Consumer Health in Belarus

ANALYSIS

Executive Summary

Consumer health benefits from the trends towards economising and self-care and the active development of pharmacies
Consumer trends and state regulation lead to stable value growth
Price-based competition persists
Government limits the development of sales channels for OTC and vitamin and dietary supplements
Growth expected due to consumer preferences, the economising trend, the spread of maladies and state control

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Belarus

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Consumer Health in Belarus

ANALYSIS

Executive Summary

Consumer health benefits from the trends towards economising and self-care and the active development of pharmacies
Consumer trends and state regulation lead to stable value growth
Price-based competition persists
Government limits the development of sales channels for OTC and vitamin and dietary supplements
Growth expected due to consumer preferences, the economising trend, the spread of maladies and state control

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Belarus

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Analgesics in Belarus

ANALYSIS

Headlines

Prospects

Topical analgesics/anaesthetic and ibuprofen lead value growth
Pharmacists’ advice and the conservatism of consumers key aspects in analgesics
The economising trend boosts sales of inexpensive domestic generics

Competitive Landscape

Domestic companies continue to lead with a strong presence in all analgesics categories
Competition continues to be based on price and product availability
Saturation remains due to the large number of domestic products

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Contex

Analgesics Retail Sales by Region
Analgesics in Belarus

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Cough, Cold and Allergy (Hay Fever) Remedies in Belarus

ANALYSIS

Headlines

Prospects

The spread of colds and allergies drives dynamic retail value growth
Busy lifestyles stimulate interest in drugs which offer rapid relief
Self-medication stimulates sales

Competitive Landscape

Lekpharm retains its lead
Inexpensive domestic products perform well
Advertising continues to stimulate sales of cough, cold and allergy (hay fever) remedies

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Contex

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Belarus

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Dermatologicals in Belarus

ANALYSIS

Headlines

Prospects

Strong interest in personal appearance
Self-medication and advertising continue to stimulate sales
Increasing obesity continues to positively affect dermatologicals

Competitive Landscape

Foreign players retain their leading positions
Price sensitivity continues to stimulate interest in domestic products
Competition with cosmetic skin care a potential threat

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Contex

Dermatologicals Retail Sales by Region
Dermatologicals in Belarus

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Dietary Supplements in Belarus

ANALYSIS

Headlines

Prospects

The economising trend continues to negatively affect dietary supplements
Low consumer awareness prevents growth
Strict regulations and lack of promotion limit growth

Competitive Landscape

Foreign players retain their leading positions
Direct sellers records strong value growth
Herbal dietary supplements face greater competition from non-herbal/traditional variants

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Distribution

Table 1 Channel Distribution

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in Belarus

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Digestive Remedies in Belarus

ANALYSIS

Headlines

Prospects

Increasing digestion problems encourage retail value growth
The popularity of on-the-go fast food stimulates volume sales of digestive remedies
Growing interest in healthy lifestyles and healthier food consumption limits the potential of digestive remedies

Competitive Landscape

The major competitors retain their value shares
Low unit prices encourage growing values sales of domestically manufactured products
Internet and social media advertising stimulate retail value sales

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Contex

Digestive Remedies Retail Sales by Region
Digestive Remedies in Belarus

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Herbal/Traditional Products in Belarus

ANALYSIS

Headlines

Prospects

Stable value growth stimulated by positive consumer perception and wide product variety
Growing interest in natural remedies
State control over herbal/traditional products limits value growth

Competitive Landscape

Foreign competitors retain their leading positions
Busy lifestyles increase competition between herbal/traditional and standard products
The economising trend and price sensitivity support sales of inexpensive domestic products

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Contex

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Belarus

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Paediatric Consumer Health in Belarus

ANALYSIS

Headlines

Prospects

Stable value growth stimulated by the increasing population of children
Physicians stimulate value sales of paediatric consumer health
State paediatric drug subsidies hampers value growth

Competitive Landscape

Limited number of competitors allows leaders to retain their value shares
Limited product variety leads to competition with non-paediatric products
The perception of imported products as safer and more effective persists

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

CONTEXT

International Contex

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Belarus

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Sports Nutrition in Belarus

ANALYSIS

Headlines

Prospects

The stable exchange rate and growing consumer awareness stimulate value growth
Healthy lifestyles and social media advertising continue to support value sales
The growing presence of sports nutrition in modern retail encourages sales

Competitive Landscape

Foreign sports nutrition brands retain their lead in Belarus
Price competition continues
Value share of sports protein products continues to decline

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Contex

Sports Nutrition Retail Sales by Region
Sports Nutrition in Belarus

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Vitamins in Belarus

ANALYSIS

Headlines

Prospects

Low disposable incomes limit value growth
Multivitamins retain their popularity due to their positioning and consumer awareness
Occasional consumption of vitamins on the rise

Competitive Landscape

Major competitors retain their value shares
Price sensitivity continues to limit sales of vitamins
Low activity levels of players due to strict regulation of vitamins

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Distribution

Table 2 Channel Distribution

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Contex

Vitamins Retail Sales by Region
Vitamins in Belarus

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Weight Management and Wellbeing in Belarus

ANALYSIS

Headlines

Prospects

Self-awareness and beauty trends stimulate value sales
The growing number of overweight Belarusians stimulates interest in weight management and wellbeing
Health awareness and busy lifestyles support value sales

