Connectivity Reinvents Retailing in India

Connectivity creates opportunities for retail

Increased penetration of mobile and internet have drastically changed the way consumers access information and make purchasing decisions. Consumers spend more time researching products, making purchases and also reviewing them. This has created huge opportunity for retailers to connect with consumers even in the most remote parts of the country.

Omnichannel is not enough

With rising competition and customers having the option of making purchases from multiple retailers, an omnichannel strategy is an obvious step but not a complete solution. Retailers have to streamline processes, better understand customers, make the purchase journey seamless, and provide customised solutions and support to ensure loyalty.

Retailers need to integrate technology

Consumers in India are looking for fast service and wish to avoid the hassle of waiting along time for their products to be delivered. Consumers are also looking for products tailored to addressing their particular requirements. Retailers are expected to become agile by leveraging technology not just to deliver products, but also to deliver relevant content to consumers to support them in their purchase journey.

Technology’s role in personalised marketing

Consumers are looking for personalised products and a seamless shopping experience while making purchases. Technology will help companies personalise the shopping experience by leveraging the information available. This will enable companies to provide personalised services and better market products to each unique customer.

The future of omnichannel retail

Having an omnichannel presence will be very important for retailers in the future in order to reach out to more consumers. However, it is not enough for a retailer to have an omnichannel presence, but must also have a seamless, personalised and standardised service across all channels, including offline and online stores, in order to increase consumer loyalty.