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Megatrends

Connected Consumers

Aug 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumers are becoming increasingly connected. While connectivity first spread through developed markets, the growth of affordable mobile technology has enabled consumers in the developing world to come online. This is underpinning generational shifts in how they live, work, shop and play. Connected Consumers benefit from access to the world’s digital nervous system and as billions become connected, new social and economic possibilities are developing and in some cases proliferating.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

CONNECTIVITY IS THE NEW NORMAL

As of 2017, 45% of the global population uses the internet. Euromonitor International predicts that 76% will have access by 2030. The internet has been one of the most transformative innovations of the modern era.

DIGITAL ACCESS HAS ALTERED ALL ASPECTS OF LIFE

Consumers leverage connectivity for purposes such as entertainment, education, knowledge, social sharing and shopping. This connectivity has disrupted –and arguably improved upon –many earlier structures.

THE INTERNET AS THE GREAT SOCIETAL EQUALISER

Digital connectivity has been the great societal equaliser, enabling companies to reach new geographies and consumers with their offerings. Nevertheless, it is important to note that what it means to be a Connected Consumer varies, due to huge gulfs in income and internet quality globally.

DATA AS THE NEW OIL

Data is now considered one of the most important commodities. An explosion of consumer data has enabled companies to more easily forge one-on-one relationships with end-consumers, by offering tailored experiences and recommendations.

SHIFT IN TRADITIONAL POWER STRUCTURE

Internet connectivity and tools such as social media built on top of this connectivity have given consumers a more prominent voice in business exchanges.

DIGITAL CONTRIBUTES TO THE DEATH OF BRAND LOYALTY

The continued automation of the purchasing decision will redefine what brand equity means in the digital era.

STAYING COMPETITIVE HAS NEVER BEEN HARDER

Digital connectivity continues to alter methods of doing business. Industry lines are blurring. New forms of competition are emerging, including overnight start-up sensations. Unanticipated digitally-inspired business models are emerging.

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About the Megatrends Series

Our new Megatrends report series highlights the eight most influential megatrends to watch for both 2017. Euromonitor International’s global research teams continually monitor the consumer, industry and economic trends shaping world markets.

Our expertise, combined the latest techniques in re-examining the tens of millions of data points in our Passport database, allows us to be uniquely positioned to provide a holistic approach to common drivers that have the power to transform and disrupt entire categories in the next five years.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

This industry report originates from Passport, for more information click here.

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Introduction

Megatrend analysis at Euromonitor International

Megatrend framework

Connected Consumers is one of our eight focus megatrends

Key findings on Connected Consumers

Meet a new consumer type: Connected Consumers

Connected Consumers megatrend influences all aspects of life

Challenges and opportunities

What is Driving the Trend?

Five core drivers are shaping Connected Consumers

Shifting economic power: emerging economies leapfrog into digital

Population change: young urbanites are often the most connected

Technology: mobile internet places knowledge at the fingertip

Environmental shifts and pressures: from physical to digital

Changing values: a trade-off between pressure and convenience

Connected Consumers in Action

Breaking down the trends that define the Connected Consumer

Connected Consumers: key trends

Digital democratisation

Uganda: more mobile phones than electric lights?

Google: turning India’s transportation arteries into digital gateways

M- Pesa : offering digital payment options in emerging markets

Internet of everything

Whirlpool Corp: connected smart appliances

Evrythng : aiming to make all everyday consumer products smarter

Epicenter : implanting workers with chips for access and payment

Keeping it real

Cool Cousins: connecting travellers to residents for localised advice

Digital Detox Challenge: engaging with mobile apps in order to log out

Future predictions: dubious statistics

Lifestyle

Alibaba : introducing Chinese consumers to mobile-based shopping

Netflix: changing media consumption

Smart home: implementation ramps up

Disruptor and disrupted

Monzo : bank on disruption

Haier: laundry 2.0

Uber : no more hitchhiking

Passive consumption

Amazon: shifting from 1-click to automatic replenishment

HP: ushering in service-orientated business models

Samsung: eyeing technology to “read the minds” of its consumers

Consumer power

e-Bay: seller feedback

TripAdvisor : consumer reviews

Rakuten Affiliate Network: influencer power

Consumer centricity

adidas: handing product development reins over to consumers

Radishbo-ya : customising meals to consumer’s genetic makeup

L’Oreal: analysing hair type in order to customise product suggestions

Connected Consumers: key market learnings

Conclusion

Connected Consumers in brief

Connected Consumers: what you need to know

Leverage the power of megatrends to shape your strategy today

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Megatrends

Connected Consumers

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

CONNECTIVITY IS THE NEW NORMAL

DIGITAL ACCESS HAS ALTERED ALL ASPECTS OF LIFE

THE INTERNET AS THE GREAT SOCIETAL EQUALISER

DATA AS THE NEW OIL

SHIFT IN TRADITIONAL POWER STRUCTURE

DIGITAL CONTRIBUTES TO THE DEATH OF BRAND LOYALTY

STAYING COMPETITIVE HAS NEVER BEEN HARDER

Want to find out more about this report?

Table of Contents

Introduction

Megatrend analysis at Euromonitor International

Megatrend framework

Connected Consumers is one of our eight focus megatrends

Key findings on Connected Consumers

Meet a new consumer type: Connected Consumers

Connected Consumers megatrend influences all aspects of life

Challenges and opportunities

What is Driving the Trend?

Five core drivers are shaping Connected Consumers

Shifting economic power: emerging economies leapfrog into digital

Population change: young urbanites are often the most connected

Technology: mobile internet places knowledge at the fingertip

Environmental shifts and pressures: from physical to digital

Changing values: a trade-off between pressure and convenience

Connected Consumers in Action

Breaking down the trends that define the Connected Consumer

Connected Consumers: key trends

Digital democratisation

Uganda: more mobile phones than electric lights?

Google: turning India’s transportation arteries into digital gateways

M- Pesa : offering digital payment options in emerging markets

Internet of everything

Whirlpool Corp: connected smart appliances

Evrythng : aiming to make all everyday consumer products smarter

Epicenter : implanting workers with chips for access and payment

Keeping it real

Cool Cousins: connecting travellers to residents for localised advice

Digital Detox Challenge: engaging with mobile apps in order to log out

Future predictions: dubious statistics

Lifestyle

Alibaba : introducing Chinese consumers to mobile-based shopping

Netflix: changing media consumption

Smart home: implementation ramps up

Disruptor and disrupted

Monzo : bank on disruption

Haier: laundry 2.0

Uber : no more hitchhiking

Passive consumption

Amazon: shifting from 1-click to automatic replenishment

HP: ushering in service-orientated business models

Samsung: eyeing technology to “read the minds” of its consumers

Consumer power

e-Bay: seller feedback

TripAdvisor : consumer reviews

Rakuten Affiliate Network: influencer power

Consumer centricity

adidas: handing product development reins over to consumers

Radishbo-ya : customising meals to consumer’s genetic makeup

L’Oreal: analysing hair type in order to customise product suggestions

Connected Consumers: key market learnings

Conclusion

Connected Consumers in brief

Connected Consumers: what you need to know

Leverage the power of megatrends to shape your strategy today

Why buy this report?

Want to find out more about this report?

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