Powder concentrates have seen an increase in rates of volume sales growth in 2021, driven by the ongoing drop in levels of disposable income for most Belarusians. The economic impact of the pandemic has been hard-hitting, and most households are looking to trade down where possible.
Rising health awareness trends in the wake of the pandemic has seen the emergence of a number of healthier options. The traditional Belarusian kissel drink, a viscous fruit made from the sweetened juice of berries, and thickened with starch or arrowroot, has seen increased growth as a result of health trends, with producers looking to add function to these products.
Concentrates is not available in the foodservice industry, meaning there has been no negative impact on volume sales due to the closure of establishments or consumers avoiding the on-trade. The bulk of sales are kissel products, whose primary consumer base tends to be older, more traditional Belarusians.
Belarus’ ongoing economic struggles in the wake of the pandemic and a new raft of sanctions in 2021 are likely to limit disposable incomes over the forecast period. This will stimulate volume sales of powder concentrates in Belarus, as consumers trade down from RTD soft drinks.
2021 has seen the emergence of a wider range of kissel, notably products that promise a more functional position with the offer of things like added vitamins. Consumer response has been good, as Belarusians seek to improve diets and in particular immune systems.
Historically, concentrates have seen limited shelf space restrict potential growth. These are low price products that offer low margins, and are usually located on the lowest shelves of grocery stores.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Concentrates industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!