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Country Report

Confectionery in

Confectionery in Saudi Arabia

34 pages, Jul 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Saudization highly impacts the category

Chocolate confectionery is being affected by a number of factors, including Saudization, which continues to have its negative impact on the economy, since a lot of expatriates are leaving and these numbers will continue to double each year as the expenses for families increase. Families are not capable of overcoming the increase in prices on fundamental commodities and are returning to their home countries.

2018 VAT implementation and its influence

The Saudi government implemented a 5% VAT rate in 2018 on most goods and services. The Saudi population had already learned to live with austerity and prioritise their spending and needs since 2017 when the government decided to cut many of the governmental employees’ wages.

Countlines is the fastest-growing category

Despite the overall decline of chocolate confectionery in 2018, countlines is witnessing healthy positive growth. Consumers still enjoy eating countlines rather than any other type of chocolate.

Competitive Landscape

Mars GCC continues to lead

Mars GCC continues to lead chocolate confectionery thanks to its well-known brand name and consumers’ loyalty, which increases each year despite the economic situation. Saudi consumers are well known for their love of international brands, especially in chocolate confectionery, and their loyalty to Mars remains strong.

Growth of modern trade in Saudi Arabia

With the VAT implementation in 2018 and the rising prices of goods pushing consumers to prioritise their spending, modern trade (mostly hypermarkets) is growing even more. Hyper Panda is considered the biggest hypermarket in Saudi Arabia thanks to its extensive coverage in all areas across the kingdom.

Health and wellness enters the category

The new generation has a significant impact on chocolate confectionery in addition to growing consumer health awareness. People have started to focus on their lifestyles and eating habits, and more shops are selling healthy meals, dietary products and organic food.

Prospects

Shrinking population impacts gum

Saudization continues to increase its impact on the Saudi economy and the snack market specifically and is leading to a huge number of expatriates leaving the country. Gum remains a niche category in comparison to others in confectionery.

Sugar free gum is increasingly popular

Sugar free gum continues to attract consumers who are concerned about their health and diets. Sugar free gum is considered a healthy and easy way to clean teeth that prevents the formation of plaque and keeps the mouth hydrated and breath fresh.

Younger generation drives the category

Younger consumers are the target of many leading companies looking to grow their sales. They are known for their healthier way of heating and snacking in comparison to older consumers.

Competitive Landscape

Batook Chewing Gum Ind Ltd remains the leader

Batook Chewing Gum Ind Ltd continues to lead gum in Saudi Arabia thanks to its well-established name across the kingdom and its consumers’ loyalty, who continue to buy its brands despite the tough economic situation. Batook faces a lot of competition from other leading companies like Mars, which keeps launching new flavours in gum.

Gum fusion flavours gain popularity

Many companies in gum are trying to attract as many consumers as they can by introducing new flavours to the market. Flavour fusion, which is mainly introduced by Mentos 3D and Mentos, is the combination of three fruits such as green apple, raspberry and strawberry or watermelon, pine apple and melon.

Supermarkets has the biggest share among other channels

Supermarkets are increasing their share in Saudi Arabia, not just in gum but also in other categories. It is easier to buy gum from a nearby supermarket than to drive a distance to a hypermarket and get a small pack of gum.

Prospects

Ramadan influences the category

The earlier Ramadan comes each year, the earlier the schools close. Ramadan begins in the first half of May, schools are expected to finish before June and most families of expats will go back to their countries afterwards for the summer vacation.

Health and wellness approach

Leading companies within the sugar confectionery seek to introduce healthier yet affordable types of products. An example of one of the popular sugar products in Saudi Arabia is halva.

Competitive Landscape

Deemah - United Food Industries Corp Ltd ranks first

Deemah - United Food Industries Corp Ltd is a local company offering many brands and products. The company has been working on growing its customers for the past few years and now ranks first ahead of leading international brand owners like Storck GmbH & Co, Sweets Co Of Oman, Halwani Bros Co, Al Wefaq Trading Est and National Confectionery & Tahina Factory.

Baqalahs drive the sugar confectionery category

Baqalahs is the biggest channel in sugar confectionery. The leading company, Deemah - United Food Industries Corp Ltd, mainly focuses on distributing its products in baqalahs as they are very close to people’s homes.

