Confectionery in Singapore

Confectionery in Singapore - Category analysis

Chocolate Confectionery

KEY DATA FINDINGS

2020 IMPACT

Pandemic lockdown measures take heavy toll on impulse and on-the-go sales

Global players leverage strong brand names and extensive distribution to lead sales

Focus on new innovative flavours to attract increasingly sophisticated consumers

RECOVERY AND OPPORTUNITIES

Premiumisation trend to help drive recovery from global pandemic

Return to indulgence shopping and gifting culture to boost demand

Kit Kat set to further close gap with leader Ferrero Rocher

CATEGORY DATA

Table 1 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 2 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 5 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum

KEY DATA FINDINGS

2020 IMPACT

Sales continue to be limited by anti-gum legislation and limited availability

Demand for therapeutic gum limited by restricted distribution and controls

Orbit continues to dominate despite declining sales

RECOVERY AND OPPORTUNITIES

Legislation to continue limiting growth

Scope for rising health awareness to boost sales

Growth to be limited by new alternatives and health and environmental concerns

CATEGORY DATA

Table 13 Sales of Gum by Category: Volume 2015-2020
Table 14 Sales of Gum by Category: Value 2015-2020
Table 15 Sales of Gum by Category: % Volume Growth 2015-2020
Table 16 Sales of Gum by Category: % Value Growth 2015-2020
Table 17 Sales of Gum by Flavour: Rankings 2015-2020
Table 18 NBO Company Shares of Gum: % Value 2016-2020
Table 19 LBN Brand Shares of Gum: % Value 2017-2020
Table 20 Distribution of Gum by Format: % Value 2015-2020
Table 21 Forecast Sales of Gum by Category: Volume 2020-2025
Table 22 Forecast Sales of Gum by Category: Value 2020-2025
Table 23 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures negatively impact impulse and on-the-go consumption

International brands continue to leverage strong marketing and distribution

Consumer interest supported by frequent new flavour launches

RECOVERY AND OPPORTUNITIES

Rising consumer health awareness represents further threat to sales

Traditional familiarity and new Japanese imports to support gummies sales

Hectic pace of modern life to support sales of medicated confectionery

CATEGORY DATA

Table 25 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 26 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 30 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 32 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Packaged Food in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales of packaged food to foodservice outlets negatively affected by COVID-19
Healthy plant-based protein becomes more popular as more products enter foodservice outlets
Previously hyped bubble tea is here to stay

Consumer Foodservice

Third party food apps and in-house delivery services assist foodservice outlets in their survival during COVID-19
Hawker stalls’ digitalisation journey boosts growth during and beyond COVID-19 period
Foodservice players heading towards sustainability

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 37 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 41 Sales of Packaged Food by Category: Volume 2015-2020
Table 42 Sales of Packaged Food by Category: Value 2015-2020
Table 43 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 44 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 45 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 46 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 47 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 48 Penetration of Private Label by Category: % Value 2015-2020
Table 49 Distribution of Packaged Food by Format: % Value 2015-2020
Table 50 Distribution of Packaged Food by Format and Category: % Value 2020
Table 51 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 52 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

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