Confectionery in Hungary

Confectionery in Hungary - Category analysis

Chocolate Confectionery

HEADLINES

PROSPECTS

Hungarians look to premiumisation due to economic stability

Increasing demand for higher quality and healthier aspects to chocolate

Hungarian artisanal producers perform well at International Chocolate Awards

COMPETITIVE LANDSCAPE

Players look to offer higher quality and interesting flavours

Nestlé continues to gain ground with new premium launch

Established brands introduce new flavours and twists to tried and tested products to retain interest and broaden appeal

Summary 1 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 2 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum

HEADLINES

PROSPECTS

Chewing gum continues to dominate due to breath freshener attributes

Diversity of packaging formats offers convenience to consumers

Self-checkouts pose challenge to promotion and display of gum

COMPETITIVE LANDSCAPE

Wrigley strengthens domination of gum

Halls banks on success in sugar confectionery to attract consumers of gum

Natural sweetener xylitol taps into health and wellness trend

CATEGORY DATA

Table 13 Sales of Gum by Category: Volume 2014-2019
Table 14 Sales of Gum by Category: Value 2014-2019
Table 15 Sales of Gum by Category: % Volume Growth 2014-2019
Table 16 Sales of Gum by Category: % Value Growth 2014-2019
Table 17 Sales of Gum by Flavour: Rankings 2014-2019
Table 18 NBO Company Shares of Gum: % Value 2015-2019
Table 19 LBN Brand Shares of Gum: % Value 2016-2019
Table 20 Distribution of Gum by Format: % Value 2014-2019
Table 21 Forecast Sales of Gum by Category: Volume 2019-2024
Table 22 Forecast Sales of Gum by Category: Value 2019-2024
Table 23 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Sugar Confectionery

HEADLINES

PROSPECTS

Prices set to increase further with rising public health tax

Players looks to reduce sugar content of their products

Healthier aspects of medicated confectionery appeal to consumers

COMPETITIVE LANDSCAPE

Multinationals lead fragmented competitive landscape

Aldi launches vegan jellies to enter health and wellness space

Branded sugar confectionery amongst strongest performers

Summary 2 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 25 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 26 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 30 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 32 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Hungary - Industry Overview

EXECUTIVE SUMMARY

Confident steps forward with slowly changing attitudes amongst consumers

Economic expansion coupled with positive consumer sentiment

No shortage of investments, but lack of willing labour force must be addressed

Discounters and internet retailing continue to pave the way forward

Positive outlook for packaged food, supported by rising consumer confidence to purchase products that offer greater specific value

FOODSERVICE

Sales to Foodservice

Steady growth of foodservice consumption
Mainstream and niche restaurants are both advancing rapidly
Local food from domestic ingredients with emphasis on quality

Consumer Foodservice

Hungarians are dining out more frequently while tourists want to experience good quality local cuisine
Prices, wages and costs
Polarising trends in independent and chained foodservice

Category Data

Table 37 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 41 Sales of Packaged Food by Category: Volume 2014-2019
Table 42 Sales of Packaged Food by Category: Value 2014-2019
Table 43 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 44 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 45 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 46 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 47 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 48 Penetration of Private Label by Category: % Value 2014-2019
Table 49 Distribution of Packaged Food by Format: % Value 2014-2019
Table 50 Distribution of Packaged Food by Format and Category: % Value 2019
Table 51 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 52 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 3 Research Sources

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