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Country Report

Consumer Health in

Consumer Health in Bosnia-Herzegovina

78 pages, Nov 2017

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer health in Bosnia-Herzegovina is at a tipping point from a supply driven to demand driven market

Consumer health in Bosnia-Herzegovina developed strongly over the review period, benefiting from a widening product range and improvements in retailing infrastructure. These sources of growth began to deflate by the end of the review period and in 2017 industry players were increasingly looking at identifying opportunities which could generate new growth going into the forecast period.

Consolidation in consumer health retailing

Other than a handful of state-owned pharmacies, there were no pharmacy chains in Bosnia-Herzegovina, until recently. At the end of the review period a strong consolidation trend was observed within the pharmacies channel in the country.

Regulatory agency imposes stricter control over pricing in consumer health

In 2017 the Agency for Medical Products and Medical Devices of Bosnia-Herzegovina introduced new pricing guidelines by which it regulates the ceiling wholesaler price for each product registered with the agency. The immediate effect of this action was a considerable reduction in prices across consumer health, but primarily Rx products.

International manufacturers carrying regional brands characterise consumer health

Large international pharmaceutical corporations lead consumer health in Bosnia-Herzegovina. Most of these players penetrated the market through acquisitions of regional pharmaceuticals manufacturers, thus buying into well-established regionally recognisable brand ranges.

Growth expected to shift from OTC products to vitamins, dietary supplements and weight management and wellbeing

Over the forecast period, growth in OTC products will likely slow due to increasing maturity and demand saturation, while vitamins, dietary supplements and weight management and wellbeing pick up the pace, benefiting from consumers’ growing awareness of the importance of prevention, as well as increasing sensitivity to their physical appearance. Furthermore, large pharmaceuticals will also increasingly look at opportunities in vitamins and dietary supplements and weight management and wellbeing, looking to avoid the strict legislative framework that applies to OTC products and other pharmaceuticals.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bosnia-Herzegovina for free:

The Consumer Health in Bosnia-Herzegovina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Bosnia-Herzegovina?
What are the major brands in Bosnia-Herzegovina?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Bosnia-Herzegovina

EXECUTIVE SUMMARY

Consumer health in Bosnia-Herzegovina is at a tipping point from a supply driven to demand driven market

Consolidation in consumer health retailing

Regulatory agency imposes stricter control over pricing in consumer health

International manufacturers carrying regional brands characterise consumer health

Growth expected to shift from OTC products to vitamins, dietary supplements and weight management and wellbeing

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Wholesalers’ focus on consolidating retailing negatively affects analgesics

Ibuprofen and aspirin drive growth in analgesics

Solid potential in paediatric analgesics

COMPETITIVE LANDSCAPE

Independents losing ground in analgesics

The power of wholesalers in the value chain is increasing

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Atypical weather patterns cause many issues which call for treatment

Consumers increasingly willing to self-medicate with cough, cold and allergy (hay fever) remedies

The increasing popularity of inhalation therapy negatively affects the performance of paediatric cough, cold and allergy (hay fever) remedies

COMPETITIVE LANDSCAPE

Internationals characterise cough, cold and allergy (hay fever) remedies

Manufacturers realigning their portfolios to boost effectiveness

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Continued expansion of pharmacies increases the interest of manufacturers of personal care products in the channel

Opportunities in paediatric dermatologicals

Allergies are on the rise in Bosnia-Herzegovina

COMPETITIVE LANDSCAPE

Regional brands continue to lose share to international brands

A look at the strategy that enabled Bayer Pharma to gain the highest value share in dermatologicals over the review period

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2012-2017
Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Shift from declines over the review period to growth over the forecast period in dietary supplements

Advertising contributes strongly to growth in dietary supplements

Dietary supplements increasingly positioned as alternatives to OTC

COMPETITIVE LANDSCAPE

Vitamin and dietary supplement specialists dominate dietary supplements in Bosnia-Herzegovina

Abela Pharm records strong growth in dietary supplements during the review period, contributing to the recovery of the category

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 30 Sales of Dietary Supplements by Category: Value 2012-2017
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 32 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 33 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 34 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Looking for new sources of growth

Opportunities in paediatric digestive remedies

Quality of nutrition affects demand for dietary remedies

COMPETITIVE LANDSCAPE

The leading brand in digestive remedies is one of the most recognisable in OTC overall

Brands matter more in digestive remedies

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2012-2017
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Consumer awareness of eye health continues to grow in Bosnia-Herzegovina

Allergies are on the rise in Bosnia-Herzegovina

Specificity of eye care

COMPETITIVE LANDSCAPE

Eye care marketing is different from that seen elsewhere in OTC

A growing number of players enter eye care, but healthcare professionals stick with traditional recommendations

Herbal/Traditional Products in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Performance in herbal/traditional products likely to improve considerably over the forecast period

Lack of large brands in herbal/traditional products is the main reason for the weak performance in the past

Herbal/traditional medicine is a respected craft in Bosnia-Herzegovina

COMPETITIVE LANDSCAPE

Large players attracted to herbal/traditional products by the loose legislative framework

Abela Pharm records the strongest growth in herbal/traditional products over the review period

CATEGORY DATA

Table 44 Sales of Herbal/Traditional Products: Value 2012-2017
Table 45 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 46 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 47 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 48 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 49 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Cheap cigarettes, the smoking tradition and mentality of consumers not helping the performance of NRT smoking cessation aids in Bosnia-Herzegovina

NRT smoking cessation aids are expensive

COMPETITIVE LANDSCAPE

Nicorette is the only brand in NRT smoking cessation aids

Many alternatives to smoking cessation aid claims

Paediatric Consumer Health in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Paediatric consumer health is less mature than other categories in consumer health in Bosnia-Herzegovina

