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Strategy Briefing

Connectivity Reinvents Retailing in India

37 pages, Jun 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Increased internet and mobile connectivity has made information easily accessible, giving consumers greater choice and the ability to make informed decisions. To remain competitive and cater to consumers, retailers are stepping up and integrating technology across their value chains. Equally important is to obtain consumer information through the omnichannel ecosystem in which retailers operate, and offer personalised and consistent shopping experiences.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Connectivity creates opportunities for retail

Increased penetration of mobile and internet have drastically changed the way consumers access information and make purchasing decisions. Consumers spend more time researching products, making purchases and also reviewing them. This has created huge opportunity for retailers to connect with consumers even in the most remote parts of the country.

Omnichannel is not enough

With rising competition and customers having the option of making purchases from multiple retailers, an omnichannel strategy is an obvious step but not a complete solution. Retailers have to streamline processes, better understand customers, make the purchase journey seamless, and provide customised solutions and support to ensure loyalty.

Retailers need to integrate technology

Consumers in India are looking for fast service and wish to avoid the hassle of waiting along time for their products to be delivered. Consumers are also looking for products tailored to addressing their particular requirements. Retailers are expected to become agile by leveraging technology not just to deliver products, but also to deliver relevant content to consumers to support them in their purchase journey.

Technology’s role in personalised marketing

Consumers are looking for personalised products and a seamless shopping experience while making purchases. Technology will help companies personalise the shopping experience by leveraging the information available. This will enable companies to provide personalised services and better market products to each unique customer.

The future of omnichannel retail

Having an omnichannel presence will be very important for retailers in the future in order to reach out to more consumers. However, it is not enough for a retailer to have an omnichannel presence, but must also have a seamless, personalised and standardised service across all channels, including offline and online stores, in order to increase consumer loyalty.

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Introduction

Scope

Key findings

Examining the Indian Landscape

Increased digital connectivity is changing the retail landscape in India

India’s population paradox: an opportunity or a challenge?

A glimpse into the challenges in the Indian context

Longer commutes make time the new currency

Long queues and peak rush time are equally prominent concepts

Aspirational tier II consumers remain an untapped group

Identifying consumerism priorities to deal with the challenges

Millennials, the biggest consumer group move to connected solutions

Time saving and choices key consumerism priorities for millennials

No wonder digital purchases’ growth has been phenomenal

The search for a seamless experience blurs channel lines

Retailers Integrate Technology

Retailers embrace technology to offer seamless experience end-to-end

Connectivity plays a key role in bringing in operational efficiency

Increasing customer delight by efficient and timely delivery of products

Leading FMCG and niche online retailers move at the same pace

Digital touchpoints to influence buying and support customer purchases

Leveraging digital touchpoints by empowering consumers with information

Retailers focus on proximity marketing to increase footfall

Reaching out to consumers with location-specific bargains and offers

Personalised offers and prompt response while handling grievances

Personalised and free consultations to build trust and loyalty

Store-based retailers look to enrich in-store experience

Experiential shopping, helping consumers make quick purchases

Ensuring better store management and convenience via shelf checkouts

Enabling consumers to access stores seamlessly

Changing consumer habits by providing efficient ways to address needs

Multiple payment methods to cater to different consumer preferences

The Way Forward

Internet retailing to witness multi-fold growth across industries

Switching to digital cross-channel ecosystem is the way forward

Takeaways

Why buy this report?

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Megatrends

Strategy Briefing

Connectivity Reinvents Retailing in India

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Connectivity creates opportunities for retail

Omnichannel is not enough

Retailers need to integrate technology

Technology’s role in personalised marketing

The future of omnichannel retail

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Examining the Indian Landscape

Increased digital connectivity is changing the retail landscape in India

India’s population paradox: an opportunity or a challenge?

A glimpse into the challenges in the Indian context

Longer commutes make time the new currency

Long queues and peak rush time are equally prominent concepts

Aspirational tier II consumers remain an untapped group

Identifying consumerism priorities to deal with the challenges

Millennials, the biggest consumer group move to connected solutions

Time saving and choices key consumerism priorities for millennials

No wonder digital purchases’ growth has been phenomenal

The search for a seamless experience blurs channel lines

Retailers Integrate Technology

Retailers embrace technology to offer seamless experience end-to-end

Connectivity plays a key role in bringing in operational efficiency

Increasing customer delight by efficient and timely delivery of products

Leading FMCG and niche online retailers move at the same pace

Digital touchpoints to influence buying and support customer purchases

Leveraging digital touchpoints by empowering consumers with information

Retailers focus on proximity marketing to increase footfall

Reaching out to consumers with location-specific bargains and offers

Personalised offers and prompt response while handling grievances

Personalised and free consultations to build trust and loyalty

Store-based retailers look to enrich in-store experience

Experiential shopping, helping consumers make quick purchases

Ensuring better store management and convenience via shelf checkouts

Enabling consumers to access stores seamlessly

Changing consumer habits by providing efficient ways to address needs

Multiple payment methods to cater to different consumer preferences

The Way Forward

Internet retailing to witness multi-fold growth across industries

Switching to digital cross-channel ecosystem is the way forward

Takeaways

Why buy this report?

Want to find out more about this report?

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