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Country Report

Computers and Peripherals in

Computers and Peripherals in Venezuela

17 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

High inflation and limited competition will continue to have a negative impact on computers and peripherals

Due to import restrictions, both laptops and tablets posted a volume sales decline in Venezuela in 2018. In spite of a worldwide trend of consumers switching to convertible tablets, product shortages in Venezuela are preventing consumers from freely making choices that satisfy their needs and aspirations, encouraging purchases of equipment based on price and availability.

Sales to public companies set to represent the majority of business volume sales

Business sales accounted for a slightly increased volume share of computers in 2018 compared to in 2017. The increase was driven by laptops due to companies’ focus on small business sales, as retail sales were hampered by shortages and high prices resulted in reduced demand and supply.

The Android operating system continues to lead within tablets in Venezuela

The Android operating system continued to lead within tablets in Venezuela in 2018, followed by Windows, driven by the brand Samsung. Meanwhile, sales of locally produced tablets, such as Síragon and VIT (Venezolana de Industria Technological) were much lower because of reduced availability and limited distribution channels.

COMPETITIVE LANDSCAPE

Hewlett-Packard Development Co leads computers and peripherals in 2018

The company remained strong in 2018 due to its wide distribution strategy and important participation in monitors and printers, which was despite a steady decline in actual volume sales. Competition within desktops was fragmented, as product shortages encouraged consumers to purchase computers in parts from different brands in order to build a complete device.

Computers and peripherals in Venezuela are led by international brands

Small and medium-sized retailers continued to ensure the presence of international brands in Venezuela by directly importing products to meet Venezuelans’ preferences. As a result, sales figures reflected in this research are not necessarily direct sales for multinationals in Venezuela and could include sales initially made abroad.

Advertising is absent

Advertising spending remained marginal for companies in 2018 and is unlikely to have made a strong impact on category sales. Companies made efforts to maintain product availability in the country and focused their resources in that direction, whilst advertising only specific products.

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Samples

Computers and Peripherals Sample Report Computers and Peripherals Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Computers and Peripherals in Venezuela?
What are the major brands in Venezuela?
How did netbooks fare vs. traditional laptops?
What is the forecasted growth for portable computers like Apple’s iPad?
What companies are planning to introduce competitors to the iPad?
What companies are planning to introduce competitors to the iPad?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Computers and Peripherals in Venezuela - Category analysis

HEADLINES

PROSPECTS

High inflation and limited competition will continue to have a negative impact on computers and peripherals

Sales to public companies set to represent the majority of business volume sales

The Android operating system continues to lead within tablets in Venezuela

COMPETITIVE LANDSCAPE

Hewlett-Packard Development Co leads computers and peripherals in 2018

Computers and peripherals in Venezuela are led by international brands

Advertising is absent

CATEGORY DATA

Table 1 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 2 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 5 Sales of Computers by Category: Business Volume 2013-2018
Table 6 Sales of Computers by Category: Business Value MSP 2013-2018
Table 7 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 8 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 9 Sales of Laptops by Form Factor 2017-2018
Table 10 Sales of Tablets by Operating System 2013-2018
Table 11 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 12 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 13 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 14 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 15 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 16 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 19 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 20 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 21 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 22 Forecast Sales of Laptops by Form Factor 2018-2023
Table 23 Forecast Sales of Tablets by Operating System 2016-2018

Consumer Electronics in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Macroeconomic environment and high prices continue to deter growth

If prices skyrocket, who is buying consumer electronics in Venezuela?

Multinationals continue reducing their operations

Online sales are gaining ground in consumer electronics

Consumer electronics to continue on a downward trend over the forecast period

MARKET DATA

Table 24 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 25 Sales of Consumer Electronics by Category: Value 2013-2018
Table 26 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 27 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 29 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 30 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 31 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 32 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 33 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Computers and Peripherals in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

High inflation and limited competition will continue to have a negative impact on computers and peripherals

Sales to public companies set to represent the majority of business volume sales

The Android operating system continues to lead within tablets in Venezuela

COMPETITIVE LANDSCAPE

Hewlett-Packard Development Co leads computers and peripherals in 2018

Computers and peripherals in Venezuela are led by international brands

Advertising is absent

Samples

Overview

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Table of Contents

Computers and Peripherals in Venezuela - Category analysis

HEADLINES

PROSPECTS

High inflation and limited competition will continue to have a negative impact on computers and peripherals

Sales to public companies set to represent the majority of business volume sales

The Android operating system continues to lead within tablets in Venezuela

COMPETITIVE LANDSCAPE

Hewlett-Packard Development Co leads computers and peripherals in 2018

Computers and peripherals in Venezuela are led by international brands

Advertising is absent

CATEGORY DATA

Consumer Electronics in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Macroeconomic environment and high prices continue to deter growth

If prices skyrocket, who is buying consumer electronics in Venezuela?

Multinationals continue reducing their operations

Online sales are gaining ground in consumer electronics

Consumer electronics to continue on a downward trend over the forecast period

MARKET DATA

SOURCES

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