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Country Report

Consumer Electronics in

Consumer Electronics in Russia

84 pages, Aug 2017

US$2,640

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Market remains unbalanced

Sales of consumer electronics in Russia remained weak in 2017. The economic turmoil that started at the end of 2014 was still having an effect on the market in 2017, with consumers’ purchasing powers continuing to be weak. As a result, the majority of categories within consumer electronics continued to decline in volume terms. With the inflation rate stabilised and oil prices more favourable to the country, the Russian economy was recovering somewhat from the significant slump of previous years. As a result, consumer electronics recorded some stability with better results in a number of key categories, such as smartphones. At the same time, the continued decrease in the real incomes of Russians put the revival of consumer electronics on shaky ground.

Demand for connectivity

Russian consumers followed the general global trends for consumer electronics in 2017. Although their purchasing powers generally remained weak, consumers were highly interested in the possibilities offered by the latest technological developments within consumer electronics. As a result, the most up-to-date solutions within consumer electronics, such as wireless speakers, wearable electronics and smartphones, posted the best results in 2017. With mobile internet networks covering more consumers, the demand for connectivity was highly visible. Social networks, mobile gaming and streaming services are spreading in Russia, alongside demand for devices to keep them running smoothly. At the same time, growing demand for connectivity hampered sales of products perceived as out of date, such as video players, home audio and cinema, and portable media players.

Major brands compete with cheaper rivals

The affiliates of global heavyweights such as Samsung, LG and Apple remained the key players in Russia, despite growing consumer price sensitivity. The core players have either very well balanced product portfolios, as in case of Samsung and LG, or a very well developed product ecosystem, as in the case of Apple, which keeps its market shares more or less stable. At the same time, some shifts towards cheaper products within the offers of major players and growing demand for lower-quality brands is noticeable among lower-income consumers. As a result, companies such as Fly Rus and ZTE Communication Technologies, being particularly strong in smartphones, are showing good results.

Online sales continue at a strong pace

Online sales continued to be strong in Russia in 2017, following the general trend indicated during the review period. The omni-channel distribution approach of key electronics and appliance specialist retailers helped support their positions within consumer electronics in Russia. Moreover, the convenience of shopping online and very often favourable prices for products resulted in the online channel being highly popular, not only among the younger generation of consumers, but also among older consumers who had adopted the technology. At the same time, bricks-and-mortar consumer electronics and appliance specialist retailers, such as M Video, remained particularly strong due to their expansion to the regions and the decline of smaller consumer electronics and appliance specialist retailers, which did not manage to survive during the period of the economic crisis.

Moderate growth is anticipated

Sales of consumer electronics suffered a great deal during the review period, which ran alongside a significant economic downturn that started at the end of 2014. As a result, the performance of consumer electronics over the review period as a whole was very weak in Russia; however, the performance began to stabilise in 2017 and prospects are better for the forecast period. Still, growth of consumer electronics will be highly dependent on future development of the Russian economy. With real consumer incomes still declining in 2017, only moderate volume growth is anticipated for consumer electronics over the forecast period; however, such growth will not return volume sales of consumer electronics to pre-crisis levels.

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Samples

Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Consumer Electronics in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Russia?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Russia

EXECUTIVE SUMMARY

Market remains unbalanced

Demand for connectivity

Major brands compete with cheaper rivals

Online sales continue at a strong pace

Moderate growth is anticipated

KEY TRENDS AND DEVELOPMENTS

Macroeconomic trends remain weak

Outlook

Consolidation is taking place

Outlook

Wearable electronics become available to consumers

Outlook

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 2 Sales of Consumer Electronics by Category: Value 2012-2017
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Consumer Electronics in Russia - Company Profiles

M Video OAO in Consumer Electronics (Russia)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 M Video OAO: Key Facts
Summary 3 M Video OAO: Operational Indicators

COMPANY BACKGROUND

Chart 1 M Video OAO in Moscow
Chart 2 M Video OAO in Moscow
Chart 3 M Video OAO in Moscow
Chart 4 M Video OAO in Moscow

INTERNET STRATEGY

PRIVATE LABEL

Summary 4 M Video OAO: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 5 M Video OAO: Competitive Position 2016

Mobel AO in Consumer Electronics (Russia)

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Mobel AO: Key Facts
Summary 7 Mobel AO: Operational Indicators

COMPETITIVE POSITIONING

Summary 8 Mobel AO: Competitive Position 2017

Computers and Peripherals in Russia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2012-2017
Table 13 Sales of Computers and Peripherals by Category: Value 2012-2017
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
Table 16 Sales of Computers by Category: Business Volume 2012-2017
Table 17 Sales of Computers by Category: Business Value MSP 2012-2017
Table 18 Sales of Computers by Category: Busines Volume Growth 2012-2017
Table 19 Sales of Computers by Category: Business Value MSP Growth 2012-2017
Table 20 Sales of Laptops by Form Factor 2016-2017
Table 21 Sales of Tablets by Operating System 2012-2017
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2013-2017
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2014-2017
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2012-2017
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2017-2022
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Computers by Category: Business Volume 2017-2022
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2017-2022
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2017-2022
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 33 Forecast Sales of Laptops by Form Factor 2017-2022
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Russia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2012-2017
Table 36 Sales of Home Audio and Cinema by Category: Value 2012-2017
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2013-2017
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2014-2017
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2012-2017
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022

