Connected Consumers

Coronavirus (COVID-19) has had an unprecedented impact on beauty and personal care, but the pandemic will benefit wellness-aligned categories, as consumers increasingly seek health attributes in beauty purchases. Pre-pandemic, e-commerce was a major ...

To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between sports and entertainment. This report discusses key strategies in drawing consumers to ...

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving ...

Increased internet and mobile connectivity has made information easily accessible, giving consumers greater choice and the ability to make informed decisions. To remain competitive and cater to consumers, retailers are stepping up and integrating ...

Connected consumers are a product of their environment, their homes and cities are part of the story. Today there is very clear evidence that connectivity most notably in the context of transport infrastructure is due for major disruption. The ...

The key selling point of connected appliances is not connectivity but services offered by the eco-system. A huge business eco-system is expected to be built, with collective efforts from upstream industries, such as semiconductor and artificial ...

IoT is deepening the connectivity consumers are subjected to. We are heading towards an era where everyday decisions previously based on human intuition and experience are replaced by algorithms and machine learning, as AI is increasingly deployed to...

Consumers are becoming increasingly connected. While connectivity first spread through developed markets, the growth of affordable mobile technology has enabled consumers in the developing world to come online. This is underpinning generational ...