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Strategy Briefing
Consumer Finance Looking Ahead: Expanding Opportunities in Global Prepaid Cards
49 pages, Sep 2010
US$2,000Added to Cart
New Report Guarantee
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The prepaid category is one of the highest growing financial card categories in both card numbers and transaction volumes on a global level. The rapid rise of prepaid cards has demonstrated the prepaid concept’s adaptability and capacity to reach a wide array of consumer segments across numerous markets. Opportunities abound in this category for a wide range of industry participants.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry.
- New product development, forecasts and other themes.
- Unique graphics and illustrated case studies.
- Most recent brand and company news.
- New insight into the size and shape of the market.
Why buy this report
- Clear, concise powerpoint format makes it easy to digest.
- Leading industry opinion keeps you abreast of latest news and trends.
- Forward-looking outlook on a category, market or issue affecting the industry.
- Latest five year forecasts assess how the market is predicted to develop.
- Understand the competitive environment, the leading players and brands.
Delivery format
- PDF/PPT format.
- Downloadable from My Pages.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Objectives of Global Report
Key Findings
Global Overview
The Global Rise of Prepaid
2009 Prepaid Spend per Capita Levels Around the World
Evolving Consumer Habits Drive Growth in Prepaid Spend
Some Prepaid Card Types Truly Global, Others Still Local
Transportation and Merchant Gift See Widest Resonance
Prepaid Category Weathers Global Recession Unscathed
Value Growth Prospects Positive Across Regions
Opportunities
Some Prepaid Concepts Ripe for Expansion
Still Significant Progress Possible in Merchant Gift Cards
Merchant Gift Cards Winning Over Sceptics
German Retailers Embrace Prepaid Despite Cash Preference
Unbanked Represent Prepaid Growth Opportunity
Employee Benefits Sector Provides Room for Growth
Government Benefits Offer Enormous Opportunity for Plastic
Transportation Cards as a Launch Pad to Other Products
Urbanisation as a Future Driver for Prepaid
Case Study: Transportation Card Innovation in Turkey
Challenges
Micropayments as a Fickle Driver for Prepaid
Lack of Global Demand for Micropayment-Focused e-Purses
E-Purses See Much Higher Success in Asia Pacific
Regulatory Obstacles Limit Potential in Some Markets
Case Study: Obstacles to Prepaid Social Cards in Hungary
The Pitfalls of Niche Prepaid Card Types
Varying Consumer Attitudes Toward Gifting
Infrastructure and Capacity Constraints
Prepaid Innovation
Successful New Prepaid Card Product Developments
Integrating Internet and Mobile Applications into Prepaid
Co-Branded Prepaid Programmes Win Over Consumers
Technology as a Driver of Renewed Growth in Travel Cards
Targeting Innovation To Fit Market Conditions
Competitive Landscape
Diverse Range of Prepaid Market Participants
Major Networks Expand Through Strategic Alliances
Emerging Prepaid Players Keep Competitive Pressure High
Conclusions and Recommendations
Which Prepaid Categories Best Placed for Growth?
Most Significant Prepaid Spend Jumps in Developed Markets
Recommendations
Definitions of Report
Definitions (1)
Definitions (2)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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