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Learn moreAug 2019
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Chocolate confectionery makes a great option as an indulgence and as a gift option among Singaporeans. Countlines and boxed assortments were the most dynamic chocolate confectionery categories in value terms in 2019.
Premiumisation is expected to continue having an effect on chocolate confectionery, with consumers starting to look for premium flavours and ingredients or super-premium chocolate confectionery products through artisanal chocolate makers. Over the review period, more artisanal chocolate makers set up operations in Singapore.
International players remained the leading players in chocolate confectionery in Singapore in value terms in 2019. Among the international companies, Ferrero SpA ranked as the solid number one.
Kit Kat continued to maintain its position as the number two brand in chocolate confectionery through its strong performance in countlines. Apart from its long brand history in Singapore, constant product flavour innovation helps to drive its sales.
With the legislation that limits the sales of chewing gum having been in place since 1992, sales of gum in Singapore have been continuously limited, as set out in the Regulation of Imports and Exports Act. With the signing of a Free Trade Agreement between the US and Singapore in 2004, the regulation was relaxed to allow sales of therapeutic, dental or nicotine chewing gums.
Orbit has continuously held the leading position for chewing gum in Singapore with its long-standing brand history in Singapore. The competitive landscape is not expected to change over the forecast period due to the lack of market depth and opportunities in Singapore.
Pastilles, gums, jellies and chews recorded the second highest retail value sales growth rate in sugar confectionery in Singapore in 2019. This category has conventionally been considered as a children’s snack.
Medicated confectionery continues to be the largest product area in sugar confectionery and is expected to continue to see positive growth over the forecast period. Brands like Ricola and Fisherman’s Friend are present in most distribution channels and come in a wide array of flavours.
Mars Foods Inc, Ricola Asia Pacific Pte Ltd and Lofthouse of Fleetwood Ltd lead sugar confectionery through their long-standing brands Eclipse, Ricola and Fisherman’s Friend, respectively. These products are widely available across a variety of distribution channels, from convenience stores and forecourt retailers to drugstores, allowing impulse purchases of these products.
With the growing interest in global snacks, including Japanese and Korean snacks, retailers are making these products more widely available in the marketplace. Japanese and Korean brands like UHA, Meiji and Lotte are starting to become more widely available in Singapore, alongside Morinaga & Co Ltd, which has a strong position in pastilles, gums, jellies and chews with its Hi-Chew brand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Confectionery industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Confectionery in Singapore market research report includes:
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.