Executive Summary

Aug 2019
Prospects
Recovery after crisis due to production expansion

Chocolate confectionery continued to see strong retail current value and volume growth in 2019, seeing recovery after the crisis period due to rising consumer purchasing power. Meanwhile, local manufacturers presented their goods at European exhibitions, and thanks to preferential terms of export to the European Union, they sold more abroad.

New law expected to prompt changes in chocolate confectionery

In January 2018, a new law regarding the classification and production standards of chocolate and chocolate-based products came into force. According to this law, confectionery products can only be called “chocolate” if they contain at least 43% cocoa-based products in terms of dry material and over 25% cocoa butter.

Premiumisation in boxed assortments for gift-giving

Boxed assortments saw the fastest retail current value growth within chocolate confectionery in 2019, which was partly due to premiumisation. As these products are traditionally given as gifts, consumers are ready to pay more for interesting packaging or unusual flavours even in tough times.

Competitive Landscape
Advertising and new product development helps Roshen maintain its lead

Roshen Kondyterska Korporatsia remained the strong leader in chocolate confectionery in value terms in 2019. It focused on new product developments in 2018 and 2019, updating its milk chocolate tablets line with premium dessert flavours.

New product developments in tablets with unusual flavours and standout packaging

The competition is very strong within tablets, and is expected to continue to grow in the coming years. Manufacturers aim to attract consumers by offering new, unusual product developments.

Quality and low price lead to private label growth

Private label is actively developing and maintaining stable growth within chocolate confectionery in Ukraine. Retail chains are proactive within the category and compete for share.

Prospects
Benefits for health, teeth and breath boost sales of sugar-free gum

Due to the health and wellness trend, healthy variants of chewing gum such as sugar-free gum continue to gain share in Ukraine. This is due to strong marketing for leading brands such as Dirol by Mondelez Ukraine and Orbit by Wrigley Ukraine.

Sugar-laden bubble gum continues its decline due to the health and wellness trend

Bubble gum saw continued retail volume and current value declines in 2019, for several reasons. The main factor is that these products are sugar-laden, which is in complete opposition to the health and wellness trend, with consumers preferring sugar-free chewing gum.

Fresh minty flavours remain the most popular and see new launches

Fresh tastes such as mint, menthol and eucalyptus are the most popular amongst Ukrainian consumers within gum, due to their breath-freshening properties. They are used in sugar-free chewing gum in the portfolios of the leading companies Wrigley Ukraine and Mondelez Ukraine.

Competitive Landscape
Wrigley Ukraine and Mondelez Ukraine dominate with strong brands

Wrigley Ukraine continued to dominate gum in value terms in 2019, accounting for two thirds of value sales with its wide variety of well-known brands. Most of the balance of value sales was still held by Mondelez Ukraine in 2019.

Small players gain share at the expense of the leaders

Within bubble gum, Love Is from Intergum Gida remained the clear leader in value terms in 2019. The success of Love Is historically came from packaging inserts with small statements about love.

Brand launch accompanied by billboard advertising

Halls is an international brand from Mondelez which is present in medicated confectionery within sugar confectionery in the Ukrainian market. However, in 2018/2019 it also launched Halls chewing gum in three flavours, accompanied by out-of-home billboard advertising.

Prospects
Despite a lack of new launches, boiled sweets maintains its lead

Sugar confectionery saw only slow growth in retail volume terms in 2019, as it suffered less from the crisis than chocolate, so saw less of a rebound. Boiled sweets remained the largest category in both volume and value terms in 2019, due to the low price of these products in Ukraine and the long consumption tradition.

Wide portfolios of products and prices boost growth in halva and zefir

Other sugar confectionery saw the most dynamic retail current value growth in 2019, and this trend is expected to continue in the forecast period. Such products are available in all price segments, and a wide product portfolio is offered to meet the demands of different target groups.

Growth for pastilles, gums, jellies and chews due to new chocolate confectionery law

Pastilles is the least popular sugar confectionery amongst similar products, such as gums, jellies and chews. This product type is mainly produced by independent companies or private entrepreneurs, which usually sell such products via traditional retailers or the internet.

