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Strategy Briefing

Consumer Foodservice in the Gulf Cooperation Council: Is the Sky the Limit?

49 pages, Mar 2014

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Relatively small in terms of population, the six states of the Gulf Cooperation Council nevertheless can be counted among the most promising markets for foodservice operators anywhere in the world. Combining high incomes, a young population and uniquely strong demand for dining out options, the Gulf States belong on any operator’s radar. As this new report from Euromonitor International reveals, the region offers potential growth for literally anyone with the right concept.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

A region too big to be ignored

The states of the Gulf Cooperation Council (GCC) have become, in aggregate, significant regional economic players, with a combined 2012 GDP of over US$1.5 trillion, more than Australia, Spain or Turkey.

The place to be for chains

The presence of chained restaurant operators as a percentage of overall sales is already very high, on a par with Japan and surpassing the UK, and far ahead of emerging markets such as Mexico or Brazil.

Centres of wealth

While cities such as Abu Dhabi or Dubai may lag megacities such as Tokyo or New York City in absolute numbers of high net worth households, in percentage terms they rank very high indeed.

A young, family-centric region

Though differences exist across the region, on the whole the GCC is a region with a significant population of young people and families, with a significant impact on the development of the foodservice industry.

Localisation vital

Effective localisation is important in every region, yet it is essential in the GCC, where local norms place clear barriers on what can and cannot be served, above all in conservative Saudi Arabia.

Highly interconnected business environment creates opportunity

Largest franchise operators in the GCC combine interests in retail, food processing, logistics, real estate, chemicals and other industries. Offers the potential for powerful synergies in terms of sourcing, distribution and expansion.

Value expansion to roll on

Foodservice spending growth in constant terms in the GCC is nevertheless expected to remain strong over 2012-2017.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Regional Overview

A fast-growing region

An “emerging developed” dining-out market

A golden opportunity for chained operators

Regional overview

High, though varied, average spend across the region

Several of the wealthiest cities in the world found in the GCC

Do the old metrics still apply?

A significant addressable market for foodservice operators

The remarkable importance of retail, hotel foodservice

A region of families…

…and young people…

…and immigrants

Qatar population statistics a microcosm for the region

Tourism an important component, for some

Internet usage among the highest in the world, virtually overnight

Health and wellness concerns still limited, yet tide could turn fast

Tracking the median GCC consumer

Category Highlights

Growth surge continues as investment pours in

United Arab Emirates sets the pace

Full-service restaurants lead as cafés enjoy surging growth

Marked difference between region’s two largest markets

A tale of two markets

The local and the social to lead the way for chains going forward

Soft drinks take centre stage in largely alcohol-free Gulf

Juice an important component of on-trade soft drinks demand

Alcoholic beverages limited outside United Arab Emirates, Bahrain

Protein preferences reveal potential areas of interest

Finding the right experience, anywhere in the world

Competitive Landscape

A region open to all: With the right partner

FDI and ease of doing business needed for large-scale retailers

Franchising is the main route to doing business in MENA

Key franchise operators span multiple industries

Americana Group leverages vertical integration, regional scale

MH Alshaya Co. builds the complete lifestyle experience

Saudi players continue to branch out

Four more players to watch

Global brands lead way in Saudi Arabia and United Arab Emirates

Key local brands in Saudi Arabia and the United Arab Emirates

Waiting for the first truly global franchisee

Looking Ahead

Value expansion to roll on as outlet growth continues to slow

Wave of migration passes as regional population growth eases

Five trends to watch

Why buy this report?

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Megatrends

Strategy Briefing

Consumer Foodservice in the Gulf Cooperation Council: Is the Sky the Limit?

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

A region too big to be ignored

The place to be for chains

Centres of wealth

A young, family-centric region

Localisation vital

Highly interconnected business environment creates opportunity

Value expansion to roll on

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

A fast-growing region

An “emerging developed” dining-out market

A golden opportunity for chained operators

Regional overview

High, though varied, average spend across the region

Several of the wealthiest cities in the world found in the GCC

Do the old metrics still apply?

A significant addressable market for foodservice operators

The remarkable importance of retail, hotel foodservice

A region of families…

…and young people…

…and immigrants

Qatar population statistics a microcosm for the region

Tourism an important component, for some

Internet usage among the highest in the world, virtually overnight

Health and wellness concerns still limited, yet tide could turn fast

Tracking the median GCC consumer

Category Highlights

Growth surge continues as investment pours in

United Arab Emirates sets the pace

Full-service restaurants lead as cafés enjoy surging growth

Marked difference between region’s two largest markets

A tale of two markets

The local and the social to lead the way for chains going forward

Soft drinks take centre stage in largely alcohol-free Gulf

Juice an important component of on-trade soft drinks demand

Alcoholic beverages limited outside United Arab Emirates, Bahrain

Protein preferences reveal potential areas of interest

Finding the right experience, anywhere in the world

Competitive Landscape

A region open to all: With the right partner

FDI and ease of doing business needed for large-scale retailers

Franchising is the main route to doing business in MENA

Key franchise operators span multiple industries

Americana Group leverages vertical integration, regional scale

MH Alshaya Co. builds the complete lifestyle experience

Saudi players continue to branch out

Four more players to watch

Global brands lead way in Saudi Arabia and United Arab Emirates

Key local brands in Saudi Arabia and the United Arab Emirates

Waiting for the first truly global franchisee

Looking Ahead

Value expansion to roll on as outlet growth continues to slow

Wave of migration passes as regional population growth eases

Five trends to watch

Why buy this report?

Want to find out more about this report?

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