Consumer Foodservice in Guangzhou

March 2018

Guangzhou is famous for its “Chow Cha” culture, leading to popularity of chained full-service restaurants offering tea and dim sum. Moreover, Chaoshan and Hong Kong cuisine prevails in Guangzhou due to geographic proximity, and prominent cross-border trades bring foreign restaurants, especially the African ones show presence in the city. Food, drinks and dessert with health benefits are highly popular, leading to the high penetration of Cantonese-style dessert fast food and street stalls served

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Local citizens enjoy having“Chow Cha” in chained Cantonese cuisine restaurants

Local people have formed the habit of having Chow Cha, which involves tea and dim sum for breakfast. Chained Cantonese cuisine restaurants are popular choice for Chow Cha with its high penetration and standardized services.

Cuisines from other cities and countries post impact on local food service

With geographic proximity, there are quite a few migrants from Chaozhou and Shantou, as well as Hong Kong investors in Guangzhou, which leads Chaoshan and Hong Kong cuisine play important roles in foodservice in Guangzhou. Moreover, African traders attracted by prominent cross-border trades encourage the presence of African restaurants in Guangzhou.

Dishes and dessert with health benefits gain popularity

Local citizens opt for dishes and soup with high nutritive value and health benefits. Healthy dessert are also served to meet diners’ pursuit of healthy diet.

Suffered from humid and hot climate, Guangzhou people show preference on Cantonese-style dessert and Asian speciality

Humid and hot weather in Guangzhou lead wide presence of Cantonese-style dessert fast food and street stalls served Asian speciality drinks which help consumers to dispel the heat.

Introduction
Guangzhou: important foreign trading port in South China
Consumer Profile: health-oriented, multi-cultural and flavour-driven
A Typical Outlet
Key findings
“Chow Cha” culture in Guangzhou
Chained Cantonese cuisine restaurants are valued by local citizens
Chaoshan and Hong Kong cuisine play important roles
A frican restaurants show presence to serve immigrants in Guangzhou
Dishes with health benefits are popular in Guangzhou
Healthy Cantonese dessert are served by full-service restaurants
Cantonese-style dessert fast food prevails in Guangzhou
Beverage street stalls show high penetration
Guangzhou Restaurant Group Co L td
Guannghzou  Dian Dou De Catering  Co Ltd
Bingsheng Restaurant Group
Key Takeaways
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