Megatrends

Connected Consumers: “Can do” Versus “Should do” Thinking

Dec 2017

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About This Report

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IoT is deepening the connectivity consumers are subjected to. We are heading towards an era where everyday decisions previously based on human intuition and experience are replaced by algorithms and machine learning, as AI is increasingly deployed to make sense of, commercialise and educate in the connected world. While the success of mobile connectivity is understood within “pull” innovation, are the wider domestic and city connectivity trends the same, or are these “push” innovations instead?

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Democratisation driven by Mobile access to information

Through the rapid expansion of connectivity, especially mobile internet, there has been something of a democratisation of access to information as a result and increasing evidence that mobile connectivity has been successfully commercialised. A further consequence has been the explosion in data connected to these interactions.

Pull Thinking

Mobile connectivity, although it experienced a shaky start, has expanded very rapidly and globally, underpinning the validity of the “mega trend” and driving industry responses to evolving consumer demand.

Push Thinking

Conversely, new products and services are continually developed by dynamic innovative companies and unleashed on the market disrupting consumer perceptions.

Strengthening Smart Homes market foundations

Growth in the connected appliances market for the smart home, has been restricted by the high costs and limited connectivity of “Push” style innovations. Improvements to infrastructure, software and falling costs are now driving broader consumer interest in connectivity through the home.

Government drives the market through infrastructure upgrades

While some “push” innovations by manufacturers have seen limited returns, governments’ policies, while not without problems, have had more success pushing though infrastructure upgrades. Smart grid and smart city developments driven by government, now directly contribute to the promotion of new technology; government is now a more vital link, underpinning growth of mobile connectivity.

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Introduction

Megatrend analysis at Euromonitor International

Megatrend framework

Connected Consumers is one of our eight focus megatrends

Key findings

Expansion of connectivity

Three states of connectivity

“Can Do” versus “Should Do” thinking

Finding the positive emotion: push gives way to pull

High-profile push technology misses

Cities

Pushing with a stronger “arm”

The state of push technology

Smart meters

UK projected 100% smart energy meter adoption by 2021

Broad impacts of installation

Disaggregation

Broad impact on associates

Global smart meter deployment

People

Giving the people what they want

Six key factors driving global mobile connectivity

Replacement cycle

Infrastructure

Classic leapfrog technology

Ownership challenged

Mass customisation

Pricing

Commercialisation

Mobile first commerce

“AI processing power” proliferating mobile devices, not just clouds

Home

Six key domestic connected and interconnected ecosystems

Connected appliances

Giving the people what they want?

Replacement

Pulling power: death of ownership

New homes

Infrastructure: developing world frozen out

Global installed penetration- washing machines

Infrastructure: developed world melting down

Infrastructure: pull of domestic AI

Domestic assistants (AI): localised processing power

Attention deficit

Mass customisation: modularisation

Mass customisation: software updates

Pricing: “Hero” products

Ownership: Miele Blue Horizon

Commercialisation

Push remote control gives way to soul

Commercialisation: UK annual household expenditure on food

Food and emotions

Commercialisation: Hello Fresh

Commercialisation: home delivery

Commercialisation: Hello Mykie

Hello Fresh inside BSH’s Healthy Eating System

The future of domestic IoT : orchestrating domestic processes

The future will be driven by two clear principles

Consumer lifetime value

Dreaming the impossible dream

Future form and the end of apps

Consumer interface

A heart of darkness

Self interest to prevail

Measure and countermeasure

A sign of things to come

A necessary push

Conclusion

Connected Consumers in brief

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Megatrends

Megatrends

Connected Consumers: “Can do” Versus “Should do” Thinking

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Democratisation driven by Mobile access to information

Pull Thinking

Push Thinking

Strengthening Smart Homes market foundations

Government drives the market through infrastructure upgrades

Want to find out more about this report?

Table of Contents

Introduction

Megatrend analysis at Euromonitor International

Megatrend framework

Connected Consumers is one of our eight focus megatrends

Key findings

Expansion of connectivity

Three states of connectivity

“Can Do” versus “Should Do” thinking

Finding the positive emotion: push gives way to pull

High-profile push technology misses

Cities

Pushing with a stronger “arm”

The state of push technology

Smart meters

UK projected 100% smart energy meter adoption by 2021

Broad impacts of installation

Disaggregation

Broad impact on associates

Global smart meter deployment

People

Giving the people what they want

Six key factors driving global mobile connectivity

Replacement cycle

Infrastructure

Classic leapfrog technology

Ownership challenged

Mass customisation

Pricing

Commercialisation

Mobile first commerce

“AI processing power” proliferating mobile devices, not just clouds

Home

Six key domestic connected and interconnected ecosystems

Connected appliances

Giving the people what they want?

Replacement

Pulling power: death of ownership

New homes

Infrastructure: developing world frozen out

Global installed penetration- washing machines

Infrastructure: developed world melting down

Infrastructure: pull of domestic AI

Domestic assistants (AI): localised processing power

Attention deficit

Mass customisation: modularisation

Mass customisation: software updates

Pricing: “Hero” products

Ownership: Miele Blue Horizon

Commercialisation

Push remote control gives way to soul

Commercialisation: UK annual household expenditure on food

Food and emotions

Commercialisation: Hello Fresh

Commercialisation: home delivery

Commercialisation: Hello Mykie

Hello Fresh inside BSH’s Healthy Eating System

The future of domestic IoT : orchestrating domestic processes

The future will be driven by two clear principles

Consumer lifetime value

Dreaming the impossible dream

Future form and the end of apps

Consumer interface

A heart of darkness

Self interest to prevail

Measure and countermeasure