Consumer Electronics

The global consumer electronics market is projected to grow more than 23% over the forecast period driven by consumers upgrading, especially those in developing regions and middle-income households. Manufacturers are also driving innovation while…

In 2023, Apple Inc secured second position in global consumer electronics, with a 14% retail volume share. Despite sector challenges, it outperformed competitors, with strong hardware sales and intensified investments in its Services segment.…

Consumers have reduced their discretionary purchases, owing to economic uncertainties and high inflation. Early projections by manufacturers proved to be overly optimistic, as sales of consumer electronics have declined further.

Pent-up demand from emerging markets like Brazil, China and Indonesia is expected to push global sales to grow by 4% in 2024 despite consumers cutting down on purchases in 2022 and 2023.

Samsung remains the number one player in consumer electronics globally. However, it is seeing strong competition from both Apple and Chinese players like BBK and Xiaomi in smartphones. The company will look to a slew of mid-year launches in 2023 –…

Sales of consumer electronics were negatively impacted as consumers cut down on discretionary purchases as prices of electronics products escalated despite the economic uncertainties.

Following its path towards being a fully-fledged entertainment company, Sony Corp has been redirecting its efforts over the last years, focusing on premium products rather than fighting for shares. This made the company leave segments such as…

As sales in consumer appliances and electronics moderate, brands must differentiate by delivering on key trends in the highly consolidated industries. Sustainability and connectivity remain key areas of investment, and wellness has emerged as a key…

Sales of in-home consumer electronics in Latin America continued to fall in 2022, driven mainly by another big decline in Brazil. However, Mexico continued to see positive growth in 2022, and is expected to soon become the region’s biggest market.…

In the Voice of the Industry series, Euromonitor International connects with industry professionals to explore trends and innovations. This report focuses on the consumer electronics industry, drawing on a survey of 277 professionals working in the…

Global tech companies face a supply chain crisis and the only way for them to be competitive is to innovate and change their business model. This report sets out to examine the strategies employed by top players, as well as new players on how they…

This report surveyed industry experts on how they are trying to reinvent the business and shared their plans to move production away from China.

Sales of consumer electronics are projected to make a full recovery in 2022 as they exceed the pre-pandemic level. As the world moves into the new normal, restored consumer confidence in income stability, rising vaccination levels across markets, and…

Sales of consumer electronics are projected to turn positive in 2021 after consumers’ sentiment was badly affected by the pandemic. However, a full recovery is only expected in 2022 as sales exceed pre-pandemic levels.

Sales of portable consumer electronics went into decline in Asia Pacific in 2020 due to Coronavirus (COVID-19), but will quickly bounce back into positive growth in 2021, with further annual increases expected over the forecast period. Wireless…

Sales of consumer electronics are projected to undergo a V-shaped recovery, following a 5% decline in value terms in 2020. As consumers become accustomed to the new normal, sales are forecast to return to growth in 2021.

The coronavirus (COVID-19) pandemic has already had a wide-ranging impact on sales of consumer electronics and the industry’s forecast outlook. Some categories like computers and peripherals have benefited as consumers are working from home, leading…

Smartphones are expected to continue to dominate Middle East and Africa portable consumer electronics market as a growing population of young people continues to create demand. Smartphones are increasingly in demand across all countries in Middle…

Faced with high inflation, caused in large part by rising energy costs, manufacturers are trying to find ways to avoid increasing prices, as consumers are becoming increasingly cautious regarding their spending. This reports looks at how…

Xiaomi, TCL and Oppo are aggressively expanding into overseas markets and enjoy tremendous success. However, these brands tend to be popular with consumers due to their low prices. What can Chinese brands do to shed the negative perception of low…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

2020 was a volatile year for the consumer appliances industry. In March 2020, most companies were focused on cost cutting, not knowing that demand would increase exponentially in Q3 and Q4. Demand in 2021 is expected to remain robust, boosted by…

In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…