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Consumer Health in
North Macedonia

Country Report

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Executive Summary

Feb 2019
Consumer health continues to record steady growth despite political turbulence

Consumer health continued to perform well in Macedonia in 2018, with all categories registering solid to strong growth thanks to a combination of factors, particularly the growing health and wellness and convenience trends, and in spite of limited personal incomes and low purchasing power. This can be largely attributed to the political crisis in Macedonia subsiding during 2017 with the appointment of a new government.

Internet access and social media platforms support the growing self-medication trend

Internet penetration continued to increase in Macedonia in 2018, with more local consumers in turn opening accounts on the various leading social media platforms. Among all the information which is exchanged via social media platforms such as Facebook, Twitter and Instagram, much concerns consumer health, with users keen to discuss, leave and read reviews of various products.

Consumer health in Macedonia dominated by international manufacturers

Consumer health is an industry which benefits from a high level of research and development. This requires significant financial resources and know-how, which many domestic companies lack due to their focus on the local market and region.

Few channels sell consumer health products beyond chemists/pharmacies

Chemists/pharmacies remained the leading distribution channel for consumer health products in Macedonia in 2018. Modern grocery formats are rapidly developing in the country, although their overall value share is significantly lower than that of traditional grocery retailers.

Healthy growth of consumer health expected to continue over the forecast period

Further boosted by the growing health and wellness and convenience trends, albeit weakened by negative demographic trends, consumer health in Macedonia is expected to continue to perform well over the forecast period. However, growth will be slower than that of the review period.

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Consumer Health in Macedonia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in North Macedonia for free:

The Consumer Health in North Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in North Macedonia?
  • What are the major brands in North Macedonia?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Macedonia

ANALYSIS

Executive Summary
Consumer health continues to record steady growth despite political turbulence
Internet access and social media platforms support the growing self-medication trend
Consumer health in Macedonia dominated by international manufacturers
Few channels sell consumer health products beyond chemists/pharmacies
Healthy growth of consumer health expected to continue over the forecast period
Appendix
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Definitions
Sources
Summary 1 Research Sources

DATAGRAPHICS

Market Sizes
Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category
Distribution
Channel Distribution for Consumer Health
Competitive Landscape
Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context
Consumer Health Retail Sales by Region

Consumer Health in Macedonia

FMCG Index
Consumer Health vs Selected FMCG Industries
Socioeconomic Context
Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Analgesics in Macedonia

ANALYSIS

Headlines
Prospects
Self-medication trend grows as consumers skip visits to the doctor
Systemic analgesics continues to outperform topical analgesics/anaesthetic
Growing popularity of paediatric analgesics
Competitive Landscape
Alkaloid AD Skopje continues to dominate analgesics
Bayer Pharma and Krka Farma the leading international manufacturers
Alkaloid’s strong value share helps domestic companies to dominate analgesics

DATAGRAPHICS

Market Sizes
Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category
Distribution
Channel Distribution for Analgesics
Competitive Landscape
Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Context
Analgesics Retail Sales by Region

Analgesics in Macedonia

FMCG Index
Analgesics vs Selected FMCG Industries
Socioeconomic Context
Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Cough, Cold and Allergy (Hay Fever) Remedies in Macedonia

ANALYSIS

Headlines
Prospects
Self-medication trend remains strong but a milder winter serves to slow sales
Leading OTC brands enjoy strong visibility
Nasal decongestant drops and sprays the best performers in 2018
Competitive Landscape
Krka Farma remains the leading player in cough, cold and allergy (hay fever) remedies
Bristol-Myers Squibb ranks second
International manufacturers dominate the category

DATAGRAPHICS

Market Sizes
Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category
Distribution
Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies
Competitive Landscape
Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context
Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region

Cough, Cold and Allergy (Hay Fever) Remedies in Macedonia

FMCG Index
Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries
Socioeconomic Context
Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Dermatologicals in Macedonia

ANALYSIS

Headlines
Prospects
Sales fuelled by growing demand for medicated skin care
Paediatric dermatologicals the best performing category in 2018
Stigma surrounding some dermatologicals fades as younger generations are more open-minded
Competitive Landscape
Domestic company Fitopharm remains the leading player
Alkaloid AD Skopje ranks second
Dermatologicals evenly split between domestic and international companies

DATAGRAPHICS

Market Sizes
Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category
Distribution
Channel Distribution for Dermatologicals
Competitive Landscape
Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context
Dermatologicals Retail Sales by Region

Dermatologicals in Macedonia

FMCG Index
Dermatologicals vs Selected FMCG Industries
Socioeconomic Context
Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Dietary Supplements in Macedonia

ANALYSIS

Headlines
Prospects
Dietary supplements benefiting from a growing focus on health and wellbeing
Social media helps to improve consumer knowledge about dietary supplements
More innovative delivery formats positively impact dietary supplements
Competitive Landscape
Lek remains the leading player in dietary supplements
Krüger ranks a close second
High level of fragmentation in dietary supplements

DATAGRAPHICS

Market Sizes
Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category
Competitive Landscape
Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context
Dietary Supplements Retail Sales by Region

Dietary Supplements in Macedonia

FMCG Index
Dietary Supplements vs Selected FMCG Industries
Socioeconomic Context
Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Digestive Remedies in Macedonia

ANALYSIS

Headlines
Prospects
Modern lifestyles cause digestive problems
Increased travel drives sales of diarrhoeal and motion sickness remedies
Paediatric digestive remedies an underdeveloped category
Competitive Landscape
Krka Farma remains the leading player in digestive remedies
Second-ranked Alkaloid AD Skopje the only domestic company present
Digestive remedies characterised by a high level of fragmentation

DATAGRAPHICS

Market Sizes
Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category
Distribution
Channel Distribution for Digestive Remedies
Competitive Landscape
Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context
Digestive Remedies Retail Sales by Region

Digestive Remedies in Macedonia

FMCG Index
Digestive Remedies vs Selected FMCG Industries
Socioeconomic Context
Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Herbal/Traditional Products in Macedonia

ANALYSIS

Headlines
Prospects
Sales of herbal/traditional products supported by the health and wellness trend
Herbal/traditional cough, cold and allergy (hay fever) remedies remains the largest category
Herbal/traditional digestive remedies the best performing category in 2018
Competitive Landscape
Domestic company Fitopharm leads herbal/traditional products in 2018
Krka Farma ranks a very close second
Herbal/traditional products remains a fragmented category

DATAGRAPHICS

Market Sizes
Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category
Distribution
Channel Distribution for Herbal/Traditional Products
Competitive Landscape
Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context
Herbal/Traditional Products Retail Sales by Region

Herbal/Traditional Products in Macedonia

FMCG Index
Herbal/Traditional Products vs Selected FMCG Industries
Socioeconomic Context
Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Paediatric Consumer Health in Macedonia

ANALYSIS

Headlines
Prospects
Limited range of products prevents paediatric consumer health from recording a stronger performance
Innovation and new product development lead to the launch of new formats
Paediatric dermatologicals the best performing category in 2018
Competitive Landscape
Krka Farma leads paediatric consumer health in 2018
Takeda Pharmaceutical ranks second
Paediatric consumer health remains fragmented despite its small size

DATAGRAPHICS

Market Sizes
Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category
Distribution
Channel Distribution for Paediatric Consumer Health

CONTEXT

International Context
Paediatric Consumer Health Retail Sales by Region

Paediatric Consumer Health in Macedonia

FMCG Index
Paediatric Consumer Health vs Selected FMCG Industries
Socioeconomic Context
Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Sports Nutrition in Macedonia

ANALYSIS

Headlines
Prospects
Fitness craze results in strong sales of sports protein powder
Retailers respond to increased demand for sports nutrition
Millennials the most loyal purchasers of sports nutrition
Competitive Landscape
Ultimate Nutrition continues to lead sports nutrition
IRONMAXX Nutrition ranks second
Vitalia Nikola the only domestic company present in sports nutrition

DATAGRAPHICS

Market Sizes
Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category
Distribution
Channel Distribution for Sports Nutrition
Competitive Landscape
Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context
Sports Nutrition Retail Sales by Region

Sports Nutrition in Macedonia

FMCG Index
Sports Nutrition vs Selected FMCG Industries
Socioeconomic Context
Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Vitamins in Macedonia

