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Embracing over 3,000 years of history, Xi’an is reputed for its significance as the ancient capital city for 13 dynasties. The connection with western regions and countries during the long history brought into wide residency of the Huis, largely influencing consumer foodservice with Halal food culture in Xi’an. The popularity of snacks street as well as local residents’ preference to local tastes also encourage the dominant position of traditional Shaanxi cuisine in the city.
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Wide residency of the Huis has fostered a widely known Halal food culture in Xi’an. Halal food plays an extremely important role in consumer foodservice industry in the city. Moreover, the popularity of Halal food also improve the acceptance to cuisine from Lanzhou and Xinjiang among local residents.
The regulation during Han Dynasty in ancient China cultivated the culture of snack streets in the city. Nevertheless, modern and updated marketing activities were widely adopted by local restaurants and kiosks to promote traditional local snacks.
Full-service restaurants serving Shaanxi cuisine show high penetration in Xi’an due to the strong preference to tradition and culture heritage. Traditional local snacks with long history are never out of date with extensive popularity among both local Xi’anese and tourists coming to the city.
Independent Asian fast food restaurants serving traditional noodles well satisfy local residents for daily meal.With a strong atmosphere of drinking, long operation hours enable independent fast food restaurants to become the best place for Xi’anese to spend their night life.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.