Confectionery in Saudi Arabia

Confectionery in Saudi Arabia - Category analysis

Chocolate Confectionery

KEY DATA FINDINGS

2020 IMPACT

New product development is expected to give large international companies an edge

Smaller portion sizes and organic products are expected to increase in popularity, as consumers become more health conscious

Chocolate confectionery to see strong retail volume growth in 2020, though retail value sales see slower increases as consumers become more price sensitive

RECOVERY AND OPPORTUNITIES

More healthy-eating products are expected to be launched in the forecast period

International brands are likely to continue to dominate, though new brands may start to gain traction

Chocolate confectionery is likely to remain steady into the forecast period, with a revival amongst native consumers maintaining demand

CATEGORY DATA

Table 1 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 2 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 5 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum

KEY DATA FINDINGS

2020 IMPACT

Sugar free chewing gum is expected to grow in 2020 as consumers become increasingly health conscious

New product launches intensify competition in Saudi gum

COVID-19 expected to dampen sales of gum, with festivals closed across the country

RECOVERY AND OPPORTUNITIES

Companies will rely on promotions into the forecast period, as consumers become increasingly price sensitive

New product launches are expected in the forecast period, particularly in health and wellness

Gum is expected to position itself as a practical product

CATEGORY DATA

Table 13 Sales of Gum by Category: Volume 2015-2020
Table 14 Sales of Gum by Category: Value 2015-2020
Table 15 Sales of Gum by Category: % Volume Growth 2015-2020
Table 16 Sales of Gum by Category: % Value Growth 2015-2020
Table 17 Sales of Gum by Flavour: Rankings 2015-2020
Table 18 NBO Company Shares of Gum: % Value 2016-2020
Table 19 LBN Brand Shares of Gum: % Value 2017-2020
Table 20 Distribution of Gum by Format: % Value 2015-2020
Table 21 Forecast Sales of Gum by Category: Volume 2020-2025
Table 22 Forecast Sales of Gum by Category: Value 2020-2025
Table 23 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery

KEY DATA FINDINGS

2020 IMPACT

A healthy eating push has triggered the launch of new sugar free products

Halwani Bros lead other sugar confectionery after Tema closes down

United Food Industries’ Deemah brand leads in sugar confectionery due to its affordable pricing and wide portfolio of products

RECOVERY AND OPPORTUNITIES

As consumers become increasingly health conscious, companies will need to adjust their sugar confectionery offerings

An increasingly price sensitive consumer base looks likely to dampen current value growth of sugar confectionery into the forecast period

Baqalahs are likely to remain an important distribution channel for sugar confectionery into the forecast period

CATEGORY DATA

Table 25 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 26 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 30 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 32 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice closures to hit packaged food hard in times of COVID-19
Sales to recover with the reopening of foodservice outlets
Recovery helped by growing strength of local players in consumer foodservice

Consumer Foodservice

Foodservice closures drive switch to home cooking
E-commerce to support foodservice during the COVID-19 crisis thanks to convenient mobile apps
Health and wellness continues to affect foodservice with COVID-19 shining a spotlight on healthy eating

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 37 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 41 Sales of Packaged Food by Category: Volume 2015-2020
Table 42 Sales of Packaged Food by Category: Value 2015-2020
Table 43 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 44 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 45 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 46 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 47 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 48 Penetration of Private Label by Category: % Value 2015-2020
Table 49 Distribution of Packaged Food by Format: % Value 2015-2020
Table 50 Distribution of Packaged Food by Format and Category: % Value 2020
Table 51 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 52 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

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DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

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