Consumer Health in Macedonia

Consumer Health in Macedonia

ANALYSIS

Executive Summary

Consumer health continues to record steady growth despite political turbulence
Internet access and social media platforms support the growing self-medication trend
Consumer health in Macedonia dominated by international manufacturers
Few channels sell consumer health products beyond chemists/pharmacies
Healthy growth of consumer health expected to continue over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Macedonia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Analgesics in Macedonia

ANALYSIS

Headlines

Prospects

Self-medication trend grows as consumers skip visits to the doctor
Systemic analgesics continues to outperform topical analgesics/anaesthetic
Growing popularity of paediatric analgesics

Competitive Landscape

Alkaloid AD Skopje continues to dominate analgesics
Bayer Pharma and Krka Farma the leading international manufacturers
Alkaloid’s strong value share helps domestic companies to dominate analgesics

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Macedonia

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Cough, Cold and Allergy (Hay Fever) Remedies in Macedonia

ANALYSIS

Headlines

Prospects

Self-medication trend remains strong but a milder winter serves to slow sales
Leading OTC brands enjoy strong visibility
Nasal decongestant drops and sprays the best performers in 2018

Competitive Landscape

Krka Farma remains the leading player in cough, cold and allergy (hay fever) remedies
Bristol-Myers Squibb ranks second
International manufacturers dominate the category

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Macedonia

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Dermatologicals in Macedonia

ANALYSIS

Headlines

Prospects

Sales fuelled by growing demand for medicated skin care
Paediatric dermatologicals the best performing category in 2018
Stigma surrounding some dermatologicals fades as younger generations are more open-minded

Competitive Landscape

Domestic company Fitopharm remains the leading player
Alkaloid AD Skopje ranks second
Dermatologicals evenly split between domestic and international companies

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Macedonia

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Dietary Supplements in Macedonia

ANALYSIS

Headlines

Prospects

Dietary supplements benefiting from a growing focus on health and wellbeing
Social media helps to improve consumer knowledge about dietary supplements
More innovative delivery formats positively impact dietary supplements

Competitive Landscape

Lek remains the leading player in dietary supplements
Krüger ranks a close second
High level of fragmentation in dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Macedonia

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Digestive Remedies in Macedonia

ANALYSIS

Headlines

Prospects

Modern lifestyles cause digestive problems
Increased travel drives sales of diarrhoeal and motion sickness remedies
Paediatric digestive remedies an underdeveloped category

Competitive Landscape

Krka Farma remains the leading player in digestive remedies
Second-ranked Alkaloid AD Skopje the only domestic company present
Digestive remedies characterised by a high level of fragmentation

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Macedonia

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Herbal/Traditional Products in Macedonia

ANALYSIS

Headlines

Prospects

Sales of herbal/traditional products supported by the health and wellness trend
Herbal/traditional cough, cold and allergy (hay fever) remedies remains the largest category
Herbal/traditional digestive remedies the best performing category in 2018

Competitive Landscape

Domestic company Fitopharm leads herbal/traditional products in 2018
Krka Farma ranks a very close second
Herbal/traditional products remains a fragmented category

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Macedonia

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Paediatric Consumer Health in Macedonia

ANALYSIS

Headlines

Prospects

Limited range of products prevents paediatric consumer health from recording a stronger performance
Innovation and new product development lead to the launch of new formats
Paediatric dermatologicals the best performing category in 2018

Competitive Landscape

Krka Farma leads paediatric consumer health in 2018
Takeda Pharmaceutical ranks second
Paediatric consumer health remains fragmented despite its small size

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Macedonia

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Sports Nutrition in Macedonia

ANALYSIS

Headlines

Prospects

Fitness craze results in strong sales of sports protein powder
Retailers respond to increased demand for sports nutrition
Millennials the most loyal purchasers of sports nutrition

