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Country Report

Confectionery in

Confectionery in Singapore

31 pages, Jul 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Indulgence remains relatively unscathed by government’s war on diabetes

In Singapore, the consumption of chocolate is affected by the extent to which consumers allow themselves to indulge. Although the government is pushing to reduce sugar consumption amongst Singaporeans, categories that are intended for indulgence such as chocolate confectionery appear to be less affected compared to other snacks.

Players must carefully balance offers to include variety of consumer segments

This shift in lifestyles towards more premium flavours is supported by the growth in GDP per capita amongst Singaporeans. However, there will be a portion of the population that is deterred by the increasing prices of chocolate confectionery, and manufacturers and distributors need to be careful to balance their focus on premium products with the demands of the price-conscious segment of Singaporean consumers.

Chocolate confectionery offers “more for less” approach

To cater to price-conscious consumers, certain manufacturers are choosing the affordable premium approach instead – their products offer greater value, but may not necessarily target the premium segment or contain exotic flavours. For instance, Kit Kat Tiramisu Duo and Cadbury Dark Milk Chocolate are both products that are marketed to contain a blend of flavours within each product or pack size.

Competitive Landscape

Decisive point to determine the leaders of chocolate confectionery in Singapore

Ferrero SpA is an example of a manufacturer whose affordable premium strategy has succeeded in the past. Ferrero Rocher, for instance, is a value-for-money product that has become a well-known part of the gifting culture present in Singapore, which has in turn created brand loyalty and repeat purchases.

Prospects

Gum prohibition in Singapore cause problems for category

In accordance with the Regulation of Imports and Exports Act, it is prohibited to import chewing gum into Singapore. The sole exception to the regulation is the import and sales of gum with therapeutic value – an agreement that was made under the US-Singapore Free Trade Agreement in 2004.

Uphill struggle for gum in Singapore over the forecast period

Educating consumers about the uses and benefits of therapeutic gum will prove to be an uphill task, given that it may be problematic to change the perception of gum consumption amongst Singaporeans. Furthermore, the restriction against the import and sales of gum is unlikely to change over the forecast period.

Competitive Landscape

Chewing gum continues to be dominated by Orbit

Orbit continues to be the leading brand within chewing gum in Singapore. Given the difficulties in generating demand for chewing gum in Singapore, the lack of depth has deterred potential brands from entering.

Gum must offer new attributes to be attractive

Over the forecast period, it is unlikely that any new brands will attempt to enter gum in Singapore. Sugar-free chewing gum with xylitol is expected to be the dominant type of therapeutic chewing gum made available in Singapore, and a lack of consumer interest in the category will lead to a further decline in sales, until the level of therapeutic chewing gum consumed normalises – this will be defined by a very small group of consumers who have grown to purchase therapeutic chewing gum habitually.

Prospects

Government’s war on diabetes biggest deterrent for sugar confectionery sales

The effects of the government’s continued emphasis on the reduction of sugar consumption amongst Singaporeans in 2016 and 2017 increased their awareness of diabetes. These consumers are being more selective regarding their sugar intake – they are avoiding the consumption of products that are perceived to be high in sugar but do not offer the same type of satisfaction as indulgent categories such as boiled sweets, and pastilles, gums, jellies and chews.

Refreshing confectionery for consumers with hectic lifestyles

Singapore’s GDP per capita is set to grow in 2018, and consumers are expected to continue to lead fast-paced lifestyles to afford their high standard of living. As a result, on-the-go consumption and impulse purchases will continue to be prominent – consumers will look to convenient solutions to keep refreshed and to sustain them throughout the day.

Competitive Landscape

Positioning may influence difference between sour profits and sweet victory

Mars Foods Inc, Ricola Asia Pacific Pte Ltd, Lofthouse of Fleetwood Ltd, and Perfetti Van Melle Asia Pacific Pte Ltd led sugar confectionery in 2018, supported by habitual consumption and brand loyalty by Singaporeans. Although growth in sugar confectionery remains positive, boosted by new product launches such as Ricola Natural Relief Extra Menthol Swiss Mint, and Mentos Fruit Fusions, it has slowed compared to the review period years, and the government’s emphasis on reducing sugar consumption threatens to stifle any positive growth by discouraging purchases in the category in general.

Labelling to play important role in educating consumers

Players have made efforts to remain relevant within the category, but the strategic focus may need to shift towards repositioning their products over the forecast period to rejuvenate sales. If consumers begin to perceive mints and medicated confectionery as sugar-heavy products as well, the positive growth originally projected for them could quickly turn into decline.

