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Strategy Briefing

Confectionery in Asia Pacific

Oct 2017

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Confectionery in Asia Pacific remains small in comparison for per capita consumption, but has seen healthy growth across the region illustrating ample room for development. During 2012-2017, growth was largely driven by India. While gum struggled in some major markets such as China and Japan, both chocolate and sugar confectionery registered healthy growth rates over 2012-2017 – with chocolate outperforming sugar confectionery – translating into strong absolute growth forecasts for 2017-2022.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Asia Pacific has the second lowest per capita spending on confectionery – leaving ample room for growth

A low per capita in a very populous region coupled with healthy growth means good opportunities for confectionery players if they understand and respond to the challenges in the region well. These include distribution, affordability and increasing awareness for health and wellness concerns.

India drives growth for confectionery

Although not the largest market in actual terms by far, India registered the strongest absolute growth in constant terms over the period 2012-2017, ahead of China and Japan, illustrating the growth potential in this country. This potential for growth is underpinned by a young population with a median age that is 10 years below that in China and 20 years below the median age in Japan.

Gum suffers in China and Japan

In both China and Japan gum sales have seen strong decline affecting gum’s performance across the region. In China, schools are teaching children about potential health issues related to gum and a negative impact on the environment discouraging younger people from gum consumption, while in Japan the decline is mainly driven by a decline in the number of the smoking population.

Improved distribution and affordable products to boost growth

Many Asia Pacific countries have a retail landscape still geared towards traditional retail. Particularly for chocolate confectionery this is a challenge if outlets do not have refrigerators to chill products in hot climates. Improvements in distribution alongside manufacturers investing in affordable small pack sizes are expected to drive growth in developing regions where consumers remain very price-sensitive.

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Introduction

Scope

Regional Overview

Putting Asia Pacific into context

introduction

Key findings

India drives growth in Asia Pacific confectionery sales

Confectionery in China stagnates in 2017

Chocolate confectionery takes off in Malaysia

Gum in Japan suffers from declining number of smoking population

Chocolate confectionery performs strongly

Gum declines in China as a result of school education

Traditional retailers remain most important in many countries

South Korea stands out with hypermarkets as dominant channel

Leading Companies and Brands

Fragmented market environment for confectionery in China

Ferrero delivers impressive growth driven by success in India

Lotte Group faces losses in China due to political differences

Top brands stable but challenged by growing Ferrero brands

Forecast Projections

Indonesia and Pakistan fourth and fifth for growth behind the “big 3”

Health concerns yet to deter Indonesians from buying confectionery

Availability and product variety positively affect the forecast

Improved distribution and affordable products to boost growth

Country Snapshots

China: Market context

China: Competitive and retail landscape

Japan: Market context

Japan: Competitive and retail landscape

India: Market context

India: Competitive and retail landscape

Indonesia: Market context

Indonesia: Competitive and retail landscape

South Korea: Market context

South Korea: Competitive and retail landscape

Kazakhstan: Market context

Kazakhstan: Competitive and retail landscape

Philippines: Market context

Philippines: Competitive and retail landscape

Taiwan: Market context

Taiwan: Competitive and retail landscape

Thailand: Market context

Thailand: Competitive and retail landscape

Hong Kong, China: Market context

Hong Kong, China: Competitive and retail landscape

Vietnam: Market context

Vietnam: Competitive and retail landscape

Azerbaijan: Market context

Azerbaijan: Competitive and retail landscape

Malaysia: Market context

Malaysia: Competitive and retail landscape

Pakistan: Market context

Pakistan: Competitive and retail landscape

Uzbekistan: Market context

Uzbekistan: Competitive and retail landscape

Singapore: Market context

Singapore: Competitive and retail landscape

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Confectionery in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Asia Pacific has the second lowest per capita spending on confectionery – leaving ample room for growth

India drives growth for confectionery

Gum suffers in China and Japan

Improved distribution and affordable products to boost growth

Want to find out more about this report?

Table of Contents

Introduction

Scope

Regional Overview

Putting Asia Pacific into context

introduction

Key findings

India drives growth in Asia Pacific confectionery sales

Confectionery in China stagnates in 2017

Chocolate confectionery takes off in Malaysia

Gum in Japan suffers from declining number of smoking population

Chocolate confectionery performs strongly

Gum declines in China as a result of school education

Traditional retailers remain most important in many countries

South Korea stands out with hypermarkets as dominant channel

Leading Companies and Brands

Fragmented market environment for confectionery in China

Ferrero delivers impressive growth driven by success in India

Lotte Group faces losses in China due to political differences

Top brands stable but challenged by growing Ferrero brands

Forecast Projections

Indonesia and Pakistan fourth and fifth for growth behind the “big 3”

Health concerns yet to deter Indonesians from buying confectionery

Availability and product variety positively affect the forecast

Improved distribution and affordable products to boost growth

Country Snapshots

China: Market context

China: Competitive and retail landscape

Japan: Market context

Japan: Competitive and retail landscape

India: Market context

India: Competitive and retail landscape

Indonesia: Market context

Indonesia: Competitive and retail landscape

South Korea: Market context

South Korea: Competitive and retail landscape

Kazakhstan: Market context

Kazakhstan: Competitive and retail landscape

Philippines: Market context

Philippines: Competitive and retail landscape

Taiwan: Market context

Taiwan: Competitive and retail landscape

Thailand: Market context

Thailand: Competitive and retail landscape

Hong Kong, China: Market context

Hong Kong, China: Competitive and retail landscape

Vietnam: Market context

Vietnam: Competitive and retail landscape

Azerbaijan: Market context

Azerbaijan: Competitive and retail landscape

Malaysia: Market context

Malaysia: Competitive and retail landscape

Pakistan: Market context

Pakistan: Competitive and retail landscape

Uzbekistan: Market context

Uzbekistan: Competitive and retail landscape

Singapore: Market context

Singapore: Competitive and retail landscape

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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