Having surged by almost half during 2020, as the pandemic led to a huge increase in the number of local consumers working or studying from home, retail current value sales of computers and peripherals will be little better than flat in 2021. Desktops, which exhibited a particularly strong performance during 2020, will be the worst affected by this, with their retail current value sales set to decline by more than a third in 2021.
Lenovo Group Ltd and Hewlett-Packard AO ZAO will remain the leading players in computers and peripherals during 2021 in terms of retail value share. Both players offer a wide range of products at various price points, although Hewlett-Packard also benefits from business demand where its desktops are traditionally popular.
With consumers spending much more time at home during the year, e-commerce saw significant growth in its retail current value share during 2020. Formerly the dominant distribution channel for these products, the sales of electronics and appliance specialist retailers were hard hit by COVID-19 restrictions on non-essential retail outlets, which forced them to close for an extended period.
The rate of growth in retail current value sales of computers and peripherals will accelerate only modestly during 2022 but strengthen later in the forecast period, as the hangover from the pandemic dissipates. Laptops will be by far the top performer in computers and peripherals in terms of its rate of retail current value sales growth, with retail current value sales of desktops set to decline during the forecast period.
Retail current value sales of both tablets and printers will decline during the forecast period. Smartphones (particularly those with larger screens) will continue to grow in popularity at the expense of tablets, due to the greater functionality and portability of the former.
Having exhibited strong growth during the review period, the unit price of computers and peripherals is set to decrease in current value terms during the forecast period. This will partly reflect ongoing economic weakness in Russia, which lead some local consumers to trade down to cheaper brands, as occurred during 2020.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Computers and Peripherals research and analysis database.
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