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Strategy Briefing

Confectionery in Western Europe

53 pages, Jan 2017

US$1,325

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About This Report

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With per capita spend exceeding USD106, Western Europe has the highest spend on confectionery anywhere in the world. However, 2016 has seen lacklustre growth as health concerns and development of healthier snack alternatives have limited confectionery’s growth momentum in what is a mature region. That said, there are opportunities both at category and market level. Growing in double-digit terms, Turkey is one of the markets to watch out for and so are premium and bite size chocolate products.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Putting Western Europe into context

With less than 0.5% growth, Western Europe has been one of the slowest growing regions over 2011-2016. That said, the market is highly saturated. With per capita spend on confectionery exceeding USD106, it has the highest spend on confectionery anywhere in the world. Health concerns, in particular the growing popularity of reduced sugar diets, prompt consumers to switch to savoury snacks and yoghurt, creating one of the primary barriers to increased consumption. Confectionery is the most popular snack type in Western Europe. Consumers in Germany, Austria and the UK consume more than five times as much confectionery as the global average.

A handful of markets provide the majority of the region’s dynamism

While Western Europe’s overall growth has been lacklustre, Germany accounted for over 65% of region’s growth over 2011-2016, due largely to the increasing popularity of chocolate pouches and bags which carry a higher retail price than tablets or countlines. The UK has also shown positive growth as consumers increasingly opt for premium variants. Ferrero and Lindt both recorded double-digit growth in the UK with Ferrero upping its investment through the acquisition of Thorntons. Turkey was another top performer. While having a much lower base than Germany and the UK, annual average growth over 2002-2021 exceeds 2% making it the third largest contributor to growth. Over 2016-2021, Germany, the UK, Turkey along with France will increase their contribution to growth.

European consumers have a clear preference for chocolate

Chocolate is by far the most popular confectionery type in the region. In Germany, the UK and France, Western Europe’s biggest markets, consumer spend on chocolate is more than twice than that on sugar and almost 10 times as much as that on gum. Moreover, with the exception of Germany and Italy, chocolate is the only confectionery type that has shown a positive growth over 2002-2016. In Turkey, chocolate sales exceeded sugar confectionery sales in 2010, and reach over USD1 billion in 2016. While children are the main target group for sugar confectionery, chocolate appeals to a much wider audience and lends itself much better to innovation. Although birth rates are set to slow down in the region, chocolate’s popularity is likely to continue into 2021.

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Introduction

Scope

Regional Overview

Putting Western Europe into context

A handful of markets provide the majority of the region’s dynamism

European consumers have a clear preference for chocolate

Turkey defies the region’s lacklustre growth in confectionery

Solid growth for tablets; gum takes a hit in Italy and France

Health concerns and retail restructuring take their toll on gum sales

Increased availability and product variety likely to fuel future growth

Income a stronger driver of future growth rather than price

Discounters gain share but traditional grocery still of high importance

Distribution characterised by a clear North-South divide

Leading Companies and Brands

Consolidation marks the confectionery industry in Europe

Mondelez dominates the market but private label is close contender

Premium positioning a significant advantage for Ferrero and Lindt

Kinder overtakes Cadbury as the leading confectionery brand

Country Snapshots

Germany: Market context

Germany: Competitive and retail landscape

UK: Market context

UK: Competitive and retail landscape

France: Market context

France: Competitive and retail landscape

Italy: Market context

Italy: Competitive and retail landscape

Switzerland: Market context

Switzerland: Competitive and retail landscape

Spain: Market context

Spain: Competitive and retail landscape

Sweden: Market context

Sweden: Competitive and retail landscape

Netherlands: Market context

Netherlands: Competitive and retail landscape

Turkey: Market context

Turkey: Competitive and retail landscape

Denmark: Market context

Denmark: Competitive and retail landscape

Belgium: Market context

Belgium: Competitive and retail landscape

Austria: Market context

Austria: Competitive and retail landscape

Norway: Market context

Norway: Competitive and retail landscape

Ireland: Market context

Ireland: Competitive and retail landscape

Finland: Market context

Finland: Competitive and retail landscape

Greece: Market context

Greece: Competitive and retail landscape

Portugal: Market context

Portugal: Competitive and retail landscape

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Megatrends

Strategy Briefing

Confectionery in Western Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Putting Western Europe into context

A handful of markets provide the majority of the region’s dynamism

European consumers have a clear preference for chocolate

Want to find out more about this report?

Table of Contents

Introduction

Scope

Regional Overview

Putting Western Europe into context

A handful of markets provide the majority of the region’s dynamism

European consumers have a clear preference for chocolate

Turkey defies the region’s lacklustre growth in confectionery

Solid growth for tablets; gum takes a hit in Italy and France

Health concerns and retail restructuring take their toll on gum sales

Increased availability and product variety likely to fuel future growth

Income a stronger driver of future growth rather than price

Discounters gain share but traditional grocery still of high importance

Distribution characterised by a clear North-South divide

Leading Companies and Brands

Consolidation marks the confectionery industry in Europe

Mondelez dominates the market but private label is close contender

Premium positioning a significant advantage for Ferrero and Lindt

Kinder overtakes Cadbury as the leading confectionery brand

Country Snapshots

Germany: Market context

Germany: Competitive and retail landscape

UK: Market context

UK: Competitive and retail landscape

France: Market context

France: Competitive and retail landscape

Italy: Market context

Italy: Competitive and retail landscape

Switzerland: Market context

Switzerland: Competitive and retail landscape

Spain: Market context

Spain: Competitive and retail landscape

Sweden: Market context

Sweden: Competitive and retail landscape

Netherlands: Market context

Netherlands: Competitive and retail landscape

Turkey: Market context

Turkey: Competitive and retail landscape

Denmark: Market context

Denmark: Competitive and retail landscape

Belgium: Market context

Belgium: Competitive and retail landscape

Austria: Market context

Austria: Competitive and retail landscape

Norway: Market context

Norway: Competitive and retail landscape

Ireland: Market context

Ireland: Competitive and retail landscape

Finland: Market context

Finland: Competitive and retail landscape

Greece: Market context

Greece: Competitive and retail landscape

Portugal: Market context

Portugal: Competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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