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Country Report

Consumer Electronics in

Consumer Electronics in Russia

66 pages, Aug 2018

US$2,640

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Executive Summary

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Sales follow a positive track

Russia’s consumer electronics market is reviving after a sluggish performance over the review period. Despite uncertainty regarding the recovery of real income, Russians are again upgrading their devices in the major categories, such as smartphones, laptops and televisions.

Price-sensitivity exists despite the demand for advanced technologies

Consumer electronics sales in Russia in 2018 are certainly growing, benefiting from the delayed demand, comparative stability in Russia’s economy and greater consumer crediting. Volume sales are outpacing those in 2017, but are rising at a slower rate than value sales.

Chinese brands expand further

The competitive landscape in Russian consumer electronics continued to evolve in 2018. With major brands such as Samsung, LG and iPhone still leading the market, Chinese brands are emerging across numerous categories.

Leading chains consolidate

The dominance of the electronics and appliance specialist retailers strengthened throughout the review period via mergers and acquisitions, as well as the expansion of retail chains and growing online sales in Russia.

Moderate growth prospects are due to uncertainty in economic development

In the forecast period, the consumer electronics market in Russia is anticipated to be quite moderate in growth terms, with only a slight CAGR being predicted. Despite the revival of consumer electronics sales in 2017 and 2018, the more fundamental base for the future growth of consumer purchasing power is still missing.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Consumer Electronics in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Russia?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Russia

EXECUTIVE SUMMARY

Sales follow a positive track

Price-sensitivity exists despite the demand for advanced technologies

Chinese brands expand further

Leading chains consolidate

Moderate growth prospects are due to uncertainty in economic development

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Russia

HEADLINES

PROSPECTS

The desktops category is back on track due to recovering business sales

Increased demand in so-called media-books

Tablets is losing share to smartphones

COMPETITIVE LANDSCAPE

Lenovo Group Ltd strengthens its category position

Hewlett-Packard AO ZAO continues leading peripherals

The strength of local players remains limited

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Russia

HEADLINES

PROSPECTS

Home audio and cinema continues to decrease in 2018

Home cinema and speaker systems recovers in line with televisions

Hi-fi systems accompanies digital media player docks in vanishing

COMPETITIVE LANDSCAPE

Home audio and cinema is consolidating

Speakers is the category with the highest fragmentation

LG Electronics Rus OOO is the leader and is set to remain unchallenged

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Russia

HEADLINES

PROSPECTS

Consumers are not willing to pay extra

A decline in price drives sales of high-resolution TVs

The average screen size is increasing

COMPETITIVE LANDSCAPE

Leading player LG Electronics Rus OOO continues gaining share

The gap increases between the leader and Samsung Electronics

Sony Electronics ZAO is a significant OLED player

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Russia

HEADLINES

PROSPECTS

Smartphone cameras are preferred for daily photos

Camcorders increases unexpectedly

Be innovative or leave

COMPETITIVE LANDSCAPE

The top three players remain the same

The competitive landscape in camcorders has changed drastically

The future competitive landscape is uncertain for camcorders

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Russia

HEADLINES

PROSPECTS

Pre-installed in-car entertainment hampers sales

Smartphone navigation kills the category

In-car speakers continues to cater to a niche demand

COMPETITIVE LANDSCAPE

Pioneer Rus OOO maintains its leadership

Companies with higher-end brands grow in in-car navigation

No strong new entrants are expected

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Russia

HEADLINES

PROSPECTS

The desire to spend drives sales of smartphones

Demand for innovative technologies remains

Feature phones declines further

COMPETITIVE LANDSCAPE

Chinese brands proliferate

Apple Inc’s iPhone is performing resiliently

Feature phones is dominated by smaller brands

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Russia

HEADLINES

PROSPECTS

Wireless speakers is among the most promising categories

E-readers is proving to be resistant to competition

Portable players both wins and loses

COMPETITIVE LANDSCAPE

JBL speakers are among the most popular

Pocketbook Rus OOO is driving e-readers

iPod is one of the few well-known brands in portable media players

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Russia

HEADLINES

PROSPECTS

Activity bands manage to reach out to the final consumer

Smart wearables is the next step towards digital mobility

Activity watches lose ground

COMPETITIVE LANDSCAPE

Apple Inc leads sales

Xiaomi is the most active among the active

Garmin moves from the active to the smart

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

Sales follow a positive track

Price-sensitivity exists despite the demand for advanced technologies

Chinese brands expand further

Leading chains consolidate

Moderate growth prospects are due to uncertainty in economic development

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Russia

EXECUTIVE SUMMARY

Sales follow a positive track

Price-sensitivity exists despite the demand for advanced technologies

Chinese brands expand further

Leading chains consolidate

Moderate growth prospects are due to uncertainty in economic development

MARKET DATA

SOURCES

Computers and Peripherals in Russia

HEADLINES

PROSPECTS

The desktops category is back on track due to recovering business sales

Increased demand in so-called media-books

Tablets is losing share to smartphones

COMPETITIVE LANDSCAPE

Lenovo Group Ltd strengthens its category position

Hewlett-Packard AO ZAO continues leading peripherals

The strength of local players remains limited

CATEGORY DATA

Home Audio and Cinema in Russia

HEADLINES

PROSPECTS

Home audio and cinema continues to decrease in 2018

Home cinema and speaker systems recovers in line with televisions

Hi-fi systems accompanies digital media player docks in vanishing

COMPETITIVE LANDSCAPE

Home audio and cinema is consolidating

Speakers is the category with the highest fragmentation

LG Electronics Rus OOO is the leader and is set to remain unchallenged

CATEGORY DATA

Home Video in Russia

HEADLINES

PROSPECTS

Consumers are not willing to pay extra

A decline in price drives sales of high-resolution TVs

The average screen size is increasing

COMPETITIVE LANDSCAPE

Leading player LG Electronics Rus OOO continues gaining share

The gap increases between the leader and Samsung Electronics

Sony Electronics ZAO is a significant OLED player

CATEGORY DATA

Imaging Devices in Russia

HEADLINES

PROSPECTS

Smartphone cameras are preferred for daily photos

Camcorders increases unexpectedly

Be innovative or leave

COMPETITIVE LANDSCAPE

The top three players remain the same

The competitive landscape in camcorders has changed drastically

The future competitive landscape is uncertain for camcorders

CATEGORY DATA

In-Car Entertainment in Russia

HEADLINES

PROSPECTS

Pre-installed in-car entertainment hampers sales

Smartphone navigation kills the category

In-car speakers continues to cater to a niche demand

COMPETITIVE LANDSCAPE

Pioneer Rus OOO maintains its leadership

Companies with higher-end brands grow in in-car navigation

No strong new entrants are expected