The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreAug 2020
US$2,650Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Demand for many categories in consumer electronics in Russia was already waning pre-COVID-19, and the subsequent lockdown measures introduced by the government in an attempt to curb the spread of the virus only worsened this scenario. Despite an interest in innovative technology, many Russians were already showing signs of price sensitivity towards the end of the review period due to economic uncertainty, which had resulted in slowing demand or even retail declines for big-ticket items such as computers including laptops and LCD TVs (despite reliance on television as a major form of entertainment, especially for families), which was exacerbated by the lockdown and consumers prioritising their spending no more essential products and services.
Restrictions to prevent the spread of COVID-19 have been introduced gradually in Russia. The entry of Chinese citizens was banned from 20 February, with this being extended to Iranians from 28 February and South Koreans from 1 March.
While Korean brand Samsung retained its overall leadership of consumer electronics going into 2020 due to its trusted quality and wide product portfolio including LCD TVs and smartphones, rising price-sensitivity towards the end of the review period has resulted in the rising popularity of Chinese brands which tend to have an economy to mid-price positioning. Xiaomi strongly benefited from this trend, with the brand recording double-digit volume growth in Q2 2020, strengthening its notable leadership of wearable electronics, the most dynamic category in the market.
All consumer electronics categories in Russia continued to see greater demand through e-commerce during lockdown in response to COVID-19, as non-essential stores such as electronics and appliance specialist retailers were forced to close in an attempt by the government to curb the spread of the virus. Nevertheless, this was a continuation of a trend already noted in Russia, with e-commerce already dominating distribution of a number of categories in 2019 such as imaging devices and the dynamic wearable electronics.
Consumer electronics is not predicted to make a tentative return to positive volume growth until 2022, with ongoing price sensitivity, already evident pre-COVID-19, lingering into the early part of the forecast period, as Russians continue to prioritise their spending. However, some categories will perform more strongly than others, as consumers look to upgrade and invest in new consumer electronics after several years of frugality and postponements once they feel more confident about spending on discretionary items or products which they feel could enhance their lives and offer multifunctionality.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Russia for free:
The Consumer Electronics in Russia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.