IoT is deepening the connectivity consumers are subjected to. We are heading towards an era where everyday decisions previously based on human intuition and experience are replaced by algorithms and machine learning, as AI is increasingly deployed to make sense of, commercialise and educate in the connected world. While the success of mobile connectivity is understood within “pull” innovation, are the wider domestic and city connectivity trends the same, or are these “push” innovations instead?
Through the rapid expansion of connectivity, especially mobile internet, there has been something of a democratisation of access to information as a result and increasing evidence that mobile connectivity has been successfully commercialised. A further consequence has been the explosion in data connected to these interactions.
Mobile connectivity, although it experienced a shaky start, has expanded very rapidly and globally, underpinning the validity of the “mega trend” and driving industry responses to evolving consumer demand.
Conversely, new products and services are continually developed by dynamic innovative companies and unleashed on the market disrupting consumer perceptions.
Growth in the connected appliances market for the smart home, has been restricted by the high costs and limited connectivity of “Push” style innovations. Improvements to infrastructure, software and falling costs are now driving broader consumer interest in connectivity through the home.
While some “push” innovations by manufacturers have seen limited returns, governments’ policies, while not without problems, have had more success pushing though infrastructure upgrades. Smart grid and smart city developments driven by government, now directly contribute to the promotion of new technology; government is now a more vital link, underpinning growth of mobile connectivity.
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