ANALYSIS

Headlines
Prospects
Vitamins benefiting from a greater focus on personal health and wellbeing
Vitamin E benefits from a focus on beauty and antioxidants
Different age groups buy vitamins for different reasons
Competitive Landscape
Krka Farma remains the leading player but continues to lose share
Second-ranked Alkaloid AD Skopje continues to steadily gain share
Beyond the leading 10 companies vitamins is highly fragmented

DATAGRAPHICS

Market Sizes
Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category
Competitive Landscape
Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context
Vitamins Retail Sales by Region

Vitamins in Macedonia

FMCG Index
Vitamins vs Selected FMCG Industries
Socioeconomic Context
Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Weight Management and Wellbeing in Macedonia

ANALYSIS

Headlines
Prospects
Sales supported by consumers paying greater attention to their physical appearance
Obesity a growing problem due to sedentary lifestyles
Slimming teas and weight loss supplements the best performers in 2018
Competitive Landscape
Slim Line International remains the leading player
Vitalia Nikola remains the leading domestic manufacturer
Weight management and wellbeing remains fragmented and dominated by internationals

Wound Care in Macedonia

ANALYSIS

Headlines
Prospects
Convenience and self-medication trends positively impact wound care sales
Wound care readily available in most retail outlets
Maturity set to limit the future growth potential of wound care
Competitive Landscape
Slovenian company Tosama continues to lead wound care
German company Beiersdorf ranks second
Wound care dominated by international brands

DATAGRAPHICS

Market Sizes
Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category
Distribution
Channel Distribution for Wound Care
Competitive Landscape
Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Context
Wound Care Retail Sales by Region

Wound Care in Macedonia

FMCG Index
Wound Care vs Selected FMCG Industries
Socioeconomic Context
Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Analgesics in Macedonia

HEADLINES

PROSPECTS

Self-medication trend grows as consumers skip visits to the doctor
Systemic analgesics continues to outperform topical analgesics/anaesthetic
Growing popularity of paediatric analgesics

COMPETITIVE LANDSCAPE

Alkaloid AD Skopje continues to dominate analgesics
Bayer Pharma and Krka Farma the leading international manufacturers
Alkaloid’s strong value share helps domestic companies to dominate analgesics

CATEGORY DATA

Table 1 Sales of Analgesics by Category: Value 2013-2018
Table 2 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 3 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 4 NBO Company Shares of Analgesics: % Value 2014-2018
Table 5 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 6 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 7 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Dermatologicals in Macedonia

HEADLINES

PROSPECTS

Sales fuelled by growing demand for medicated skin care
Paediatric dermatologicals the best performing category in 2018
Stigma surrounding some dermatologicals fades as younger generations are more open-minded

COMPETITIVE LANDSCAPE

Domestic company Fitopharm remains the leading player
Alkaloid AD Skopje ranks second
Dermatologicals evenly split between domestic and international companies

CATEGORY DATA

Table 8 Sales of Dermatologicals by Category: Value 2013-2018
Table 9 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 11 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 12 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 13 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Digestive Remedies in Macedonia

HEADLINES

PROSPECTS

Modern lifestyles cause digestive problems
Increased travel drives sales of diarrhoeal and motion sickness remedies
Paediatric digestive remedies an underdeveloped category

COMPETITIVE LANDSCAPE

Krka Farma remains the leading player in digestive remedies
Second-ranked Alkaloid AD Skopje the only domestic company present
Digestive remedies characterised by a high level of fragmentation

CATEGORY DATA

Table 14 Sales of Digestive Remedies by Category: Value 2013-2018
Table 15 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 17 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 18 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 19 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Macedonia

HEADLINES

PROSPECTS

Sales of herbal/traditional products supported by the health and wellness trend
Herbal/traditional cough, cold and allergy (hay fever) remedies remains the largest category
Herbal/traditional digestive remedies the best performing category in 2018

COMPETITIVE LANDSCAPE

Domestic company Fitopharm leads herbal/traditional products in 2018
Krka Farma ranks a very close second
Herbal/traditional products remains a fragmented category

CATEGORY DATA

Table 20 Sales of Herbal/Traditional Products: Value 2013-2018
Table 21 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 22 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 23 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 24 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 25 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023