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Country Report

Consumer Health in

Consumer Health in Belarus

72 pages, Oct 2017

US$2,650

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Executive Summary

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Trend towards self-treatment in line with rising health and wellness awareness

The majority of Belarusians continue to struggle financially, spending long hours at work and consuming a high fat and low fibre traditional diet, which has led to an increase in chronic diseases. However, a growing number of people are attending gyms and sport clubs.

Increased regulation and shrinking consumer health market

According to government statistics, OTC drugs account for nearly 60% of registered medicines in Belarus. The pharmaceutical industry remains highly regulated (especially with regard to price) and a young and developing area, with the government prohibiting the selling of any illegal health products.

Belarusian consumers still concerned about quality of local remedies

A major concern of consumers in Belarus is the quality of local medicines, with some still preferring more expensive imported drugs from neighbouring countries. The reason for this behaviour is the withdrawal of defective local drugs from the market and disappearance of well-known brands.

Competition expected to increase

Most local drugs are produced from imported ingredients, with it being challenging to find the right balance between locally produced and imported products. The government stated that the value share of local medicine reached 51% in 2016.

Government limits development of OTC and VDS distribution channels

Medicines in Belarus (including VDS and weight management) are allowed to be sold only via chemists/pharmacies and parapharmacies/drugstores, while sports nutrition products can be sold in specialised stores and supermarkets. Online sales of any medicine, VDS or sports nutrition product are also strictly prohibited, with the government having no plans to loosen regulations in this area in the near future.

EAEU promises increased competition, rising local generics and exports sales

As an essential industry, pharmaceuticals will remain under strict local government control. However, exports of Belarusian products are growing, with the government setting the goal of increasing exports to 40% of total pharmaceutical production and raising the value share of local products in the market to 55% by 2020.

OTC registration and classification

The government continues to strongly regulate the pharmaceutical industry in Belarus in order to provide affordable, safe and effective medicine. The main legislative acts that regulate overall pharmaceuticals in Belarus remain the Law of the Republic of Belarus on medicines number161-3, dated 20 July 2006 and the Law of Belarus number 203-3, enacted in 2015.

Vitamins and dietary supplements registration and classification

Like any other medicine, dietary supplements are subject to government regulation and registration. Such products are regulated by the same law mentioned in the previous section regarding registration, packaging, labelling and advertisement.

Self-medication/self-care and preventive medicine

Self-medication remains popular in Belarus, with consumers consulting with pharmacists about minor symptoms and seeking advice about proper medication. Consumers tend to prefer to treat minor illnesses without seeing a doctor and to self-medicate, avoiding spending a lot of time waiting in lines in public clinics.

Switches

Ministry of Health decree number 55 of 5 June 2012 specifies a list of all OTC medications which must be complied with by pharmacies. So far, there have been no additions to the decree, with no OTC to Rx switches or vice-versa occurring in 2012-17.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Belarus for free:

The Consumer Health in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Belarus?
What are the major brands in Belarus?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Belarus

EXECUTIVE SUMMARY

Trend towards self-treatment in line with rising health and wellness awareness

Increased regulation and shrinking consumer health market

Belarusian consumers still concerned about quality of local remedies

Competition expected to increase

Government limits development of OTC and VDS distribution channels

EAEU promises increased competition, rising local generics and exports sales

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Analgesics in Belarus

HEADLINES

PROSPECTS

Lifestyle trends fuelling growth

Analgesics see price growth

Increasing share of local products

COMPETITIVE LANDSCAPE

Domination of state companies and homogeneous development of analgesics

Withdrawal of Cardio Magnil an opportunity for generics?

EAEU challenge

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Belarus

HEADLINES

PROSPECTS

Slow and steady growth, increasing share of local products

Advertising bears fruit while prices continue to increase

Increasing competition

COMPETITIVE LANDSCAPE

Increasing number of registered drugs

Local companies continue to lead sales

Advertising continues to play key role

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Belarus

HEADLINES

PROSPECTS

Rising interest in personal appearance boosts sales

Self-medication and advertising stimulate growth

Growing competition within cosmetic skin care

COMPETITIVE LANDSCAPE

Limited competition in some categories, generics continue to dominate

Domestic products’ share growth

Foreign competitors gaining sales share

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2012-2017
Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Belarus

HEADLINES

PROSPECTS

Slower growth due to economic downturn

Wide positioning stimulates sales of local and Russian products

Non-herbal/traditional supplements gaining share from herbal/traditional products

COMPETITIVE LANDSCAPE

Direct players continue to lead sales

Competition between well-advertised and inexpensive products

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 30 Sales of Dietary Supplements by Category: Value 2012-2017
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 32 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 33 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 34 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Belarus

HEADLINES

PROSPECTS

Increasing incidence of digestion issues fuelling demand

Local generics to continue benefiting from decreasing purchasing power

Shift to more expensive brands in line with rising consumer health awareness

COMPETITIVE LANDSCAPE

Local producers continue to lead sales

Advertising fuelling awareness of imported brands

Limited product range

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2012-2017
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Belarus