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Confectionery Market Sample Report Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Confectionery in Singapore?
What are the major brands in Singapore?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Confectionery in Singapore - Category analysis

Chocolate Confectionery

HEADLINES

PROSPECTS

Indulgence remains relatively unscathed by government’s war on diabetes

Players must carefully balance offers to include variety of consumer segments

Chocolate confectionery offers “more for less” approach

COMPETITIVE LANDSCAPE

Decisive point to determine the leaders of chocolate confectionery in Singapore

CATEGORY DATA

Table 1 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 2 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 5 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum

HEADLINES

PROSPECTS

Gum prohibition in Singapore cause problems for category

Uphill struggle for gum in Singapore over the forecast period

COMPETITIVE LANDSCAPE

Chewing gum continues to be dominated by Orbit

Gum must offer new attributes to be attractive

CATEGORY DATA

Table 13 Sales of Gum by Category: Volume 2013-2018
Table 14 Sales of Gum by Category: Value 2013-2018
Table 15 Sales of Gum by Category: % Volume Growth 2013-2018
Table 16 Sales of Gum by Category: % Value Growth 2013-2018
Table 17 Sales of Gum by Flavour: Rankings 2013-2018
Table 18 NBO Company Shares of Gum: % Value 2014-2018
Table 19 LBN Brand Shares of Gum: % Value 2015-2018
Table 20 Distribution of Gum by Format: % Value 2013-2018
Table 21 Forecast Sales of Gum by Category: Volume 2018-2023
Table 22 Forecast Sales of Gum by Category: Value 2018-2023
Table 23 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Sugar Confectionery

HEADLINES

PROSPECTS

Government’s war on diabetes biggest deterrent for sugar confectionery sales

Refreshing confectionery for consumers with hectic lifestyles

COMPETITIVE LANDSCAPE

Positioning may influence difference between sour profits and sweet victory

Labelling to play important role in educating consumers

Summary 1 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 25 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 26 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 30 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 32 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Packaged Food in Singapore - Industry Overview

EXECUTIVE SUMMARY

Singapore’s government continues to encourage healthier eating habits

Growth in packaged food current value sales remains stable in 2018

Packaged food innovations centre around health and convenience

Supermarkets remains the leading distribution channel

Forecast period outlook for packaged food is broadly favourable

FOODSERVICE

Sales to Foodservice

Diverse foodservice landscape creates demand for wide variety of packaged food types
Use of healthier packaged food products by foodservice players set to continue rising

Consumer Foodservice

Independent operators lead innovation in foodservice menus and concepts
Healthier foodservice concepts continue to gain popularity
Foodservice operators launch branded packaged food products for retail sale

Category Data

Table 37 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 41 Sales of Packaged Food by Category: Volume 2013-2018
Table 42 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 44 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 45 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 46 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 47 Penetration of Private Label by Category: % Value 2013-2018
Table 48 Distribution of Packaged Food by Format: % Value 2013-2018
Table 49 Distribution of Packaged Food by Format and Category: % Value 2018
Table 50 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 51 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 52 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Confectionery in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Indulgence remains relatively unscathed by government’s war on diabetes

Players must carefully balance offers to include variety of consumer segments

Chocolate confectionery offers “more for less” approach

Competitive Landscape

Decisive point to determine the leaders of chocolate confectionery in Singapore

Prospects

Gum prohibition in Singapore cause problems for category

Uphill struggle for gum in Singapore over the forecast period

Competitive Landscape

Chewing gum continues to be dominated by Orbit

Gum must offer new attributes to be attractive

Prospects

Government’s war on diabetes biggest deterrent for sugar confectionery sales

Refreshing confectionery for consumers with hectic lifestyles

Competitive Landscape

Positioning may influence difference between sour profits and sweet victory

Labelling to play important role in educating consumers

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Confectionery in Singapore - Category analysis

Chocolate Confectionery

HEADLINES

PROSPECTS

Indulgence remains relatively unscathed by government’s war on diabetes

Players must carefully balance offers to include variety of consumer segments

Chocolate confectionery offers “more for less” approach

COMPETITIVE LANDSCAPE

Decisive point to determine the leaders of chocolate confectionery in Singapore

CATEGORY DATA

Gum

HEADLINES

PROSPECTS

Gum prohibition in Singapore cause problems for category

Uphill struggle for gum in Singapore over the forecast period

COMPETITIVE LANDSCAPE

Chewing gum continues to be dominated by Orbit

Gum must offer new attributes to be attractive

CATEGORY DATA

Sugar Confectionery

HEADLINES

PROSPECTS

Government’s war on diabetes biggest deterrent for sugar confectionery sales

Refreshing confectionery for consumers with hectic lifestyles

COMPETITIVE LANDSCAPE

Positioning may influence difference between sour profits and sweet victory

Labelling to play important role in educating consumers

CATEGORY DATA

Packaged Food in Singapore - Industry Overview

EXECUTIVE SUMMARY

Singapore’s government continues to encourage healthier eating habits

Growth in packaged food current value sales remains stable in 2018

Packaged food innovations centre around health and convenience

Supermarkets remains the leading distribution channel

Forecast period outlook for packaged food is broadly favourable

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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