Consumer Electronics in Venezuela

August 2018
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Venezuela with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Venezuela, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Venezuela report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Venezuela?
  • Which are the leading brands in Venezuela?
  • How are products distributed in Venezuela?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in Venezuela

EXECUTIVE SUMMARY

Macroeconomic environment and high prices continue to deter growth
If prices skyrocket, who is buying consumer electronics in Venezuela?
Multinationals continue reducing their operations
Online sales are gaining ground in consumer electronics
Consumer electronics to continue on a downward trend over the forecast period

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018 Table 2 Sales of Consumer Electronics by Category: Value 2013-2018 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Venezuela

HEADLINES

PROSPECTS

High inflation and limited competition will continue to have a negative impact on computers and peripherals
Sales to public companies set to represent the majority of business volume sales
The Android operating system continues to lead within tablets in Venezuela

COMPETITIVE LANDSCAPE

Hewlett-Packard Development Co leads computers and peripherals in 2018
Computers and peripherals in Venezuela are led by international brands
Advertising is absent

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018 Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018 Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018 Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018 Table 16 Sales of Computers by Category: Business Volume 2013-2018 Table 17 Sales of Computers by Category: Business Value MSP 2013-2018 Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018 Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018 Table 20 Sales of Laptops by Form Factor 2017-2018 Table 21 Sales of Tablets by Operating System 2013-2018 Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018 Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018 Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018 Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023 Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023 Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023 Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023 Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023 Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023 Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023 Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023 Table 33 Forecast Sales of Laptops by Form Factor 2018-2023 Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Venezuela

HEADLINES

PROSPECTS

Crime rates could benefit the performance of home audio and cinema
Design within home cinema and speaker system continues to be an important attribute
Electronic and appliance specialist retailers is the most important channel for home audio and cinema

COMPETITIVE LANDSCAPE

Sony Latin America loses share in 2018
International brands lead sales of home audio and cinema
Innovation is absent within Venezuelan home audio and cinema

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018 Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018 Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018 Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018 Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018 Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018 Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018 Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023 Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023 Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023 Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Venezuela

HEADLINES

PROSPECTS

Sales of smart TVs are hampered by slow internet connections
Government broadcasting restrictions push sales of TV by subscription
The most important retail channel within home video is electronics and appliance specialist retailers

COMPETITIVE LANDSCAPE

Samsung Electronics de Venezuela leads home video
Variety and innovation are delayed during the review period

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018 Table 47 Sales of Home Video by Category: Value 2013-2018 Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018 Table 49 Sales of Home Video by Category: % Value Growth 2013-2018 Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018 Table 51 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016 Table 52 NBO Company Shares of Home Video: % Volume 2014-2018 Table 53 LBN Brand Shares of Home Video: % Volume 2015-2018 Table 54 Distribution of Home Video by Channel: % Volume 2013-2018 Table 55 Forecast Sales of Home Video by Category: Volume 2018-2023 Table 56 Forecast Sales of Home Video by Category: Value 2018-2023 Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023 Table 58 Forecast Sales of Home Video by Category: % Value Growth 2018-2023 Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Venezuela

HEADLINES

PROSPECTS

Sales of smartphones continue to impact the development of imaging devices
SLR cameras continue to be a niche
Electronics and appliance specialist retailers is the most important channel within imaging devices

COMPETITIVE LANDSCAPE

Sony Latin America ranks first in imaging devices in 2018
Multinationals dominate imaging devices
Advertising is absent in 2018

CATEGORY DATA

Table 60 Sales of Imaging Devices by Category: Volume 2013-2018 Table 61 Sales of Imaging Devices by Category: Value 2013-2018 Table 62 Sales of Imaging Devices by Category: % Volume Growth 2013-2018 Table 63 Sales of Imaging Devices by Category: % Value Growth 2013-2018 Table 64 Sales of Digital Cameras by Type: % Retail Volume 2013-2018 Table 65 NBO Company Shares of Imaging Devices: % Volume 2014-2018 Table 66 LBN Brand Shares of Imaging Devices: % Volume 2015-2018 Table 67 Distribution of Imaging Devices by Channel: % Volume 2013-2018 Table 68 Forecast Sales of Imaging Devices by Category: Volume 2018-2023 Table 69 Forecast Sales of Imaging Devices by Category: Value 2018-2023 Table 70 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023 Table 71 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023 Table 72 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Venezuela

HEADLINES

PROSPECTS

Cars in Venezuela are getting old
In-car navigation devices remains a niche area
The most important retail channel for in-car entertainment is other non-grocery retailers

COMPETITIVE LANDSCAPE

Pioneer Corp and JVC Kenwood Corp lead in-car entertainment in 2018
Two companies dominate sales of in-car navigation

CATEGORY DATA

Table 73 Sales of In-Car Entertainment by Category: Volume 2013-2018 Table 74 Sales of In-Car Entertainment by Category: Value 2013-2018 Table 75 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018 Table 76 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018 Table 77 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018 Table 78 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018 Table 79 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018 Table 80 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023 Table 81 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023 Table 82 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023 Table 83 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Venezuela

HEADLINES

PROSPECTS

Venezuelans’ desire to be informed results in demand for more mobile devices
Feature phone’s end of lifecycle is delayed due to robberies
Two separate price segments are defined in Venezuela

COMPETITIVE LANDSCAPE

Samsung Electronics de Venezuela maintains its leading position in 2018
International brands lead in mobile phones
Despite the hostile business environment, phone operators continue to invest in infrastructure

CATEGORY DATA

Table 84 Sales of Mobile Phones by Category: Volume 2013-2018 Table 85 Sales of Mobile Phones by Category: Value 2013-2018 Table 86 Sales of Mobile Phones by Category: % Volume Growth 2013-2018 Table 87 Sales of Mobile Phones by Category: % Value Growth 2013-2018 Table 88 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018 Table 89 NBO Company Shares of Mobile Phones: % Volume 2014-2018 Table 90 LBN Brand Shares of Mobile Phones: % Volume 2015-2018 Table 91 Distribution of Mobile Phones by Channel: % Volume 2013-2018 Table 92 Forecast Sales of Mobile Phones by Category: Volume 2018-2023 Table 93 Forecast Sales of Mobile Phones by Category: Value 2018-2023 Table 94 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023 Table 95 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023 Table 96 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Venezuela

HEADLINES

PROSPECTS

Product lifecycle is the key factor behind the performance of portable players
Wireless speakers is one of the few categories to post a positive performance over the review period
The most important retail channel within portable players is electronics and appliance specialist retailers

COMPETITIVE LANDSCAPE

Apple ranks second within portable players in 2018
Bose leads wireless speakers in 2018
Competition and variety are expected to be limited

CATEGORY DATA

Table 97 Sales of Portable Players by Category: Volume 2013-2018 Table 98 Sales of Portable Players by Category: Value 2013-2018 Table 99 Sales of Portable Players by Category: % Volume Growth 2013-2018 Table 100 Sales of Portable Players by Category: % Value Growth 2013-2018 Table 101 NBO Company Shares of Portable Players: % Volume 2014-2018 Table 102 LBN Brand Shares of Portable Players: % Volume 2015-2018 Table 103 Distribution of Portable Players by Channel: % Volume 2013-2018 Table 104 Forecast Sales of Portable Players by Category: Volume 2018-2023 Table 105 Forecast Sales of Portable Players by Category: Value 2018-2023 Table 106 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023 Table 107 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Venezuela

HEADLINES

PROSPECTS

Wearable electronics are still in the introductory phase of their lifecycle
Status could help maintain sales over the forecast period
Who buys activity wearables in Venezuela?

COMPETITIVE LANDSCAPE

Sales of smart wearables are dominated by Samsung and Apple Watch
Advertising is absent

CATEGORY DATA

Table 108 Sales of Wearable Electronics by Category: Volume 2013-2018 Table 109 Sales of Wearable Electronics by Category: Value 2013-2018 Table 110 Sales of Wearable Electronics by Category: % Volume Growth 2016-2018 Table 111 Sales of Wearable Electronics by Category: % Value Growth 2016-2018 Table 112 NBO Company Shares of Wearable Electronics: % Volume 2014-2018 Table 113 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018 Table 114 Distribution of Wearable Electronics by Channel: % Volume 2014-2018 Table 115 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023 Table 116 Forecast Sales of Wearable Electronics by Category: Value 2018-2023 Table 117 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023 Table 118 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023
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This report originates from Passport, our Consumer Electronics research and analysis database.

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