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Consumer Electronics in Russia

August 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Russia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Russia?
  • Which are the leading brands in Russia?
  • How are products distributed in Russia?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in Russia

EXECUTIVE SUMMARY

Consumer electronics in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021 Table 2 Sales of Consumer Electronics by Category: Value 2016-2021 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

As pandemic restrictions ease, laptops will grow in popularity at the expense of desktops
Leading players Lenovo and Hewlett-Packard come under increased pressure from Acer and Huawei
Specialist retailers will regain much of the ground they lost to e-commerce in 2020

PROSPECTS AND OPPORTUNITIES

Laptops will continue to gain retail value share from desktops
Declining demand for printers will undermine Hewlett-Packard
Economic weakness will undermine unit price growth

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021 Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021 Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021 Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021 Table 16 Sales of Computers by Category: Business Volume 2016-2021 Table 17 Sales of Computers by Category: Business Value MSP 2016-2021 Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021 Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021 Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021 Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021 Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021 Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026 Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026 Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026 Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026 Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026 Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026 Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026

In-Car Entertainment in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Post-pandemic rebound in retail current value sales cannot mask long-term decline
Growing popularity of smartphones will continue to weigh on demand for in-car navigation
Expert advice gives electronics and appliance specialist retailers an edge over e-commerce

PROSPECTS AND OPPORTUNITIES

Portable speakers will replace in-car speakers for some
Portable speakers will replace in-car speakers for some
Smartphones will render in-car navigation obsolete for many

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021 Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021 Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021 Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021 Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021 Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021 Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021 Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026 Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026 Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026 Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026

Home Audio and Cinema in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic provides temporary support to home audio and cinema demand
A lack of innovation among the leading manufacturers
E-commerce will cede some of its pandemic gains to specialist retailers

PROSPECTS AND OPPORTUNITIES

Home audio and cinema will continue to be cannibalised by wireless speakers
Falling prices for stand-alone TVs will undermine demand for home cinema and speaker systems
Audiophiles and hobbyists will continue to drive growth in demand for audio separates

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021 Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021 Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021 Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021 Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021 Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021 Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021 Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026 Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026 Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026 Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026

Home Video in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

With COVID-19 restrictions driving a surge in demand for TVs during 2020, 2021 will bring a post-pandemic hangover
As OLED TVs become more affordable, they are gaining ground on LED
Largely as a result of its competitive pricing and strong marketing, Chinese player Haier emerges as the third-largest player in LCD TVs

PROSPECTS AND OPPORTUNITIES

OLED will continue to outperform LED in televisions
Competitive pressure will intensify, particularly in LED TVs
New formats could challenge OLED

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2016-2021 Table 54 Sales of Home Video by Category: Value 2016-2021 Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021 Table 56 Sales of Home Video by Category: % Value Growth 2016-2021 Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021 Table 58 NBO Company Shares of Home Video: % Volume 2017-2021 Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021 Table 60 Distribution of Home Video by Channel: % Volume 2016-2021 Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026 Table 62 Forecast Sales of Home Video by Category: Value 2021-2026 Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026 Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026 Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026

Imaging Devices in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Digital cameras and camcorders continue to lose ground to smartphones
Focus on compact system cameras pays off for Canon
Action cameras drive growth in demand for digital camcorders

PROSPECTS AND OPPORTUNITIES

Smartphones will continue to undermine demand for digital cameras
Dominance of e-commerce will deepen
Increased sales of compact system cameras will drive strong growth in the unit price of digital cameras

CATEGORY DATA

Table 66 Sales of Imaging Devices by Category: Volume 2016-2021 Table 67 Sales of Imaging Devices by Category: Value 2016-2021 Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021 Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021 Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021 Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021 Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021 Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026 Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026 Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026 Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026

Portable Players in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand growth for wireless speakers will remain robust, with their portability playing a role in this as consumers spend less time at home
Specialist retailers will regain some lost ground as pandemic restrictions are eased, but e-commerce will remain dominant
Local players Yandex and DNS a growing presence in smart speakers

PROSPECTS AND OPPORTUNITIES

Growing popularity of smart speakers will support strong growth in demand for wireless speakers
Signs of maturity for e-readers
Portable media players will continue to slide towards obsolescence

CATEGORY DATA

Table 77 Sales of Portable Players by Category: Volume 2016-2021 Table 78 Sales of Portable Players by Category: Value 2016-2021 Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021 Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021 Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021 Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021 Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021 Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026 Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026 Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026 Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026

Mobile Phones in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Replacement purchases will continue to support strong growth in demand for smartphones during 2021
Chinese player Xiaomi emerges as the closest rival to leader Samsung
In spite of the easing of COVID-19 restrictions, e-commerce will remain the dominant distribution channel

PROSPECTS AND OPPORTUNITIES

Value-added features like more sophisticated cameras and larger screens will help to support growth in retail current value sales
The lure of 5G will help to drive replacement purchases
Feature phones will steadily fade into history

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2016-2021 Table 89 Sales of Mobile Phones by Category: Value 2016-2021 Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021 Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021 Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021 Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021 Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021 Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021 Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026 Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026 Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026 Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026 Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026

Headphones in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sharp decrease in pricing will drive surge in demand for wireless TWS earbuds
Apple continues to lead, but competition from cheaper alternatives is growing more intense
In spite of the relaxation of pandemic restrictions, e-commerce will remain the dominant distribution channel for headphones

PROSPECTS AND OPPORTUNITIES

The proliferation of jack-less phones will push more consumers towards wireless headphones
Wired headphones will remain popular among audiophiles and lower-income consumers
As cheaper brands proliferate, retail value sales will fragment

CATEGORY DATA

Table 101 Sales of Headphones by Category: Volume 2016-2021 Table 102 Sales of Headphones by Category: Value 2016-2021 Table 103 Sales of Headphones by Category: % Volume Growth 2016-2021 Table 104 Sales of Headphones by Category: % Value Growth 2016-2021 Table 105 NBO Company Shares of Headphones: % Volume 2017-2021 Table 106 LBN Brand Shares of Headphones: % Volume 2018-2021 Table 107 Distribution of Headphones by Channel: % Volume 2016-2021 Table 108 Forecast Sales of Headphones by Category: Volume 2021-2026 Table 109 Forecast Sales of Headphones by Category: Value 2021-2026 Table 110 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026 Table 111 Forecast Sales of Headphones by Category: % Value Growth 2021-2026

Wearable Electronics in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Wearable electronics move beyond tech savvy early adopters into the mainstream
With iPhone compatibility a key selling point, Apple continues to dominate smart wearables
Led by Xiaomi, digital activity watches dominate activity wearables

PROSPECTS AND OPPORTUNITIES

Smart wearables will continue to dominate
Higher quality screens and new features will support unit price growth
Digital activity watches set to outpace smart wearables

CATEGORY DATA

Table 112 Sales of Wearable Electronics by Category: Volume 2016-2021 Table 113 Sales of Wearable Electronics by Category: Value 2016-2021 Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021 Table 115 Sales of Wearable Electronics by Category: % Value Growth 2016-2021 Table 116 NBO Company Shares of Wearable Electronics: % Volume 2017-2021 Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021 Table 118 Distribution of Wearable Electronics by Channel: % Volume 2016-2021 Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026 Table 120 Forecast Sales of Wearable Electronics by Category: Value 2021-2026 Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026 Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026
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This report originates from Passport, our Consumer Electronics research and analysis database.

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