitive and retail landscape
Saudi Arabia: Competitive and retailing landscape
Saudi Arabia: Market context
South Africa: Market context
South Africa: Competitive and retailing landscape
Israel: Market context
Israel: Competitive and retailing landscape
Nigeria: Market context
Nigeria: Competitive and retail landscape
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
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- Internet of Things in the Home | May 2018
- Update on Our Top 10 Global Consumer Trends for 2017: Privacy and Security | Oct 2017
- Digital Innovators: New Conduits of Commerce in the Internet of Things Era | Mar 2017
- Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region | Jan 2017
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