The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2018
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Computers and peripherals is a mature market in Western Europe, which is facing a difficult time due to intense competition from larger sized smartphones, the perception of it being obsolete and the lengthy replacement cycles of such products. Germany, France and the UK are the markets with the highest volume sales in the region.
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All the markets in the region are expected to witness a negative volume CAGR over the period 2018-2023. The perception of products in the category as being obsolete and interchangeable has impacted category volumes. The popularity of gaming cushions the negative impact on the region. However, overall the category is expected to decline over the forecast period of 2018-2023.
Consumers are beginning to see laptops and tablets as interchangeable with larger smartphones. Consumers who require computers for productivity purposes are opting for business laptops or 2-in-1 tablets. On the other hand, consumers who seek to buy such products for entertainment purposes are able to fulfil their needs using a larger-sized smartphone.
Computers comprises close to 80% of total volume sales within the category, while peripherals holds a very small share of the total category. This is due to the high dependency of sales of peripherals on the sales of computers. Consumers will only purchase peripherals if they have a computer to support their printers, joysticks etc.
Germany is the largest market in Western Europe for computers and peripherals. Along with the UK and France, these three nations comprise 55% of the total market in the Western Europe. The market has been highly mature in Germany,which is one of the factors leading to negative volume growth over the forecast period of 2018-2023
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.