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Samples

Confectionery Market Sample Report Confectionery Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Confectionery in Saudi Arabia?
What are the major brands in Saudi Arabia?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Confectionery in Saudi Arabia - Category analysis

Chocolate Confectionery

HEADLINES

PROSPECTS

Saudization highly impacts the category

2018 VAT implementation and its influence

Countlines is the fastest-growing category

COMPETITIVE LANDSCAPE

Mars GCC continues to lead

Growth of modern trade in Saudi Arabia

Health and wellness enters the category

CATEGORY DATA

Table 1 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 2 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 5 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum

HEADLINES

PROSPECTS

Declining consumption impacts gum

Sugar free gum is increasingly popular

Younger generation drives the category

COMPETITIVE LANDSCAPE

Batook Chewing Gum Ind Ltd remains the leader

Gum fusion flavours gain popularity

Supermarkets has the biggest share among other channels

CATEGORY DATA

Table 13 Sales of Gum by Category: Volume 2013-2018
Table 14 Sales of Gum by Category: Value 2013-2018
Table 15 Sales of Gum by Category: % Volume Growth 2013-2018
Table 16 Sales of Gum by Category: % Value Growth 2013-2018
Table 17 Sales of Gum by Flavour: Rankings 2013-2018
Table 18 NBO Company Shares of Gum: % Value 2014-2018
Table 19 LBN Brand Shares of Gum: % Value 2015-2018
Table 20 Distribution of Gum by Format: % Value 2013-2018
Table 21 Forecast Sales of Gum by Category: Volume 2018-2023
Table 22 Forecast Sales of Gum by Category: Value 2018-2023
Table 23 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Sugar Confectionery

HEADLINES

PROSPECTS

Ramadan influences the category

Pastilles, gums, jellies and chews witnesses the strongest growth

Health and wellness approach

COMPETITIVE LANDSCAPE

Deemah - United Food Industries Corp Ltd ranks first

Baqalahs drive the sugar confectionery category

CATEGORY DATA

Table 25 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 26 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 30 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 32 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers higher retail value growth

Health and wellness remains a growing trend

Artisanal maintains the lead in packaged food

Modern grocery retailers achieves a good performance

Packaged foods to continue to register stable growth in the forecast period

FOODSERVICE

Sales to Foodservice

Foodservice records steady value growth
Powder milk remains the weakest performer
Large number of suppliers support foodservice

Consumer Foodservice

Growth negatively impacted by economic issues
Technology and social media advancing consumer foodservice
Mandatory calorie counts currently on all operators’ menus

CATEGORY DATA

Table 37 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 41 Sales of Packaged Food by Category: Volume 2013-2018
Table 42 Sales of Packaged Food by Category: Value 2013-2018
Table 43 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 44 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 45 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 46 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 47 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 48 Penetration of Private Label by Category: % Value 2013-2018
Table 49 Distribution of Packaged Food by Format: % Value 2013-2018
Table 50 Distribution of Packaged Food by Format and Category: % Value 2018
Table 51 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Confectionery in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Saudization highly impacts the category

2018 VAT implementation and its influence

Countlines is the fastest-growing category

Competitive Landscape

Mars GCC continues to lead

Growth of modern trade in Saudi Arabia

Health and wellness enters the category

Prospects

Shrinking population impacts gum

Sugar free gum is increasingly popular

Younger generation drives the category

Competitive Landscape

Batook Chewing Gum Ind Ltd remains the leader

Gum fusion flavours gain popularity

Supermarkets has the biggest share among other channels

Prospects

Ramadan influences the category

Health and wellness approach

Competitive Landscape

Deemah - United Food Industries Corp Ltd ranks first

Baqalahs drive the sugar confectionery category

Samples

Overview

Why buy this report?

Samples FAQs about samples

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Table of Contents

Confectionery in Saudi Arabia - Category analysis

Chocolate Confectionery

HEADLINES

PROSPECTS

Saudization highly impacts the category

2018 VAT implementation and its influence

Countlines is the fastest-growing category

COMPETITIVE LANDSCAPE

Mars GCC continues to lead

Growth of modern trade in Saudi Arabia

Health and wellness enters the category

CATEGORY DATA

Gum

HEADLINES

PROSPECTS

Declining consumption impacts gum

Sugar free gum is increasingly popular

Younger generation drives the category

COMPETITIVE LANDSCAPE

Batook Chewing Gum Ind Ltd remains the leader

Gum fusion flavours gain popularity

Supermarkets has the biggest share among other channels

CATEGORY DATA

Sugar Confectionery

HEADLINES

PROSPECTS

Ramadan influences the category

Pastilles, gums, jellies and chews witnesses the strongest growth

Health and wellness approach

COMPETITIVE LANDSCAPE

Deemah - United Food Industries Corp Ltd ranks first

Baqalahs drive the sugar confectionery category

CATEGORY DATA

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers higher retail value growth

Health and wellness remains a growing trend

Artisanal maintains the lead in packaged food

Modern grocery retailers achieves a good performance

Packaged foods to continue to register stable growth in the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES