The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2018
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Ahmedabad is one of the only cities where the traditional cuisine has a sweet flavour. While traditional Gujarati thalis continue to be the most sought after food, there has been a transition towards other regional and international cuisines. This is due to the increasing floating and working population in the city, which has become more experimental with food choices. In addition, the city has also witnessed an increasing number of restaurants offering meat dishes.
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The growing working population and cosmopolitan crowd in the city caused restaurants to witness an augmented inflow of customers visiting their outlets.With the baby boomer generation becoming more experimental, eating out is no longer a weekend affair. However, the majority of consumers continue to show a high preference for local flavours due to the uniqueness of Gujarati food.
Restaurants have diverted resources towards enhancing the ambience and dining experience by introducing unique theme-based restaurants. Given the lack of recreational activities in the city, indulging in food and unique dining experiences has picked up in recent years. The city offers a gamut of experiences, ranging from revolving and mobile restaurants to jungle- and Mediterranean-themed establishments.
Restaurants in the city continue to focus and offer only vegetarian and Jain food.This is because the majority of the population are staunch vegetarians, and averse to eating in restaurants that also serve meat. Restaurants serving vegetarian food are spread all across the city. However, restaurants serving meat are located in small pockets, as demand remains niche. In addition, such restaurants have a separate kitchen for preparing meat dishes.
The city witnessed the inflow of nutritional and fit meal providers with more people becoming health-conscious. In addition, these companies provided a convenient option for the young working population demanding home-cooked food. In addition, Ahmedabad also witnessed the increasing prominence of food trucks,diversifying their menu by offering international cuisines.
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