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Strategy Briefing
Computers and Peripherals in Western Europe
Oct 2018
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Computers and peripherals is a mature market in Western Europe, which is facing a difficult time due to intense competition from larger sized smartphones, the perception of it being obsolete and the lengthy replacement cycles of such products. Germany, France and the UK are the markets with the highest volume sales in the region.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Overall decline expected in the category across the region
All the markets in the region are expected to witness a negative volume CAGR over the period 2018-2023. The perception of products in the category as being obsolete and interchangeable has impacted category volumes. The popularity of gaming cushions the negative impact on the region. However, overall the category is expected to decline over the forecast period of 2018-2023.
Bigger smartphones pose a threat to laptops and desktops
Consumers are beginning to see laptops and tablets as interchangeable with larger smartphones. Consumers who require computers for productivity purposes are opting for business laptops or 2-in-1 tablets. On the other hand, consumers who seek to buy such products for entertainment purposes are able to fulfil their needs using a larger-sized smartphone.
Sales of peripherals largely influenced by sales of computers
Computers comprises close to 80% of total volume sales within the category, while peripherals holds a very small share of the total category. This is due to the high dependency of sales of peripherals on the sales of computers. Consumers will only purchase peripherals if they have a computer to support their printers, joysticks etc.
Germany is the largest market in the region
Germany is the largest market in Western Europe for computers and peripherals. Along with the UK and France, these three nations comprise 55% of the total market in the Western Europe. The market has been highly mature in Germany,which is one of the factors leading to negative volume growth over the forecast period of 2018-2023
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Introduction
Scope
Key findings
Regional Overview
Maturity of the category responsible for its continued decline
Market unable to recover from sharp drop witnessed in 2014-2016
Decline in volume sales witnessed across all major countries
Government initiative drives positive volume growth in Spain
Minimal growth in the region defined by monitors
Hot desking culture increases demand for portable computers
Electronics and appliance specialists remains key channel
Internet retailing gains distribution share from other channels
Leading Companies and Brands
High domination of international brands leads to high concentration
Lenovo makes name for itself within enterprises due to ThinkPad
Sales of top companies concentrated in key markets
HP becomes market leader due to its dominance in printers
Forecast Projections
Forecast growth is expected to be negative across the entire region
High competition from smartphones expected to falter growth
Country Snapshots
Germany: market context
Germany: competitive and retail landscape
UK: market context
UK: competitive and retail landscape
France: market context
France: competitive and retail landscape
Italy: market context
Italy: competitive and retail landscape
Spain: market context
Spain: competitive and retail landscape
Netherlands: market context
Netherlands: competitive and retail landscape
Turkey: market context
Turkey: competitive and retail landscape
Sweden: market context
Sweden: competitive and retail landscape
Austria: market context
Austria: competitive and retail landscape
Denmark: market context
Denmark: competitive and retail landscape
Norway: market context
Norway: competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
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Complete Catalogue
Strategy Reports
- Internet of Things in the Home | May 2018
- Update on Our Top 10 Global Consumer Trends for 2017: Privacy and Security | Oct 2017
- Digital Innovators: New Conduits of Commerce in the Internet of Things Era | Mar 2017
- Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region | Jan 2017
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Country Reports
- Consumer Electronics in Argentina | Oct 2020
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