Consumer health in Belarus continued to record strong single-digit value growth in 2019, driven by the most dynamic categories, such as sports nutrition. Growing consumer-awareness, increasing gym membership and the healthy lifestyle trend resulted in strong growth for this category.
The government continues to regulate healthcare in Belarus. It stimulates innovation and attempts to increase the share of domestically manufactured affordable drugs.
The Belarusian consumer health market remains highly regulated by the government. In order to increase transparency and encourage a wider assortment of products through a greater presence of foreign brands, the government is making attempts to simplify the registration of drugs in Belarus.
In 2019, chemists/pharmacies remained the major distribution channel for consumer health. The government continues to prohibit sales of OTC drugs and vitamins through the internet and other retail channels.
Consumer health is likely to post moderate current value growth over the forecast period, but the rate will be less than that recorded over the review period albeit generally remain above inflation. With the state continuing to promote the substitution of import drugs in Belarus, a large number of locally made generics will continue to appear every year.
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This industry report originates from Passport, our Consumer Health market research database.