Chocolate confectionery continued to see strong retail current value and volume growth in 2019, seeing recovery after the crisis period due to rising consumer purchasing power. Meanwhile, local manufacturers presented their goods at European exhibitions, and thanks to preferential terms of export to the European Union, they sold more abroad.
In January 2018, a new law regarding the classification and production standards of chocolate and chocolate-based products came into force. According to this law, confectionery products can only be called “chocolate” if they contain at least 43% cocoa-based products in terms of dry material and over 25% cocoa butter.
Boxed assortments saw the fastest retail current value growth within chocolate confectionery in 2019, which was partly due to premiumisation. As these products are traditionally given as gifts, consumers are ready to pay more for interesting packaging or unusual flavours even in tough times.
Roshen Kondyterska Korporatsia remained the strong leader in chocolate confectionery in value terms in 2019. It focused on new product developments in 2018 and 2019, updating its milk chocolate tablets line with premium dessert flavours.
The competition is very strong within tablets, and is expected to continue to grow in the coming years. Manufacturers aim to attract consumers by offering new, unusual product developments.
Private label is actively developing and maintaining stable growth within chocolate confectionery in Ukraine. Retail chains are proactive within the category and compete for share.
Due to the health and wellness trend, healthy variants of chewing gum such as sugar-free gum continue to gain share in Ukraine. This is due to strong marketing for leading brands such as Dirol by Mondelez Ukraine and Orbit by Wrigley Ukraine.
Bubble gum saw continued retail volume and current value declines in 2019, for several reasons. The main factor is that these products are sugar-laden, which is in complete opposition to the health and wellness trend, with consumers preferring sugar-free chewing gum.
Fresh tastes such as mint, menthol and eucalyptus are the most popular amongst Ukrainian consumers within gum, due to their breath-freshening properties. They are used in sugar-free chewing gum in the portfolios of the leading companies Wrigley Ukraine and Mondelez Ukraine.
Wrigley Ukraine continued to dominate gum in value terms in 2019, accounting for two thirds of value sales with its wide variety of well-known brands. Most of the balance of value sales was still held by Mondelez Ukraine in 2019.
Within bubble gum, Love Is from Intergum Gida remained the clear leader in value terms in 2019. The success of Love Is historically came from packaging inserts with small statements about love.
Halls is an international brand from Mondelez which is present in medicated confectionery within sugar confectionery in the Ukrainian market. However, in 2018/2019 it also launched Halls chewing gum in three flavours, accompanied by out-of-home billboard advertising.
Sugar confectionery saw only slow growth in retail volume terms in 2019, as it suffered less from the crisis than chocolate, so saw less of a rebound. Boiled sweets remained the largest category in both volume and value terms in 2019, due to the low price of these products in Ukraine and the long consumption tradition.
Other sugar confectionery saw the most dynamic retail current value growth in 2019, and this trend is expected to continue in the forecast period. Such products are available in all price segments, and a wide product portfolio is offered to meet the demands of different target groups.
Pastilles is the least popular sugar confectionery amongst similar products, such as gums, jellies and chews. This product type is mainly produced by independent companies or private entrepreneurs, which usually sell such products via traditional retailers or the internet.
Roshen Kondyterska Korporatsia was the clear leader in both sugar and chocolate confectionery in value terms in 2019. The company’s portfolio includes legacy products, as well unique sugar sweets such as boiled sweets Fizzy Boom, with a fizzy powder filling, which is exclusive to the Ukrainian market.
Zhako was second in sugar confectionery in value terms in 2019. It is expanding its presence in modern trade channels, and therefore saw sales and share growth in this year.
Private label had a modest presence in sugar confectionery in Ukraine in value terms in 2019, due to the relatively low unit price of branded products in comparison with chocolate confectionery. The other reason for its low presence within sugar confectionery is bulk sales of sugar sweets through all retail channels.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Confectionery industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
The Confectionery in Ukraine market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.