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Single Category Market Measurement

Companies need quick and reliable information on a category of interests beyond our syndicated coverage to make strategic business decisions. Single Category Market Measurement reports provide a view of the overall market with insights on main distribution channels and the competitive environment.

Obtain quick insight on any category

Develop a clearer picture of a given category in any country by understanding basic sizing, shares and distribution as these reports show you the most relevant trends on any retail category tailored to your definitions.

Determine market entry

Reports provides market context and sizing information, exploring trends or the “why?” behind the numbers that allow for a clearer understanding of market opportunities.

Leverage local insight to understand consumer trends

Reports contain fresh insights and analysis produced by our in-country researchers, providing up-to-date local information about market players, product positioning, retailing practices and consumer trends.

Get first-hand custom research results quickly

Single Category Market Measurement reports incorporate new research yielding local insights and clarifying strategic priorities. Our visually engaging presentations provide valuable and time-saving input for big picture strategic projects such as market entry, brand building, channel presence and product placement.