Executive Summary

Mar 2019
PROSPECTS
Powder concentrates records a slowdown in volume growth in 2018

Concentrates in Belarus continued to be entirely dominated in 2018 by powder concentrates, with kisel being the main type. In 2018, powder concentrates recorded a slowdown in volume growth, partly because kisel continued to be seen by many young urban dwellers as an old-fashioned product.

Growing interest in health and wellness affects powder concentrates

In 2018, many Belarusians continued to try and adopt healthier lifestyles. More consumers paid greater attention to the products they bought, increasingly choosing healthier alternatives.

Lack of promotion offset by price discounts

Powder concentrates in Belarus were not advertised on the television or internet in 2018, with this situation serving to limit volume sales. In order to retain existing customers and attract new ones, local companies offered frequent price discounts.

COMPETITIVE LANDSCAPE
Local players maintain their leading positions

Powder concentrates remained a category characterised by a lack of competition in 2018, with a few local producers maintaining their strong positions. Lidapishcheconcentraty continued to heavily dominate the category, followed by another local player, Krinitsa.

Product variety and availability play a key role in supporting sales

In 2018, product variety and availability continued to play an important role in supporting sales. As modern retailing continued to grow significantly in Belarus, the key to driving sales was a strong presence in these outlets.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Concentrates in Belarus

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Concentrates in Belarus?
  • What are the major brands in Belarus?
  • Who are the key consumers of concentrates in Belarus?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Concentrates in Belarus - Category analysis

HEADLINES

PROSPECTS

Powder concentrates records a slowdown in volume growth in 2018
Growing interest in health and wellness affects powder concentrates
Lack of promotion offset by price discounts

COMPETITIVE LANDSCAPE

Local players maintain their leading positions
Product variety and availability play a key role in supporting sales

CATEGORY DATA

Concentrates Conversions
Summary 1 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 2 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 9 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 10 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 11 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 12 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 14 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Soft Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

Volume growth driven by increasing consumption of bottled water
Busy lifestyles, the health and wellness trend and price-sensitivity all impact soft drinks sales in Belarus
Leading players improve their positions
New product development largely shaped by the health and wellness trend
Solid growth predicted over the forecast period

MARKET DATA

Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 27 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 28 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources