Consumer Foodservice New Product Development: Maximising Traffic and Broadening Appeal

Introduction

Scope

Key findings: 2010 trends focus on consumer appeal

Technology

In-store and out-of-store technology improvements

Growing mobile phone usage creates new opportunities

Mobile capabilities add convenience to delivery and carryout orders

Branded mobile phone apps

E-commerce still a major source of potential revenue

Enhanced online ordering sites drive traffic and consumer loyalty

Social media marketing: the future of foodservice branding?

Facebook and YouTube lead social media strategies

Improved service through ordering kiosks and PoS technology

Improving the dining-in experience through in-store technology

Key takeaways: Technology opportunities

Upgrading the Experience

A better experience through menu innovation and outlet design

New products incorporate bolder flavours, premium ingredients

Decadent, indulgent items promote the idea of dining as a luxury

Better ingredients as branding tools

Chipotle Mexican Grill: A brand built on “better” ingredients

Outlets represent the brand

Key takeaways: Experience-based opportunities

Snacks, Desserts and Beverages

Operators are driving sales, boosting margins through snacks

Snacks and beverages increase traffic across a range of dayparts

Higher margin items improve profitability

Lower prices appeal to a broader potential consumer base

Dessert kiosks drive traffic, brand awareness, high-margin sales

Ultimately, snacks, desserts and beverages are about traffic…

…And maximising transactions through competitive pricing

Key takeaways: Snack, dessert and beverage opportunities

Health and Wellness

The health and wellness trend continues in 2010

Worldwide interest in health and wellness steadily increasing

Menu innovation focused on healthier alternatives of core items

Interest growing for food intolerance products

Menus serving special diets widen restaurant appeal

Restaurants improve nutrition profiles with fortified products

Poultry gaining worldwide popularity

Key takeaways: Health and wellness opportunities

Flavour Trends

Bold, exotic flavours dominate 2010 trends

International flavours incorporated into burgers, wraps and pizzas

Indulgent sizes or ingredients also a strong theme

Future Prospects

Technology, health and wellness poised for long-term impact

What’s next for consumer foodservice?

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