Constellation Brands Inc in Alcoholic Drinks

Company Profile

About This Report

Jan 2017

Constellation Brands is the world’s second largest vintner and the leading player in the US premium lager segment. This profile analyses the company’s premiumisation strategy across its wine, beer and spirits operations, examines its response to the burgeoning US craft movement, and considers opportunities for further expansion.

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Constellation Brands Inc in Alcoholic Drinks

Euromonitor International's report on Constellation Brands Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Constellation Brands Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Constellation Brands Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Constellation Brands Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Financial performance 2016
First nine months of 2016/2017
SWOT: Constellation Brands Inc
Strategic challenges and objectives

Competitive Positioning

Mergers and acquisitions shape the performance over the review period
E&J Gallo maintains the global lead
Evolving conditions support gradual consolidation
A-B InBev dramatically extends its global lead
Significant period of consolidation

Market Assessment

Mergers and acquisitions change the face of operations
Opportunities in key developed markets
Geographic profile shapes the prospects across categories

Market and Category Assessment

Strong performance in beer
Building a premium presence in beer in the US
Tapping into the premiumisation trend in still light grape wine
Constellation Brands taps into US premiumisation trend
Constellation sells off low-rent Canadian wine portfolio
Still growing in vodka despite tough environment
Super-premium bourbon/other US whiskey is a key category driver
Still lots of potential for bourbon/other US whiskey in the US
Struggling Canadian whisky
Expansion in emerging markets
Does cider fit Constellation’s broader strategy?

Brand Strategy

Moving the portfolio upmarket

Operational Details

Expanding beer production


Moving upmarket in a rapidly changing environment