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Country Report

Computers and Peripherals in

Computers and Peripherals in Venezuela

24 pages, Aug 2017

US$990

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Executive Summary

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TRENDS

In 2017 volume sales of computers and peripherals continued to decline. In terms of private companies’ purchases, economic uncertainty and declines in consumption negatively affected companies’ decisions over the short term. Retail volume sales of tablets declined by 32%, whilst laptops fell by 45% in 2017, driven by a recessionary macroeconomic environment since approximately 68% of laptops are business sales. Although mobile devices are increasingly used by Venezuelans to get online for shopping and news, the risk of theft and violent robbery is looming over the sales of tablets. The number of consumers using tablets had been increasing with a break in the trend in 2015 that continued in 2017 caused by tighter household budgets. Laptops continue to be predominant in the business segment over tablets.

COMPETITIVE LANDSCAPE

Hewlett-Packard led computer and peripherals sales in 2017 with a 29% volume share. The company brand remains strong in spite of a steady decline in actual volume sales from 153,000 units in 2016 to 77,500 units in 2017 thanks to its wide distribution strategy and important participation in monitors and printers, with 10% and 50% volume shares, respectively, in 2017. Competition in desktops was fragmented with 75% of volume sales accounted for by others as product shortages encouraged consumers to purchase computers in parts from different brands in order to build a complete device. The laptops category is dominated by Lenovo and Hewlett-Packard with a combined 56% retail volume share. Samsung continued to lead tablets with a 66% volume share in 2017 as a result of a combination of more access to foreign currency approved by the government and active store owners that see a business opportunity in this category.

PROSPECTS

High inflation rates and limited competition will continue to have a negative impact on computers and peripherals. It is expected that cheaper, unknown brands will continue to enter the computer category whilst higher concentration levels will characterise the peripherals landscape. Given that most of the consumer electronics brands and product types that are perceived as status symbols are not manufactured in Venezuela, new cheaper brands can be successful in a consumer electronics market where consumers are struggling with tight household budgets that are largely spent on staples.

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Computers and Peripherals Sample Report Computers and Peripherals Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Computers and Peripherals in Venezuela?
What are the major brands in Venezuela?
How did netbooks fare vs. traditional laptops?
What is the forecasted growth for portable computers like Apple’s iPad?
What companies are planning to introduce competitors to the iPad?
What companies are planning to introduce competitors to the iPad?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Computers and Peripherals in Venezuela - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Computers and Peripherals by Category: Volume 2012-2017
Table 2 Sales of Computers and Peripherals by Category: Value 2012-2017
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
Table 5 Sales of Computers by Category: Business Volume 2012-2017
Table 6 Sales of Computers by Category: Business Value MSP 2012-2017
Table 7 Sales of Computers by Category: Busines Volume Growth 2012-2017
Table 8 Sales of Computers by Category: Business Value MSP Growth 2012-2017
Table 9 Sales of Laptops by Form Factor 2016-2017
Table 10 Sales of Tablets by Operating System 2012-2017
Table 11 NBO Company Shares of Computers and Peripherals: % Volume 2013-2017
Table 12 LBN Brand Shares of Computers and Peripherals: % Volume 2014-2017
Table 13 Distribution of Computers and Peripherals by Channel: % Volume 2012-2017
Table 14 Forecast Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 15 Forecast Sales of Computers and Peripherals by Category: Value 2017-2022
Table 16 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Computers by Category: Business Volume 2017-2022
Table 19 Forecast Sales of Computers by Category: Business Value MSP 2017-2022
Table 20 Forecast Sales of Computers by Category: Busines Volume Growth 2017-2022
Table 21 Forecast Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 22 Forecast Sales of Laptops by Form Factor 2017-2022
Table 23 Forecast Sales of Tablets by Operating System 2016-2018

Computers and Peripherals in Venezuela - Company Profiles

Síragon CA in Consumer Electronics (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Síragon CA: Key Facts
Summary 2 Síragon CA: Competitive Position 2017

Consumer Electronics in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Limited variety and high prices continue hampering growth of consumer electronics

International brands reach consumers in spite of foreign currency shortages

International brands dominate a polarised market

Electronics and appliance specialist retailers maintains its leadership in the market

Slow recovery of the market is expected in the future

KEY TRENDS AND DEVELOPMENTS

High prices and a narrower selection of brands continue to hamper growth of consumer electronics in 2017

Outlook

Safety and convenience lead Venezuelans to the internet for electronics purchases

Outlook

Venezuelans’ desire to be informed demands more mobile devices

Outlook

MARKET DATA

Table 24 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 25 Sales of Consumer Electronics by Category: Value 2012-2017
Table 26 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 27 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 29 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 30 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 31 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 32 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 33 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022

Megatrends

Country Report

Computers and Peripherals in Venezuela

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Table of Contents

Computers and Peripherals in Venezuela - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Computers and Peripherals in Venezuela - Company Profiles

Síragon CA in Consumer Electronics (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Consumer Electronics in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Limited variety and high prices continue hampering growth of consumer electronics

International brands reach consumers in spite of foreign currency shortages

International brands dominate a polarised market

Electronics and appliance specialist retailers maintains its leadership in the market

Slow recovery of the market is expected in the future

KEY TRENDS AND DEVELOPMENTS

High prices and a narrower selection of brands continue to hamper growth of consumer electronics in 2017

Safety and convenience lead Venezuelans to the internet for electronics purchases

Venezuelans’ desire to be informed demands more mobile devices

MARKET DATA

SOURCES

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