Competitive Landscape

Ultimate Nutrition continues to lead sports nutrition
IRONMAXX Nutrition ranks second
Vitalia Nikola the only domestic company present in sports nutrition

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Macedonia

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Vitamins in Macedonia

ANALYSIS

Headlines

Prospects

Vitamins benefiting from a greater focus on personal health and wellbeing
Vitamin E benefits from a focus on beauty and antioxidants
Different age groups buy vitamins for different reasons

Competitive Landscape

Krka Farma remains the leading player but continues to lose share
Second-ranked Alkaloid AD Skopje continues to steadily gain share
Beyond the leading 10 companies vitamins is highly fragmented

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Macedonia

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Weight Management and Wellbeing in Macedonia

ANALYSIS

Headlines

Prospects

Sales supported by consumers paying greater attention to their physical appearance
Obesity a growing problem due to sedentary lifestyles
Slimming teas and weight loss supplements the best performers in 2018

Competitive Landscape

Slim Line International remains the leading player
Vitalia Nikola remains the leading domestic manufacturer
Weight management and wellbeing remains fragmented and dominated by internationals

Wound Care in Macedonia

ANALYSIS

Headlines

Prospects

Convenience and self-medication trends positively impact wound care sales
Wound care readily available in most retail outlets
Maturity set to limit the future growth potential of wound care

Competitive Landscape

Slovenian company Tosama continues to lead wound care
German company Beiersdorf ranks second
Wound care dominated by international brands

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Macedonia

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Analgesics in Macedonia

HEADLINES

PROSPECTS

Self-medication trend grows as consumers skip visits to the doctor

Systemic analgesics continues to outperform topical analgesics/anaesthetic

Growing popularity of paediatric analgesics

COMPETITIVE LANDSCAPE

Alkaloid AD Skopje continues to dominate analgesics

Bayer Pharma and Krka Farma the leading international manufacturers

Alkaloid’s strong value share helps domestic companies to dominate analgesics

CATEGORY DATA

Table 1 Sales of Analgesics by Category: Value 2013-2018
Table 2 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 3 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 4 NBO Company Shares of Analgesics: % Value 2014-2018
Table 5 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 6 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 7 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Dermatologicals in Macedonia

HEADLINES

PROSPECTS

Sales fuelled by growing demand for medicated skin care

Paediatric dermatologicals the best performing category in 2018

Stigma surrounding some dermatologicals fades as younger generations are more open-minded

COMPETITIVE LANDSCAPE

Domestic company Fitopharm remains the leading player

Alkaloid AD Skopje ranks second

Dermatologicals evenly split between domestic and international companies

CATEGORY DATA

Table 8 Sales of Dermatologicals by Category: Value 2013-2018
Table 9 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 11 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 12 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 13 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Digestive Remedies in Macedonia

HEADLINES

PROSPECTS

Modern lifestyles cause digestive problems

Increased travel drives sales of diarrhoeal and motion sickness remedies

Paediatric digestive remedies an underdeveloped category

COMPETITIVE LANDSCAPE

Krka Farma remains the leading player in digestive remedies

Second-ranked Alkaloid AD Skopje the only domestic company present

Digestive remedies characterised by a high level of fragmentation

CATEGORY DATA

Table 14 Sales of Digestive Remedies by Category: Value 2013-2018
Table 15 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 17 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 18 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 19 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Macedonia

HEADLINES

PROSPECTS

Sales of herbal/traditional products supported by the health and wellness trend

Herbal/traditional cough, cold and allergy (hay fever) remedies remains the largest category

Herbal/traditional digestive remedies the best performing category in 2018

COMPETITIVE LANDSCAPE

Domestic company Fitopharm leads herbal/traditional products in 2018

Krka Farma ranks a very close second

Herbal/traditional products remains a fragmented category

CATEGORY DATA

Table 20 Sales of Herbal/Traditional Products: Value 2013-2018
Table 21 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 22 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 23 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 24 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 25 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

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