HEADLINES

PROSPECTS

Interest of elderly and rural consumers in local products stimulates growth

Increasing share of inexpensive local products

Advertising and rising demand for herbal/traditional products to boost growth

COMPETITIVE LANDSCAPE

Widespread competition, increasing interest in local products

Growing price competition

CATEGORY DATA

Table 44 Sales of Herbal/Traditional Products: Value 2012-2017
Table 45 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 46 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 47 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 48 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 49 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022

Paediatric Consumer Health in Belarus

HEADLINES

PROSPECTS

Increasing birth rate stimulates limited growth

High growth despite crisis, increasing share of foreign products

Advertising and physician advice plays an important role

COMPETITIVE LANDSCAPE

Moderate competition, imported products continue to dominate sales

Growing availability of domestic products

Increasing demand stimulates paediatric consumer health development

CATEGORY DATA

Table 50 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 51 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 52 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 53 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 54 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sports Nutrition in Belarus

HEADLINES

PROSPECTS

Slower development and lower demand compared to neighbouring countries

Shift towards cheaper brands

Focus on targeted advertising and inexpensive products from neighbouring countries

COMPETITIVE LANDSCAPE

Broad distribution, growing amount of less expensive products

Increasing availability of foreign brands

Growth opportunity for local producers

CATEGORY DATA

Table 55 Sales of Sports Nutrition by Category: Value 2012-2017
Table 56 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 58 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 59 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 60 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Belarus

HEADLINES

PROSPECTS

Limited growth due to economic slowdown

Vitamins vs dietary supplements

Strong regulation and rising prices represent a threat

COMPETITIVE LANDSCAPE

Increasing share of local and Russian products

Narrow positioning and withdrawal of popular brands

Moderate competition with increase in personalisation

CATEGORY DATA

Summary 3 Vitamins: Brand Ranking by Positioning 2017
Table 61 Sales of Vitamins by Category: Value 2012-2017
Table 62 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 63 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 64 NBO Company Shares of Vitamins: % Value 2013-2017
Table 65 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 66 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Belarus

HEADLINES

PROSPECTS

Long-term growth potential

Limited competition, growing consumer health awareness

Demand would take a hit if purchasing power were to decline

COMPETITIVE LANDSCAPE

Russian products continue to lead sales

Meal replacement products consumption shrinks due to high prices

Lack of new product development

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Belarus

HEADLINES

PROSPECTS

Widening product range and increased focus on branding

Government legislation boosting demand

Threats and opportunities

COMPETITIVE LANDSCAPE

Competition mainly limited to positioning and pricing

Russian and local products continue to lead sales

Growing share of domestic players

CATEGORY DATA

Table 74 Sales of Wound Care by Category: Value 2012-2017
Table 75 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 76 NBO Company Shares of Wound Care: % Value 2013-2017
Table 77 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 78 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 79 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

Trend towards self-treatment in line with rising health and wellness awareness

Increased regulation and shrinking consumer health market

Belarusian consumers still concerned about quality of local remedies

Competition expected to increase

Government limits development of OTC and VDS distribution channels

EAEU promises increased competition, rising local generics and exports sales

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Belarus

EXECUTIVE SUMMARY

Trend towards self-treatment in line with rising health and wellness awareness

Increased regulation and shrinking consumer health market

Belarusian consumers still concerned about quality of local remedies

Competition expected to increase

Government limits development of OTC and VDS distribution channels

EAEU promises increased competition, rising local generics and exports sales

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

MARKET INDICATORS

MARKET DATA

SOURCES

Analgesics in Belarus

HEADLINES

PROSPECTS

Lifestyle trends fuelling growth

Analgesics see price growth

Increasing share of local products

COMPETITIVE LANDSCAPE

Domination of state companies and homogeneous development of analgesics

Withdrawal of Cardio Magnil an opportunity for generics?

EAEU challenge

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Belarus

HEADLINES

PROSPECTS

Slow and steady growth, increasing share of local products

Advertising bears fruit while prices continue to increase

Increasing competition

COMPETITIVE LANDSCAPE

Increasing number of registered drugs

Local companies continue to lead sales

Advertising continues to play key role

CATEGORY DATA

Dermatologicals in Belarus

HEADLINES

PROSPECTS

Rising interest in personal appearance boosts sales

Self-medication and advertising stimulate growth

Growing competition within cosmetic skin care

COMPETITIVE LANDSCAPE

Limited competition in some categories, generics continue to dominate

Domestic products’ share growth

Foreign competitors gaining sales share

CATEGORY DATA

Dietary Supplements in Belarus

HEADLINES

PROSPECTS

Slower growth due to economic downturn

Wide positioning stimulates sales of local and Russian products

Non-herbal/traditional supplements gaining share from herbal/traditional products

COMPETITIVE LANDSCAPE

Direct players continue to lead sales

Competition between well-advertised and inexpensive products

CATEGORY DATA