Competitive Landscape

Leading foreign companies retain their strong presence
Growing product variety and availability support value growth
Growing competition from sports nutrition products limits further growth

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Contex

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Belarus
Table 3 Retail Sales in Region Countries

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Wound Care in Belarus

ANALYSIS

Headlines

Prospects

Wound care records below-inflation retail value growth
Wound care targeting specific consumer groups records strong value sales
The economising trend negatively affects sales of first aid kits

Competitive Landscape

Foreign players record strong value growth
Price sensitivity leads to weak consumer loyalty
The presence of wound care in modern retail stimulates sales

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Contex

Wound Care Retail Sales by Region
Wound Care in Belarus

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Cough, Cold and Allergy (Hay Fever) Remedies in Belarus

ANALYSIS

Headlines

Prospects

The spread of colds and allergies drives dynamic retail value growth
Busy lifestyles stimulate interest in drugs which offer rapid relief
Self-medication stimulates sales

Competitive Landscape

Lekpharm retains its lead
Inexpensive domestic products perform well
Advertising continues to stimulate sales of cough, cold and allergy (hay fever) remedies

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Belarus

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Dermatologicals in Belarus

ANALYSIS

Headlines

Prospects

Strong interest in personal appearance
Self-medication and advertising continue to stimulate sales
Increasing obesity continues to positively affect dermatologicals

Competitive Landscape

Foreign players retain their leading positions
Price sensitivity continues to stimulate interest in domestic products
Competition with cosmetic skin care a potential threat

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Belarus

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Dietary Supplements in Belarus

ANALYSIS

Headlines

Prospects

The economising trend continues to negatively affect dietary supplements
Low consumer awareness prevents growth
Strict regulations and lack of promotion limit growth

Competitive Landscape

Foreign players retain their leading positions
Direct sellers records strong value growth
Herbal dietary supplements face greater competition from non-herbal/traditional variants

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Belarus

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Digestive Remedies in Belarus

ANALYSIS

Headlines

Prospects

Increasing digestion problems encourage retail value growth
The popularity of on-the-go fast food stimulates volume sales of digestive remedies
Growing interest in healthy lifestyles and healthier food consumption limits the potential of digestive remedies

Competitive Landscape

The major competitors retain their value shares
Low unit prices encourage growing values sales of domestically manufactured products
Internet and social media advertising stimulate retail value sales

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Belarus

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Paediatric Consumer Health in Belarus

ANALYSIS

Headlines

Prospects

Stable value growth stimulated by the increasing population of children
Physicians stimulate value sales of paediatric consumer health
State paediatric drug subsidies hampers value growth

Competitive Landscape

Limited number of competitors allows leaders to retain their value shares
Limited product variety leads to competition with non-paediatric products
The perception of imported products as safer and more effective persists

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Belarus

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Sports Nutrition in Belarus

ANALYSIS

Headlines

Prospects

The stable exchange rate and growing consumer awareness stimulate value growth
Healthy lifestyles and social media advertising continue to support value sales
The growing presence of sports nutrition in modern retail encourages sales

Competitive Landscape

Foreign sports nutrition brands retain their lead in Belarus
Price competition continues
Value share of sports protein products continues to decline

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Belarus

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Vitamins in Belarus

ANALYSIS

Headlines

Prospects

Low disposable incomes limit value growth
Multivitamins retain their popularity due to their positioning and consumer awareness
Occasional consumption of vitamins on the rise

Competitive Landscape

Major competitors retain their value shares
Price sensitivity continues to limit sales of vitamins
Low activity levels of players due to strict regulation of vitamins

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Belarus

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Weight Management and Wellbeing in Belarus

ANALYSIS

Headlines

Prospects

Self-awareness and beauty trends stimulate value sales
The growing number of overweight Belarusians stimulates interest in weight management and wellbeing
Health awareness and busy lifestyles support value sales

Competitive Landscape

Leading foreign companies retain their strong presence
Growing product variety and availability support value growth
Growing competition from sports nutrition products limits further growth

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Belarus

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Wound Care in Belarus

ANALYSIS

Headlines

Prospects

Wound care records below-inflation retail value growth
Wound care targeting specific consumer groups records strong value sales
The economising trend negatively affects sales of first aid kits

Competitive Landscape

Foreign players record strong value growth
Price sensitivity leads to weak consumer loyalty
The presence of wound care in modern retail stimulates sales

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Belarus

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Herbal/Traditional Products in Belarus

ANALYSIS

Headlines

Prospects

Stable value growth stimulated by positive consumer perception and wide product variety
Growing interest in natural remedies
State control over herbal/traditional products limits value growth

Competitive Landscape

Foreign competitors retain their leading positions
Busy lifestyles increase competition between herbal/traditional and standard products
The economising trend and price sensitivity support sales of inexpensive domestic products

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Belarus

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

Analgesics in Belarus

ANALYSIS

Headlines

Prospects

Topical analgesics/anaesthetic and ibuprofen lead value growth
Pharmacists’ advice and the conservatism of consumers key aspects in analgesics
The economising trend boosts sales of inexpensive domestic generics

Competitive Landscape

Domestic companies continue to lead with a strong presence in all analgesics categories
Competition continues to be based on price and product availability
Saturation remains due to the large number of domestic products

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Belarus

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Belarus vs Other Geographies
Households with a Disposable Income Over USD25,000 - Belarus

---