Executive Summary

Feb 2019
Consumer appliances continues to grow

Russian consumer appliances continued to make gains after a major collapse in 2015 and a sluggish performance in 2017. Retail volume growth was a logical consequence of a fairly stable economic environment in 2017 and the second part of 2018, following the volatility of the local currency.

Major shift to the economy segment

Although the economic situation in Russia was perceived as unstable, becoming somewhat more settled in 2017 and 2018 compared to 2015-2016, local consumers remained rather cautious about significant expenditure. At the same time, the demand for quality and convenience, which grew strongly during the pre-crisis period, continued to be seen.

Heavyweights lead major appliances, while small appliances is fragmented

Leading players in Russian consumer appliances, such as LG, Indesit and BSH, remained strong in major consumer appliances. They have huge technological, financial and marketing potential, supported by their parent companies and strong local production facilities.

Consolidation and internet retailing notable trends

Distribution of consumer appliances continued moving towards consolidation in 2018. The major electronics and appliance specialist retailers, M Video and Eldorado, are owned by the same Safmar Group.

Possible barriers to strong future development

Consumer appliances in Russia is set to demonstrate a fairly stable performance over the forecast period. The local currency has become less volatile and oil prices increased in 2018, thus stabilising the consumer base.

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Consumer Appliances in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Consumer Appliances in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Appliances in Russia?
  • What are the major brands in Russia?
  • How was category performance been affected by current economic climate?
  • How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Consumer Appliances in Russia

EXECUTIVE SUMMARY

Consumer appliances continues to grow
Major shift to the economy segment
Heavyweights lead major appliances, while small appliances is fragmented
Consolidation and internet retailing notable trends
Possible barriers to strong future development

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Treatment Products in Russia

HEADLINES

PROSPECTS

Dynamics of cooling
Humidity regulators continues to post low sales
Cooling fans a traditional alternative to air conditioners

COMPETITIVE LANDSCAPE

Chinese brands lead air conditioners
Premium players within air conditioners
Fragmented competitive landscape in cooling fans

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 36 Sales of Air Treatment Products by Category: Value 2013-2018
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 42 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Dishwashers in Russia

HEADLINES

PROSPECTS

Dishwashers’ perceived lack of necessity
Economy built-in dishwashers a top priority
Decreasing average unit price

COMPETITIVE LANDSCAPE

Category dominated by international players
Unclear outlook for local production
Chinese brands become increasingly visible

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2013-2018
Table 49 Sales of Dishwashers by Category: Value 2013-2018
Table 50 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 51 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 52 Sales of Dishwashers by Format: % Volume 2013-2018
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 54 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 55 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 56 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 58 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 59 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Food Preparation Appliances in Russia

HEADLINES

PROSPECTS

Multifunctionality grows in popularity
Blenders continues to dominate
Healthy and convenient lifestyles combine with economic uncertainty

COMPETITIVE LANDSCAPE

Fragmentation is growing
Major players remain strong due to cheaper models
Domestic players hold niche positions

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 63 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Home Laundry Appliances in Russia

HEADLINES

PROSPECTS

Moderate growth expected in an uncertain economic environment
Economy segment is gaining ground
Freestanding automatic washing machines monopolise the category

COMPETITIVE LANDSCAPE

Global brands continue to dominate
Domestic brands are visible in the niche category
Imported brands retain low retail volume sales

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 74 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Large Cooking Appliances in Russia

HEADLINES

PROSPECTS

Revived residential real estate and postponed demand support sales
Built-in large cooking appliances outperform freestanding
Cookers maintains solid performance

COMPETITIVE LANDSCAPE

Fragmented landscape
Economy brands gain share
Innovation is rare among domestic brands

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 90 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 93 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 94 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 98 NBO Company Shares of Ovens: % Volume 2014-2018
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 102 NBO Company Shares of Cookers: % Volume 2014-2018
Table 103 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 104 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 105 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 106 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Microwaves in Russia

HEADLINES

PROSPECTS

Recovery of sales continues
Freestanding microwaves holds the largest share
Economy priced segment

COMPETITIVE LANDSCAPE

International players continue to lead microwaves
Different directions in shares are registered
Private label losing ground

CATEGORY DATA

Table 109 Sales of Microwaves by Category: Volume 2013-2018
Table 110 Sales of Microwaves by Category: Value 2013-2018
Table 111 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 112 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 113 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 114 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 115 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 116 Distribution of Microwaves by Format: % Volume 2013-2018
Table 117 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 118 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 119 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 120 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 121 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Personal Care Appliances in Russia

HEADLINES

PROSPECTS

Changing consumer habits support category sales
Body shavers is the most dynamic performer
Battery toothbrush units losing importance

COMPETITIVE LANDSCAPE

Philips leads personal care appliances in a fragmented landscape
Economy brands in demand
Private label is vanishing

CATEGORY DATA

Table 122 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 123 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 124 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 125 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 126 Sales of Body Shavers by Format: % Volume 2013-2018
Table 127 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 128 NBO Company Shares of Personal Care Appliances 2014-2018
Table 129 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 130 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 131 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 132 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 133 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 134 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Small Cooking Appliances in Russia

HEADLINES

PROSPECTS

Health and cocooning go together
Rice cookers experiences further strong growth
Coffee machines with different development scenarios

COMPETITIVE LANDSCAPE

Huge fragmentation due to product variety
Redmond Industrial Group LLC leads sales
Healthy environment for domestic brands

CATEGORY DATA

Table 135 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 136 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 137 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 138 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 139 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 140 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 141 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 142 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 143 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 144 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 145 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 146 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Vacuum Cleaners in Russia

HEADLINES

PROSPECTS

Rise in consumption leads to positive prediction
Category full of innovations, yet basic models prevail
Robotic vacuum cleaners the most dynamic performer

COMPETITIVE LANDSCAPE

Economy brands lead sales
Samsung Electronics loses volume share
Shift to online spending

CATEGORY DATA

Table 147 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 148 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 149 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 150 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 151 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 152 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 153 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 154 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 155 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 156 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 157 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 158 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Refrigeration Appliances in Russia

HEADLINES

PROSPECTS

Demand for locally assembled products grows
Lifestyle trends benefit sales of freezers
Average unit price declines together with demand for less sophistication

COMPETITIVE LANDSCAPE

Global brands lead sales
Domestic brands are gaining ground
Local manufacturers are followers, not innovators

CATEGORY DATA

Table 159 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 160 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 161 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 162 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 163 Sales of Freezers by Format: % Volume 2013-2018
Table 164 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 165 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 166 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 167 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 168 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 169 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 170 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 171 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 172 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 173 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 174 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 175 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 176 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 177 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 178 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 179 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 180 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023