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Country Report

Consumer Health in

Consumer Health in Bosnia-Herzegovina

69 pages, Feb 2019

US$2,650

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Executive Summary

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Evolution of consumer health retailing

Consumer health in Bosnia-Herzegovina was one of the fastest-growing fast-moving consumer goods industries in the country during the review period. Developments during this period included consumer health penetrating new channels, the emergence of entirely new retailing formats that facilitate the marketing of consumer health, including drugstore/parapharmacy chains, herbal pharmacies, sports nutrition and supplement specialists, but also a shift in the modus operandi of traditional pharmacies, which have grown increasingly consumer-centric, expanding in selling space and introducing self-service shelves.

New niches help sustain solid growth

The performance of consumer health in Bosnia-Herzegovina during 2018 was at the low end in the context of the review period growth range. Consumer health was still one of the fastest-growing fast-moving consumer goods industries in the country in 2018, but it was showing signs of maturity as some categories were slowing down considerably, primarily dermatologicals and digestive remedies.

Global players strategise on best approach to marketing

During the review period, international players completely dominated consumer health in Bosnia-Herzegovina, typically leveraging regional subsidiaries and regional brands, but increasingly shifting the marketing focus towards international brands. Global players like GSK Consumer Healthcare, PGT Healthcare and STADA Arzneimittel AG acquired major regional pharmaceuticals manufacturers, thus acquiring a large share in consumer health in the region.

Pharmacies dominate consumer health

Originally, all consumer health was marketed exclusively through pharmacies. All consumer health products that require registration with the authorities – Agency for Medicines and Medical Devices – can still only be distributed through pharmacies.

Health issues for the new generation

Consumer health in Bosnia-Herzegovina grew considerably during the review period and was showing signs of increasing maturity by 2018. This trend is expected to continue developing over the forecast period, although there is still plenty of room for growth, especially in niches focusing on health issues consumers are experiencing due to lifestyle changes, including the following: allergies, exhaustion, poor nutrition and stress.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bosnia-Herzegovina for free:

The Consumer Health in Bosnia-Herzegovina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Bosnia-Herzegovina?
What are the major brands in Bosnia-Herzegovina?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Bosnia-Herzegovina

EXECUTIVE SUMMARY

Evolution of consumer health retailing

New niches help sustain solid growth

Global players strategise on best approach to marketing

Pharmacies dominate consumer health

Health issues for the new generation

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Pioneering ketoprofen and naproxen

Focus on adult ketoprofen

Ibuprofen growing in paediatric analgesics

COMPETITIVE LANDSCAPE

Bayer Pharma leads analgesics

Ketoprofen is soaring

Independents having a rough time

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Paediatric analgesics dominate paediatric consumer health

Paediatric laxatives soar with parents’ access to relevant information

Opportunities to expand beyond traditional applications in paediatric vitamins and dietary supplements

COMPETITIVE LANDSCAPE

Bosnalijek leads paediatric consumer health

Consumers trust regional brands

Market entry barriers in paediatric consumer health

CATEGORY DATA

Table 19 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 20 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 21 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 22 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 23 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sports Nutrition in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Marketing focused on social media

Sports protein bars break the cliché

Changing perception of sports protein powder

COMPETITIVE LANDSCAPE

Wholesalers control sports nutrition

Optimum Nutrition leads sports nutrition

Opportunities in internet retailing

CATEGORY DATA

Table 24 Sales of Sports Nutrition by Category: Value 2013-2018
Table 25 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 27 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 28 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 29 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Doctors getting into nutrition

Family of vitamin B

Performance of paediatric vitamins

COMPETITIVE LANDSCAPE

Traditional practices favour generics

Orthomol excels at product differentiation and customisation

Opportunities in private label

CATEGORY DATA

Table 30 Sales of Vitamins by Category: Value 2013-2018
Table 31 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 32 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 33 NBO Company Shares of Vitamins: % Value 2014-2018
Table 34 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 35 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 36 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Wound Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Shift from OTC to off the shelf

Convenience and simplicity drive growth

Cutting-edge technologies in other wound care

COMPETITIVE LANDSCAPE

Saniteks leads wound care with a focus on simple generic formats

dm-Drogerie Markt’s private label soars during the review period

Opportunities in private label

CATEGORY DATA

Table 37 Sales of Wound Care by Category: Value 2013-2018
Table 38 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Wound Care: % Value 2014-2018
Table 40 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 41 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 42 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Consumers remain conservative with cough, cold and allergy remedies

