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Consumer Health in
Bosnia and Herzegovina

Country Report

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Executive Summary

Feb 2019
Evolution of consumer health retailing

Consumer health in Bosnia-Herzegovina was one of the fastest-growing fast-moving consumer goods industries in the country during the review period. Developments during this period included consumer health penetrating new channels, the emergence of entirely new retailing formats that facilitate the marketing of consumer health, including drugstore/parapharmacy chains, herbal pharmacies, sports nutrition and supplement specialists, but also a shift in the modus operandi of traditional pharmacies, which have grown increasingly consumer-centric, expanding in selling space and introducing self-service shelves.

New niches help sustain solid growth

The performance of consumer health in Bosnia-Herzegovina during 2018 was at the low end in the context of the review period growth range. Consumer health was still one of the fastest-growing fast-moving consumer goods industries in the country in 2018, but it was showing signs of maturity as some categories were slowing down considerably, primarily dermatologicals and digestive remedies.

Global players strategise on best approach to marketing

During the review period, international players completely dominated consumer health in Bosnia-Herzegovina, typically leveraging regional subsidiaries and regional brands, but increasingly shifting the marketing focus towards international brands. Global players like GSK Consumer Healthcare, PGT Healthcare and STADA Arzneimittel AG acquired major regional pharmaceuticals manufacturers, thus acquiring a large share in consumer health in the region.

Pharmacies dominate consumer health

Originally, all consumer health was marketed exclusively through pharmacies. All consumer health products that require registration with the authorities – Agency for Medicines and Medical Devices – can still only be distributed through pharmacies.

Health issues for the new generation

Consumer health in Bosnia-Herzegovina grew considerably during the review period and was showing signs of increasing maturity by 2018. This trend is expected to continue developing over the forecast period, although there is still plenty of room for growth, especially in niches focusing on health issues consumers are experiencing due to lifestyle changes, including the following: allergies, exhaustion, poor nutrition and stress.

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Consumer Health in Bosnia-Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bosnia and Herzegovina for free:

The Consumer Health in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.