Home Video in Russia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2012-2017
Table 47 Sales of Home Video by Category: Value 2012-2017
Table 48 Sales of Home Video by Category: % Volume Growth 2012-2017
Table 49 Sales of Home Video by Category: % Value Growth 2012-2017
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2012-2017
Table 51 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2012-2017
Table 52 NBO Company Shares of Home Video: % Volume 2013-2017
Table 53 LBN Brand Shares of Home Video: % Volume 2014-2017
Table 54 Distribution of Home Video by Channel: % Volume 2012-2017
Table 55 Forecast Sales of Home Video by Category: Volume 2017-2022
Table 56 Forecast Sales of Home Video by Category: Value 2017-2022
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2017-2022
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2017-2022
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022

Imaging Devices in Russia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 60 Sales of Imaging Devices by Category: Volume 2012-2017
Table 61 Sales of Imaging Devices by Category: Value 2012-2017
Table 62 Sales of Imaging Devices by Category: % Volume Growth 2012-2017
Table 63 Sales of Imaging Devices by Category: % Value Growth 2012-2017
Table 64 Sales of Digital Cameras by Type: % Retail Volume 2012-2017
Table 65 NBO Company Shares of Imaging Devices: % Volume 2013-2017
Table 66 LBN Brand Shares of Imaging Devices: % Volume 2014-2017
Table 67 Distribution of Imaging Devices by Channel: % Volume 2012-2017
Table 68 Forecast Sales of Imaging Devices by Category: Volume 2017-2022
Table 69 Forecast Sales of Imaging Devices by Category: Value 2017-2022
Table 70 Forecast Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 71 Forecast Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 72 Forecast Sales of Digital Cameras by Type: % Retail Volume 2017-2022

In-Car Entertainment in Russia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 73 Sales of In-Car Entertainment by Category: Volume 2012-2017
Table 74 Sales of In-Car Entertainment by Category: Value 2012-2017
Table 75 Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
Table 76 Sales of In-Car Entertainment by Category: % Value Growth 2012-2017
Table 77 NBO Company Shares of In-Car Entertainment: % Volume 2013-2017
Table 78 LBN Brand Shares of In-Car Entertainment: % Volume 2014-2017
Table 79 Distribution of In-Car Entertainment by Channel: % Volume 2012-2017
Table 80 Forecast Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 81 Forecast Sales of In-Car Entertainment by Category: Value 2017-2022
Table 82 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 83 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2017-2022

Mobile Phones in Russia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 84 Sales of Mobile Phones by Category: Volume 2012-2017
Table 85 Sales of Mobile Phones by Category: Value 2012-2017
Table 86 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
Table 87 Sales of Mobile Phones by Category: % Value Growth 2012-2017
Table 88 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
Table 89 NBO Company Shares of Mobile Phones: % Volume 2013-2017
Table 90 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
Table 91 Distribution of Mobile Phones by Channel: % Volume 2012-2017
Table 92 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
Table 93 Forecast Sales of Mobile Phones by Category: Value 2017-2022
Table 94 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 95 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 96 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022

Portable Players in Russia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 97 Sales of Portable Players by Category: Volume 2012-2017
Table 98 Sales of Portable Players by Category: Value 2012-2017
Table 99 Sales of Portable Players by Category: % Volume Growth 2012-2017
Table 100 Sales of Portable Players by Category: % Value Growth 2012-2017
Table 101 NBO Company Shares of Portable Players: % Volume 2013-2017
Table 102 LBN Brand Shares of Portable Players: % Volume 2014-2017
Table 103 Distribution of Portable Players by Channel: % Volume 2012-2017
Table 104 Forecast Sales of Portable Players by Category: Volume 2017-2022
Table 105 Forecast Sales of Portable Players by Category: Value 2017-2022
Table 106 Forecast Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 107 Forecast Sales of Portable Players by Category: % Value Growth 2017-2022

Wearable Electronics in Russia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 108 Sales of Wearable Electronics by Category: Volume 2012-2107
Table 109 Sales of Wearable Electronics by Category: Value 2012-2107
Table 110 Sales of Wearable Electronics by Category: % Volume Growth 2014-2017
Table 111 Sales of Wearable Electronics by Category: % Value Growth 2014-2017
Table 112 NBO Company Shares of Wearable Electronics: % Volume 2013-2017
Table 113 LBN Brand Shares of Wearable Electronics: % Volume 2014-2017
Table 114 Distribution of Wearable Electronics by Channel: % Volume 2013-2017
Table 115 Forecast Sales of Wearable Electronics by Category: Volume 2017-2022
Table 116 Forecast Sales of Wearable Electronics by Category: Value 2017-2022
Table 117 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 118 Forecast Sales of Wearable Electronics by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Electronics in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

Market remains unbalanced

Demand for connectivity

Major brands compete with cheaper rivals

Online sales continue at a strong pace

Moderate growth is anticipated

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Consumer Electronics in Russia

EXECUTIVE SUMMARY

Market remains unbalanced

Demand for connectivity

Major brands compete with cheaper rivals

Online sales continue at a strong pace

Moderate growth is anticipated

KEY TRENDS AND DEVELOPMENTS

Macroeconomic trends remain weak

Consolidation is taking place

Wearable electronics become available to consumers

MARKET DATA

SOURCES

Consumer Electronics in Russia - Company Profiles

M Video OAO in Consumer Electronics (Russia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Mobel AO in Consumer Electronics (Russia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Computers and Peripherals in Russia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Audio and Cinema in Russia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Video in Russia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Imaging Devices in Russia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

In-Car Entertainment in Russia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Mobile Phones in Russia

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Portable Players in Russia

HEADLINES