Nasal sprays increasingly squeeze out drops

Antihistamines soaring

COMPETITIVE LANDSCAPE

International players still holding on to regionally well-known brands

Focused strategy helps Engelhard grow

Domestic players look to niches

CATEGORY DATA

Table 43 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 44 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 46 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 47 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 48 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Improving retailing infrastructure

Low entry barriers in herbal/traditional topical analgesics

Herbal/traditional remedies are the traditional medicine for urban consumers

COMPETITIVE LANDSCAPE

Krka Farma leads herbal/traditional products carrying a well-balanced range

Herbal/traditional dietary supplement brands drive growth

Low market entry barriers

CATEGORY DATA

Table 49 Sales of Herbal/Traditional Products: Value 2013-2018
Table 50 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 51 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 52 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 53 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 54 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Dermatologicals in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Strong competition helps dermatologicals improve focus

Internet enables growth

Antipruritics generate most sales in dermatologicals

COMPETITIVE LANDSCAPE

Bayer Pharma and Hemofarm lead dermatologicals

Hemofarm scores points for affordability

Faktu returns

CATEGORY DATA

Table 55 Sales of Dermatologicals by Category: Value 2013-2018
Table 56 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 58 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 59 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 60 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Reframing dietary supplements

Probiotics soaring

Opportunities in paediatric dietary supplements

COMPETITIVE LANDSCAPE

International players lead dietary supplements

GSK launches Memoblocus

Regional leader soaring in dietary supplements

CATEGORY DATA

Table 61 Sales of Dietary Supplements by Category: Value 2013-2018
Table 62 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 63 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 64 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 65 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Bosnia-Herzegovina

HEADLINES

PROSPECTS

OTC variants of popular Rx drugs drive growth

Strong growth in paediatric digestive remedies

Growth in travel drives motion sickness remedies

COMPETITIVE LANDSCAPE

Linex comfortably leads digestive remedies

Going OTC with milder formulations of Rx

Key influencers and the internet help Dulcolax soar

CATEGORY DATA

Table 69 Sales of Digestive Remedies by Category: Value 2013-2018
Table 70 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 72 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 73 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 74 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Millennials driving demand in weight management and wellbeing

Meal replacement grows strongly

Focus on wellbeing

COMPETITIVE LANDSCAPE

Different strategies deployed in weight management and wellbeing

Herbalife sees strong growth

Private label emerging

CATEGORY DATA

Table 75 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Health in Bosnia-Herzegovina

New Report Guarantee

Executive Summary

New Report Guarantee

Evolution of consumer health retailing

New niches help sustain solid growth

Global players strategise on best approach to marketing

Pharmacies dominate consumer health

Health issues for the new generation

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Bosnia-Herzegovina

EXECUTIVE SUMMARY

Evolution of consumer health retailing

New niches help sustain solid growth

Global players strategise on best approach to marketing

Pharmacies dominate consumer health

Health issues for the new generation

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Analgesics in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Pioneering ketoprofen and naproxen

Focus on adult ketoprofen

Ibuprofen growing in paediatric analgesics

COMPETITIVE LANDSCAPE

Bayer Pharma leads analgesics

Ketoprofen is soaring

Independents having a rough time

CATEGORY DATA

Paediatric Consumer Health in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Paediatric analgesics dominate paediatric consumer health

Paediatric laxatives soar with parents’ access to relevant information

Opportunities to expand beyond traditional applications in paediatric vitamins and dietary supplements

COMPETITIVE LANDSCAPE

Bosnalijek leads paediatric consumer health

Consumers trust regional brands

Market entry barriers in paediatric consumer health

CATEGORY DATA

Sports Nutrition in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Marketing focused on social media

Sports protein bars break the cliché

Changing perception of sports protein powder

COMPETITIVE LANDSCAPE

Wholesalers control sports nutrition

Optimum Nutrition leads sports nutrition

Opportunities in internet retailing

CATEGORY DATA

Vitamins in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Doctors getting into nutrition

Family of vitamin B

Performance of paediatric vitamins

COMPETITIVE LANDSCAPE

Traditional practices favour generics

Orthomol excels at product differentiation and customisation

Opportunities in private label

CATEGORY DATA

Wound Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Shift from OTC to off the shelf