Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Confectionery in

Confectionery in Saudi Arabia

45 pages, Jul 2017

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

CHOCOLATE CONFECTIONERY IN SAUDI ARABIA

Trends

The Saudi Arabian economy saw a slowdown since late 2015 due to undergoing its most unsettled period since the Gulf War. The primary cause was the global drop in oil prices as well as the country’s ongoing war with Yemen. The government introduced several aggressive measures in order to improve the economy. There were numerous reductions in the salaries and benefits of public servants and energy prices were increasing. The government also introduced new fees to expatriates, which resulted in many leaving the country. Uncertainty prevails among local Saudis about the future of the country’s economy, which resulted in a reduction in spending on non-essential products such as chocolate confectionery.

Competitive Landscape

Mars GCC continues to lead with a 44% share in 2017. Despite the growing economic difficulties, the company maintained its leadership by focusing on heavy discounting and in-store promotions throughout the year, mainly in supermarkets and hypermarkets. The company’s flagship brands such as Mars, Galaxy, Twix and Snickers among others enjoy strong consumer loyalty because of their established presence in the country. In mid-2017, the company also launched special packs of Galaxy Jewels boxed assortment with key emotional messages such as “Thank You” and “Sorry” among others, which can be personalised by consumers. It also continued to invest significantly in its media promotions both in traditional as well as digital media in order to maintain high levels of brand awareness among consumers, resulting in its strong lead.

Prospects

While the Saudi government is actively trying to improve its economy, the recovery phase is expected to take some time before changes are visible. Until then, consumers are expected to remain vigilant in their spending. Furthermore, government plans to introduce VAT from 2018 is expected to drive up prices and result in a further reduction in spending. Finally, the country is also seeing an exodus of expatriates because of the new fee levied on them, which rendered the country unaffordable for many middle class and lower class expatriates.

GUM IN SAUDI ARABIA

Trends

The modern, young generation of Saudi Arabia is gradually realising the importance of leading a healthy lifestyle. While society remains predominantly inclined to the consumption of high fat and high sugar products, some young modern Saudi individuals and families are becoming more cautious in their food intake. They are therefore buying food and drink products that have fewer unhealthy ingredients such as sugar and excessive carbohydrates while also focusing on more fortified products.

Competitive Landscape

Batook Chewing Gum Ind Ltd leads with a 35% value share in 2017. The company’s flagship brands Batook and Nova enjoy a strong presence across all retail channels. The company also benefits from the fact that in lieu of giving change of SAR0.5, shopkeepers usually give consumers a Batook or Nova chewing gum product instead.

Prospects

With the modern generation of young Saudis rapidly embracing the Western lifestyle, there will be a consistent increase in overall health awareness. Government is also actively trying to propagate a healthy lifestyle via public messages as well as several aggressive measures such as an expected tax on soft drinks and tobacco from June 2017. Such measures will further boost the overall health awareness of the public and they are more likely to shift towards healthy snacking options in food and drink.

SUGAR CONFECTIONERY IN SAUDI ARABIA

Trends

In 2017, schoolchildren in Saudi Arabia had the longest summer holiday in many years as schools closed for over four months. Due to Ramadan, schools began their holiday season in mid-May and did not re-open until after the Hajj season in early September. A large number of families also avoided travelling until after Ramadan. Since there are few outdoor activities for children in the summer, they spent most of their time at home with friends. The only key outdoor activity that children engage in is visiting supermarkets, malls and other shopping outlets with their families. Frequent visits to baqalahs are also common as these shops are found in every neighbourhood and young children are especially fond of purchasing sweet confectionery items there.

Competitive Landscape

Mondelez Eastern Europe, Middle East & Africa FZE leads with an 11% value share in 2017. The company derives its strength from its widespread presence in mints, toffees, caramels and nougat, boiled sweets and medicated confectionery. Its impressive distribution strategy as well as a focus on attractive in-store displays further helped the company to strengthen its position.

Prospects

While the birth rate is expected to decline in the forecast period, young children will continue to form a significantly large share of Saudi Arabia’s population in the forecast period. The population aged between 0-14 years is expected to be 26% of the total population by 2022. Furthermore, school holidays will continue to be longer in the forecast period as Ramadan continues to fall in the summer. This will provide manufacturers of sugar confectionery with an attractive opportunity to capture this young consumer segment that have a strong desire for sugar confectionery.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Confectionery Market Sample Report Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Confectionery in Saudi Arabia?
What are the major brands in Saudi Arabia?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Chocolate Confectionery

Gum

Sugar Confectionery

Confectionery in Saudi Arabia - Company Profiles

Mars GCC in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

Summary 1 Mars GCC: Key Facts

COMPETITIVE POSITIONING

Summary 2 Mars GCC: Competitive Position 2017

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to feel the impact of economic slowdown

Health awareness continues to grow

Artisanal players maintain the lead

A healthy performance for modern grocery retailers

Packaged food set to see stable growth in the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic slowdown results in reduced consumer spending

Trend
Outlook

Health awareness is gathering pace, albeit gradually

Trend
Outlook

Modern retailers intensify in-store promotional activities

Trend
Outlook

Long school holidays and religious tourists give a slight boost to growth

Trend
Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Confectionery in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

CHOCOLATE CONFECTIONERY IN SAUDI ARABIA

Trends

Competitive Landscape

Prospects

GUM IN SAUDI ARABIA

Trends

Competitive Landscape

Prospects

SUGAR CONFECTIONERY IN SAUDI ARABIA

Trends

Competitive Landscape

Prospects

Samples

Overview

Why buy this report?

Samples FAQs about samples

Want to find out more about this report?

Table of Contents

Chocolate Confectionery

Gum

Sugar Confectionery

Confectionery in Saudi Arabia - Company Profiles

Mars GCC in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to feel the impact of economic slowdown

Health awareness continues to grow

Artisanal players maintain the lead

A healthy performance for modern grocery retailers

Packaged food set to see stable growth in the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic slowdown results in reduced consumer spending

Health awareness is gathering pace, albeit gradually

Modern retailers intensify in-store promotional activities

Long school holidays and religious tourists give a slight boost to growth

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports