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Strategy Briefing

Confectionery in Latin America

51 pages, Sep 2017

US$1,325

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About This Report

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Confectionery is facing challenging times in Latin America, with a difficult economic situation, particularly in Brazil, growing consumer health concerns and legislative challenges the main culprits. Nevertheless, the importance of chocolate confectionery over sugar confectionery is increasing in light of it being perceived as more premium and less detrimental to health. This is driven, for example, by smaller pack sizes and improved retail distribution.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Brazil accounts for 40% of the region’s confectionery sales

Economic difficulties have led to a poor performance by confectionery in Brazil. The development of confectionery very much depends on consumers having spare disposable income, and a recession that consumers feel in their wallets is therefore going to have a direct impact on sales. As a result of the size of confectionery in Brazil relative to the wider region, the performance of confectionery in the country has a strong impact on confectionery in the wider Latin American region.

Chocolate confectionery outperforms sugar confectionery

While both chocolate and sugar confectionery declined over the period 2012-2017, the decline was stronger for sugar confectionery. When disposable incomes are increasing, consumers feel encouraged to buy more chocolate confectionery, which is perceived as more premium and in many cases less detrimental to health than sugar confectionery, which generally has lower unit prices.

Strategies for efficient access to traditional retailers are key

Traditional retailers remain very important in the region, and being able to distribute to them efficiently is key for opening up additional growth potential. While this can be a challenge for large multinationals, it offers opportunities, especially for chocolate confectionery, which in many countries is not very saturated in traditional channels such as independent small grocers due to higher unit prices.

Both consumers and governments increasingly concerned about health

Consumers are expected to become more aware of health issues related to consumption of large amounts of unhealthy foods, and consequently are likely to try and limit themselves in this respect. Similarly, governments are worried about the effects of their populations’ diets on health and care systems, and generally on the future of their countries. They are therefore implementing laws aimed at discouraging consumption of unhealthy products. Both of these aspects affect the forecast growth potential.

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Introduction

Scope

Key findings

Regional Overview

Putting Latin America into context

Brazil carries most of the responsibility for strong sales decline

Chocolate confectionery shows strong growth in Mexico

Guatemala among promising markets for confectionery

Difficult economic conditions drive unit price growth in Argentina

Heavy losses in Brazil skew otherwise healthy regional performance

Consumers upgrading to chocolate confectionery

Traditional retailers still generate large part of confectionery sales

Distribution strategies need to focus on access to traditional retail

Leading Companies and Brands

Strong multinationals and regional players create high consolidation

Latin American Arcor SAIC rapidly gaining market share

Top 10 companies have strong exposure to confectionery in Brazil

Trident gum stable and secure in first place

Forecast Projections

Challenging times ahead for biggest market Brazil

Sugar confectionery in Mexico will return to growth

Lifestyle trends and legislation negatively affect forecast

Consumers and governments concerned about public health

Country Snapshots

Brazil: Market context

Brazil: Competitive and retail landscape

Mexico: Market context

Mexico: Competitive and retail landscape

Argentina: Market context

Argentina: Competitive and retail landscape

Chile: Market context

Chile: Competitive and retail landscape

Colombia: Market context

Colombia: Competitive and retail landscape

Peru: Market context

Peru: Competitive and retail landscape

Guatemala: Market context

Guatemala: Competitive and retail landscape

Ecuador: Market context

Ecuador: Competitive and retail landscape

Bolivia: Market context

Bolivia: Competitive and retail landscape

Uruguay: Market context

Uruguay: Competitive and retail landscape

Dominican Republic: Market context

Dominican Republic: Competitive and retail landscape

Costa Rica: Market context

Costa Rica: Competitive and retail landscape

Venezuela: Competitive and retail landscape

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Megatrends

Strategy Briefing

Confectionery in Latin America

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Brazil accounts for 40% of the region’s confectionery sales

Chocolate confectionery outperforms sugar confectionery

Strategies for efficient access to traditional retailers are key

Both consumers and governments increasingly concerned about health

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Putting Latin America into context

Brazil carries most of the responsibility for strong sales decline

Chocolate confectionery shows strong growth in Mexico

Guatemala among promising markets for confectionery

Difficult economic conditions drive unit price growth in Argentina

Heavy losses in Brazil skew otherwise healthy regional performance

Consumers upgrading to chocolate confectionery

Traditional retailers still generate large part of confectionery sales

Distribution strategies need to focus on access to traditional retail

Leading Companies and Brands

Strong multinationals and regional players create high consolidation

Latin American Arcor SAIC rapidly gaining market share

Top 10 companies have strong exposure to confectionery in Brazil

Trident gum stable and secure in first place

Forecast Projections

Challenging times ahead for biggest market Brazil

Sugar confectionery in Mexico will return to growth

Lifestyle trends and legislation negatively affect forecast

Consumers and governments concerned about public health

Country Snapshots

Brazil: Market context

Brazil: Competitive and retail landscape

Mexico: Market context

Mexico: Competitive and retail landscape

Argentina: Market context

Argentina: Competitive and retail landscape

Chile: Market context

Chile: Competitive and retail landscape

Colombia: Market context

Colombia: Competitive and retail landscape

Peru: Market context

Peru: Competitive and retail landscape

Guatemala: Market context

Guatemala: Competitive and retail landscape

Ecuador: Market context

Ecuador: Competitive and retail landscape

Bolivia: Market context

Bolivia: Competitive and retail landscape

Uruguay: Market context

Uruguay: Competitive and retail landscape

Dominican Republic: Market context

Dominican Republic: Competitive and retail landscape

Costa Rica: Market context

Costa Rica: Competitive and retail landscape

Venezuela: Competitive and retail landscape

Venezuela: Competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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