Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Consumer Electronics: Outlook, Trends and Analysis

49 pages, Sep 2014

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Growth in smartphones and tablets has started to show significant signs of slowing in 2014, but both categories will remain significant growth drivers over the forecast period. At the same time, manufacturers and retailers are hoping wearable electronics will generate new revenue streams. Beyond wearable electronics, there are still growth opportunities in established categories like laptops and LCD TVs.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Volume sales growth to peak in 2016, value sales remain flat

Driven by demand for smartphones, tablets and wearable electronics, volume and value sales growth in consumer electronics will remain positive over the forecast period, but prices are expected to continue to fall.

Mature categories remain important despite slow growth

Despite their lower margins slow growth, mature categories like LCD TVs and laptops offer vast volume sales, and companies cannot afford to ignore these products while chasing margins in emerging categories like wearable electronics.

The role of computers as the centre of digital life is being eroded, which is changing purchase habits

The proliferation of increasingly powerful smartphones and tablets, as well as applications designed for these devices, along with growing mobile internet usage globally are the largest contributing factors to price erosion and the shortening of replacement cycles in computers.

In-car entertainment continues to grow in emerging markets

While demand for in-car entertainment in developed markets continues to decline, growing car ownership and rising incomes in emerging markets make for positive prospects for aftermarket in-car entertainment.

LCD TVs remain the most important source of revenue

As demand for home audio and cinema, as well as video players declines, TVs are becoming ever more crucial. While OLED TVs are expected to continue growing, LCD TVs will remain the primary technology.

Smartphones to continue driving growth despite the emergence of wearables

Wearable electronics are expected to become mainstream products over the forecast period, but with lower prices and low overall volume sales they will not overtake smartphones, which will remain the largest growth driver in CE.

CE products to become a smaller part of the product mix in key channels

Electronics and appliance specialist retailers and internet retailing will remain the dominant channels for CE, but falling prices and slowing volume growth will result in a growing focus on non-CE products in these channels

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Market Outlook

Asia Pacific dominates but developed markets still critical

Volume sales growth to peak in 2016, value sales remain flat

Mature categories remain important despite slow growth

Income is the main driver of electronic products sales

Computers and Peripherals

Changing computer use scenarios

Diverging replacement cycles in computers

Laptops holding their value against tablets

Tablet growth hampered by smartphones

Multi-computer ownership to peak in 2015-2016

Windows gaining at the expense of iOS

A growing global audience makes room for desktops

Desktops remain on top

Peripherals adversely affected by tablets and cloud computing

In-Car Entertainment

Divergent trends in the global automobile market

In-dash media players driving growth in emerging markets

Declining demand in developed markets

In-Home Consumer Electronics

LCD TVs remain crucial revenue generators

OLED TVs making inroads but LCD TVs to remain in the lead

Contextual computing to grow usage of smart TVs

Video players declining across the board

Multiscreen content diminishing the value of home audio

Diverging underlying dynamics behind slow growth

Portable Consumer Electronics

Smartphones remain the largest volume driver

Smartphones become the centre of the digital consumer

Smartphone growth driven by Asia Pacific

Windows gaining traction with highest growth

Wearable electronics need contextual computing to take off

Wearable electronics cannot take the place of core products

A niche market for analogue cameras remains despite falling sales

Interchangeable lens cameras slow overall declines

Portable players approaching niche product status

Retail Channel Distribution

Specialist retailers remain dominant

Asia Pacific remains the most important market for specialists

Growth prospects limited for CE in internet retailing

Internet retailing continues to diversify

Internet retailing becoming less dependent on computers

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Data parameters and report definitions (3)

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Consumer Electronics: Outlook, Trends and Analysis

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Volume sales growth to peak in 2016, value sales remain flat

Mature categories remain important despite slow growth

The role of computers as the centre of digital life is being eroded, which is changing purchase habits

In-car entertainment continues to grow in emerging markets

LCD TVs remain the most important source of revenue

Smartphones to continue driving growth despite the emergence of wearables

CE products to become a smaller part of the product mix in key channels

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Market Outlook

Asia Pacific dominates but developed markets still critical

Volume sales growth to peak in 2016, value sales remain flat

Mature categories remain important despite slow growth

Income is the main driver of electronic products sales

Computers and Peripherals

Changing computer use scenarios

Diverging replacement cycles in computers

Laptops holding their value against tablets

Tablet growth hampered by smartphones

Multi-computer ownership to peak in 2015-2016

Windows gaining at the expense of iOS

A growing global audience makes room for desktops

Desktops remain on top

Peripherals adversely affected by tablets and cloud computing

In-Car Entertainment

Divergent trends in the global automobile market

In-dash media players driving growth in emerging markets

Declining demand in developed markets

In-Home Consumer Electronics

LCD TVs remain crucial revenue generators

OLED TVs making inroads but LCD TVs to remain in the lead

Contextual computing to grow usage of smart TVs

Video players declining across the board

Multiscreen content diminishing the value of home audio

Diverging underlying dynamics behind slow growth

Portable Consumer Electronics

Smartphones remain the largest volume driver

Smartphones become the centre of the digital consumer

Smartphone growth driven by Asia Pacific

Windows gaining traction with highest growth

Wearable electronics need contextual computing to take off

Wearable electronics cannot take the place of core products

A niche market for analogue cameras remains despite falling sales

Interchangeable lens cameras slow overall declines

Portable players approaching niche product status

Retail Channel Distribution

Specialist retailers remain dominant

Asia Pacific remains the most important market for specialists

Growth prospects limited for CE in internet retailing

Internet retailing continues to diversify

Internet retailing becoming less dependent on computers

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Data parameters and report definitions (3)

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports