The city of Hyderabad, located in the south of the country, is known for its rich cultural heritage, due to the long standing presence of Nizams in the city during the pre-independence era. Though a metropolitan city, Hyderabad is still smaller in area compared to other major cities, which resulted in the city being densely populated with various food outlets. One of the most sought after food item of the city continues to be biryani, with the city offering multiple variants of the dish.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Hyderabad is known for its food across the country, due to its royal history and general love for food. One of the most successful strategies for restaurants in the city is to have more than one type of foodservice channel under the same roof; for example, a full-service restaurant with a café or a bakery is a common sight in the city. This strategy has been successful, as it allows players to reach out to a more varied consumer base, covering all age groups.
Hyderabad’s culture is strongly influenced by Nizams. In terms of religious demography, Muslims are the second largest population in the city after Hindus. As a result of this, the impact of Ramzan and Eid is visible across the city, and restaurants serve food such as haleem, harees, basbousa and baklava to attract higher footfall during the festivities. Due to the success of this strategy, restaurants have now started serving these special meals all year round.
International brands, such as Domino’s, McDonald’s and KFC, are present in the city;however, these are nowhere close to the popularity of home grown restaurants such as Paradise, Shah Ghosth and Sarvi. This disparity is driven by consumer preferences in terms of cuisine, pricing and the closer proximity of the home grown restaurants compared with international chained outlets.
Bars/pubs are often frequented in the city; however, the clientele is from the two extremes in terms of socio-economic background. Alcohol consumption is quite a common social activity amongst the affluent and lower economic strata of the society.The lower classes drink almost every day – mostly affordable whiskies. Consumption of whiskies is common amongst the affluent as well, along with beer.