Key influencers are more careful making recommendations for paediatric consumer health products

Paediatric vitamins and dietary supplements to record the strongest value growth over the forecast period

COMPETITIVE LANDSCAPE

Generics traditionally perform well in paediatric consumer health

The strict legislative framework makes OTC registration in paediatric consumer health tricky

CATEGORY DATA

Table 50 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 51 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 52 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 53 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 54 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Stricter control of Rx sleep aids is key to boosting performance of OTC sleep aids

Advertising is key to kick-starting sleep aids

Opportunities for sleep aids in blood pressure therapy

COMPETITIVE LANDSCAPE

Persen is the only brand with a proactive strategy in sleep aids in Bosnia-Herzegovina

GSK Consumer Healthcare expanding its brand range in sleep aids

Sports Nutrition in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Consumers in Bosnia-Herzegovina are increasingly interested in improving their health and fitness

The traditional mind-set that sports nutrition is exclusively for bodybuilders is changing

The range and availability of sports nutrition is improving, as well as the body of information on sports nutrition

COMPETITIVE LANDSCAPE

Competitive landscape is traditionally unstable in sports nutrition

Proteini.si introduces a new marketing tool: educational seminars for gym enthusiasts

CATEGORY DATA

Table 55 Sales of Sports Nutrition by Category: Value 2012-2017
Table 56 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 58 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 59 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 60 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Bosnia-Herzegovina

HEADLINES

PROSPECTS

A growing body of information on the importance of vitamins is available to consumers in Bosnia-Herzegovina

The smoothie trend is having a positive effect on demand for vitamins

Paediatric vitamins are traditionally regarded as obligatory during the first year of babies’ lives

COMPETITIVE LANDSCAPE

Regional brands dominate vitamins sold through the chemists/pharmacies channel

Route to build a strong brand name in vitamins

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 61 Sales of Vitamins by Category: Value 2012-2017
Table 62 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 63 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 64 NBO Company Shares of Vitamins: % Value 2013-2017
Table 65 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 66 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Hot summer weather boosts demand for weight management and wellbeing

Meal replacement consistently records the strongest growth in weight management and wellbeing

Consumers in Bosnia-Herzegovina are becoming increasingly interested in improving health and fitness

COMPETITIVE LANDSCAPE

Specialists characterise weight management and wellbeing in Bosnia-Herzegovina

Top brands Herbafast and Herbalife consolidate, otherwise a highly fragmented weight management and wellbeing category during the review period

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Stricter enforcement of legislative norms boosts sales of first aid kits

Unlike most other OTC formats, wound care sales are not restricted to chemists/pharmacies

Opportunities in added value wound care

COMPETITIVE LANDSCAPE

The changing distribution landscape is attracting new players to wound care

Private label continues its strong growth in wound care

CATEGORY DATA

Table 74 Sales of Wound Care by Category: Value 2012-2017
Table 75 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 76 NBO Company Shares of Wound Care: % Value 2013-2017
Table 77 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 78 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 79 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Bosnia-Herzegovina

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health in Bosnia-Herzegovina is at a tipping point from a supply driven to demand driven market

Consolidation in consumer health retailing

Regulatory agency imposes stricter control over pricing in consumer health

International manufacturers carrying regional brands characterise consumer health

Growth expected to shift from OTC products to vitamins, dietary supplements and weight management and wellbeing

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Bosnia-Herzegovina

EXECUTIVE SUMMARY

Consumer health in Bosnia-Herzegovina is at a tipping point from a supply driven to demand driven market

Consolidation in consumer health retailing

Regulatory agency imposes stricter control over pricing in consumer health

International manufacturers carrying regional brands characterise consumer health

Growth expected to shift from OTC products to vitamins, dietary supplements and weight management and wellbeing

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Analgesics in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Wholesalers’ focus on consolidating retailing negatively affects analgesics

Ibuprofen and aspirin drive growth in analgesics

Solid potential in paediatric analgesics

COMPETITIVE LANDSCAPE

Independents losing ground in analgesics

The power of wholesalers in the value chain is increasing

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Atypical weather patterns cause many issues which call for treatment

Consumers increasingly willing to self-medicate with cough, cold and allergy (hay fever) remedies

The increasing popularity of inhalation therapy negatively affects the performance of paediatric cough, cold and allergy (hay fever) remedies

COMPETITIVE LANDSCAPE

Internationals characterise cough, cold and allergy (hay fever) remedies

Manufacturers realigning their portfolios to boost effectiveness

CATEGORY DATA

Dermatologicals in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Continued expansion of pharmacies increases the interest of manufacturers of personal care products in the channel

Opportunities in paediatric dermatologicals

Allergies are on the rise in Bosnia-Herzegovina

COMPETITIVE LANDSCAPE

Regional brands continue to lose share to international brands

A look at the strategy that enabled Bayer Pharma to gain the highest value share in dermatologicals over the review period

CATEGORY DATA

Dietary Supplements in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Shift from declines over the review period to growth over the forecast period in dietary supplements

Advertising contributes strongly to growth in dietary supplements

Dietary supplements increasingly positioned as alternatives to OTC

COMPETITIVE LANDSCAPE

Vitamin and dietary supplement specialists dominate dietary supplements in Bosnia-Herzegovina

Abela Pharm records strong growth in dietary supplements during the review period, contributing to the recovery of the category

CATEGORY DATA

Digestive Remedies in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Looking for new sources of growth

Opportunities in paediatric digestive remedies

Quality of nutrition affects demand for dietary remedies

COMPETITIVE LANDSCAPE

The leading brand in digestive remedies is one of the most recognisable in OTC overall