The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Guangzhou is famous for its “Chow Cha” culture, leading to popularity of chained full-service restaurants offering tea and dim sum. Moreover, Chaoshan and Hong Kong cuisine prevails in Guangzhou due to geographic proximity, and prominent cross-border trades bring foreign restaurants, especially the African ones show presence in the city. Food, drinks and dessert with health benefits are highly popular, leading to the high penetration of Cantonese-style dessert fast food and street stalls served
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Local people have formed the habit of having Chow Cha, which involves tea and dim sum for breakfast. Chained Cantonese cuisine restaurants are popular choice for Chow Cha with its high penetration and standardized services.
With geographic proximity, there are quite a few migrants from Chaozhou and Shantou, as well as Hong Kong investors in Guangzhou, which leads Chaoshan and Hong Kong cuisine play important roles in foodservice in Guangzhou. Moreover, African traders attracted by prominent cross-border trades encourage the presence of African restaurants in Guangzhou.
Local citizens opt for dishes and soup with high nutritive value and health benefits. Healthy dessert are also served to meet diners’ pursuit of healthy diet.
Humid and hot weather in Guangzhou lead wide presence of Cantonese-style dessert fast food and street stalls served Asian speciality drinks which help consumers to dispel the heat.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.