Competitive Landscape
New product development helps Roshen Kondyterska Korporatsia maintain its lead

Roshen Kondyterska Korporatsia was the clear leader in both sugar and chocolate confectionery in value terms in 2019. The company’s portfolio includes legacy products, as well unique sugar sweets such as boiled sweets Fizzy Boom, with a fizzy powder filling, which is exclusive to the Ukrainian market.

Zhako’s focus on zefir creates a positive consumer perception

Zhako was second in sugar confectionery in value terms in 2019. It is expanding its presence in modern trade channels, and therefore saw sales and share growth in this year.

Private label remains niche but expected to grow

Private label had a modest presence in sugar confectionery in Ukraine in value terms in 2019, due to the relatively low unit price of branded products in comparison with chocolate confectionery. The other reason for its low presence within sugar confectionery is bulk sales of sugar sweets through all retail channels.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Ukraine?
  • What are the major brands in Ukraine?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Confectionery in Ukraine - Category analysis

Chocolate Confectionery

HEADLINES

PROSPECTS

Recovery after crisis due to production expansion
New law expected to prompt changes in chocolate confectionery
Premiumisation in boxed assortments for gift-giving

COMPETITIVE LANDSCAPE

Advertising and new product development helps Roshen maintain its lead
New product developments in tablets with unusual flavours and standout packaging
Quality and low price lead to private label growth
Summary 1 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 2 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum

HEADLINES

PROSPECTS

Benefits for health, teeth and breath boost sales of sugar-free gum
Sugar-laden bubble gum continues its decline due to the health and wellness trend
Fresh minty flavours remain the most popular and see new launches

COMPETITIVE LANDSCAPE

Wrigley Ukraine and Mondelez Ukraine dominate with strong brands
Small players gain share at the expense of the leaders
Brand launch accompanied by billboard advertising

CATEGORY DATA

Table 13 Sales of Gum by Category: Volume 2014-2019
Table 14 Sales of Gum by Category: Value 2014-2019
Table 15 Sales of Gum by Category: % Volume Growth 2014-2019
Table 16 Sales of Gum by Category: % Value Growth 2014-2019
Table 17 Sales of Gum by Flavour: Rankings 2014-2019
Table 18 NBO Company Shares of Gum: % Value 2015-2019
Table 19 LBN Brand Shares of Gum: % Value 2016-2019
Table 20 Distribution of Gum by Format: % Value 2014-2019
Table 21 Forecast Sales of Gum by Category: Volume 2019-2024
Table 22 Forecast Sales of Gum by Category: Value 2019-2024
Table 23 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Sugar Confectionery

HEADLINES

PROSPECTS

Despite a lack of new launches, boiled sweets maintains its lead
Wide portfolios of products and prices boost growth in halva and zefir
Growth for pastilles, gums, jellies and chews due to new chocolate confectionery law

COMPETITIVE LANDSCAPE

New product development helps Roshen Kondyterska Korporatsia maintain its lead
Zhako’s focus on zefir creates a positive consumer perception
Private label remains niche but expected to grow
Summary 2 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 25 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 26 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 30 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 32 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Ukraine continues its recovery after the volume downturn in 2014-2017
Health and wellness, convenience, small pack sizes among the key trends
Domestic players and locally manufactured products account for more than half of sales
Modern retail is the most popular retail channel
Packaged food set to see positive growth in volume and value sales

FOODSERVICE

Sales to Foodservice
Healthy products among the fastest-growing categories in foodservice
Foodservice supply is not developed
Powder milk struggling in both retail and foodservice
Consumer Foodservice
Number of foodservice outlets increases in 2018
Increasing popularity of street food format in Ukraine
Retail unpackaged ready meals compete with foodservice

CATEGORY DATA

Table 37 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 41 Sales of Packaged Food by Category: Volume 2014-2019
Table 42 Sales of Packaged Food by Category: Value 2014-2019
Table 43 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 44 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 45 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 46 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 47 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 48 Penetration of Private Label by Category: % Value 2014-2019
Table 49 Distribution of Packaged Food by Format: % Value 2014-2019
Table 50 Distribution of Packaged Food by Format and Category: % Value 2019
Table 51 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 52 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 3 Research Sources