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Strategy Briefing

Consumer Foodservice New Product Development: Maximising Traffic and Broadening Appeal

49 pages, Nov 2011

US$2,000

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

In 2010, new product innovation in consumer foodservice centred around broadening consumer appeal and driving traffic across all dayparts. These two goals were pursued through improvements in both in-store and out-of-store technology; upgrades to the consumer dining experience through outlet redesign and improved menus; improved profitability and traffic flow through high-margin snacks, desserts and beverages; new health and wellness-based brand positioning and bold, international flavours.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

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Introduction

Scope

Key findings: 2010 trends focus on consumer appeal

Technology

In-store and out-of-store technology improvements

Growing mobile phone usage creates new opportunities

Mobile capabilities add convenience to delivery and carryout orders

Branded mobile phone apps

E-commerce still a major source of potential revenue

Enhanced online ordering sites drive traffic and consumer loyalty

Social media marketing: the future of foodservice branding?

Facebook and YouTube lead social media strategies

Improved service through ordering kiosks and PoS technology

Improving the dining-in experience through in-store technology

Key takeaways: Technology opportunities

Upgrading the Experience

A better experience through menu innovation and outlet design

New products incorporate bolder flavours, premium ingredients

Decadent, indulgent items promote the idea of dining as a luxury

Better ingredients as branding tools

Chipotle Mexican Grill: A brand built on “better” ingredients

Outlets represent the brand

Key takeaways: Experience-based opportunities

Snacks, Desserts and Beverages

Operators are driving sales, boosting margins through snacks

Snacks and beverages increase traffic across a range of dayparts

Higher margin items improve profitability

Lower prices appeal to a broader potential consumer base

Dessert kiosks drive traffic, brand awareness, high-margin sales

Ultimately, snacks, desserts and beverages are about traffic…

…And maximising transactions through competitive pricing

Key takeaways: Snack, dessert and beverage opportunities

Health and Wellness

The health and wellness trend continues in 2010

Worldwide interest in health and wellness steadily increasing

Menu innovation focused on healthier alternatives of core items

Interest growing for food intolerance products

Menus serving special diets widen restaurant appeal

Restaurants improve nutrition profiles with fortified products

Poultry gaining worldwide popularity

Key takeaways: Health and wellness opportunities

Flavour Trends

Bold, exotic flavours dominate 2010 trends

International flavours incorporated into burgers, wraps and pizzas

Indulgent sizes or ingredients also a strong theme

Future Prospects

Technology, health and wellness poised for long-term impact

What’s next for consumer foodservice?

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Consumer Foodservice New Product Development: Maximising Traffic and Broadening Appeal

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings: 2010 trends focus on consumer appeal

Technology

In-store and out-of-store technology improvements

Growing mobile phone usage creates new opportunities

Mobile capabilities add convenience to delivery and carryout orders

Branded mobile phone apps

E-commerce still a major source of potential revenue

Enhanced online ordering sites drive traffic and consumer loyalty

Social media marketing: the future of foodservice branding?

Facebook and YouTube lead social media strategies

Improved service through ordering kiosks and PoS technology

Improving the dining-in experience through in-store technology

Key takeaways: Technology opportunities

Upgrading the Experience

A better experience through menu innovation and outlet design

New products incorporate bolder flavours, premium ingredients

Decadent, indulgent items promote the idea of dining as a luxury

Better ingredients as branding tools

Chipotle Mexican Grill: A brand built on “better” ingredients

Outlets represent the brand

Key takeaways: Experience-based opportunities

Snacks, Desserts and Beverages

Operators are driving sales, boosting margins through snacks

Snacks and beverages increase traffic across a range of dayparts

Higher margin items improve profitability

Lower prices appeal to a broader potential consumer base

Dessert kiosks drive traffic, brand awareness, high-margin sales

Ultimately, snacks, desserts and beverages are about traffic…

…And maximising transactions through competitive pricing

Key takeaways: Snack, dessert and beverage opportunities

Health and Wellness

The health and wellness trend continues in 2010

Worldwide interest in health and wellness steadily increasing

Menu innovation focused on healthier alternatives of core items

Interest growing for food intolerance products

Menus serving special diets widen restaurant appeal

Restaurants improve nutrition profiles with fortified products

Poultry gaining worldwide popularity

Key takeaways: Health and wellness opportunities

Flavour Trends

Bold, exotic flavours dominate 2010 trends

International flavours incorporated into burgers, wraps and pizzas

Indulgent sizes or ingredients also a strong theme

Future Prospects

Technology, health and wellness poised for long-term impact

What’s next for consumer foodservice?

Why buy this report?

Want to find out more about this report?

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