The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreDec 2018
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Lucknow is one of the most populous cities in India, and is renowned globally for its traditional cuisine. The city thus sees high footfall in traditional eateries, from local residents as well as domestic and international tourists. The concept of international cuisine is evolving in the city, with a growing number of international food chains, such as McDonald’s and KFC operating. Local restaurants have expanded their menus to serve international dishes.
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Lucknow’s strong culture and tradition are reflected in the city’s eating habits, which are characterised by well-known food items such as biryanis, tundey and galouti kebabs, and breads like nahari-kulchas. The city also offers delicacies for the vegetarian population, such as chaat, malai makkhan and veg kebab parantha, which bear the hallmarks of Awadh cuisine.
People are increasingly eating outside the home, and are also experimenting with food. As a result, they have developed a taste for Western food items, resulting in an increase in fast food restaurants, such as KFC, McDonald’s and Subway.
These restaurants are gaining popularity because they not only serve as popular spots for socialising, but also offer an alternative to the traditional Lucknow diet.
As people are increasingly eating outside the home, restaurants are seeking to improve the ambience of their outlets in order to achieve greater footfall. The city has seen a rise in rooftop restaurants, such as Falaknuma Rooftop Restaurant and The Urban Terrace, which not only provide traditional cuisine, but also an attractive ambience.
The launch of online food delivery services, such as Zomato, Uber Eats and Swiggy, in 2018 has increased food sales. Well-established, such as Tunday Kababi and Idrees Biryani, are partnering with these companies to cater to customers in all parts of the city. Local food aggregators, such as Onlinekaka, operate a similar business model.
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