Consumer Health in Macedonia

Consumer Health in Macedonia

EXECUTIVE SUMMARY

Political crisis subsides to revive prospects for stable growth

2017 value growth is significant but weaker than the review period CAGR

International companies dominate in terms of presence and innovation

Consumer health experiences diversification in terms of distribution

Value growth is expected to remain significant despite a slight slowdown overall

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Macedonia

HEADLINES

PROSPECTS

Growing self-medication trend contributes to solid value sales growth

Prices and professional advice are critical factors when purchasing analgesics

Paediatric analgesics remains a highly underdeveloped product area

COMPETITIVE LANDSCAPE

Domestic company Alkaloid AD Skopje dominates analgesics

International companies are at the forefront of innovation despite the dominance of a domestic player

Generics have little impact on OTC brands in Macedonia

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Macedonia

HEADLINES

PROSPECTS

The rising incidence of allergies and coughs sustains volume demand

The climate exacerbates the need for treatments in 2016/2017

Paediatric cough, cold and allergy remedies remains underdeveloped

COMPETITIVE LANDSCAPE

Krka Farma continues to lead cough, cold and allergy (hay fever) remedies

International companies dominate cough, cold and allergy (hay fever) remedies

Several domestic companies increase their focus on cough, cold and allergy (hay fever) remedies

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Macedonia

HEADLINES

PROSPECTS

Strong competition between beauty and personal care products and dermatologicals

The self-medication trend supports dermatologicals in the face of challenges

Social stigma continues to affect sales of dermatologicals

COMPETITIVE LANDSCAPE

Domestic and international companies play key roles

Domestic companies occupy the leading positions

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2012-2017
Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Macedonia

HEADLINES

PROSPECTS

Strong demand for dietary supplements as changing lifestyles increase focus on health and wellness

Increasing connectivity also boosting dietary supplements

General health positioning drives the demand for dietary supplements

COMPETITIVE LANDSCAPE

Dietary supplements is highly fragmented

International companies drive dietary supplements

Major players investing in marketing and advertising

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 30 Sales of Dietary Supplements by Category: Value 2012-2017
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 32 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 33 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 34 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Macedonia

HEADLINES

PROSPECTS

Unhealthy diets drive the demand for indigestion and heartburn remedies

Increased travel boosts the need for motion sickness remedies

Paediatric digestive remedies sees the highest value growth but remains highly underdeveloped

COMPETITIVE LANDSCAPE

Few significant players in digestive remedies

International players lead a highly fragmented competitive landscape

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2012-2017
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Macedonia

HEADLINES

PROSPECTS

Locals favour herbal/traditional over standard products

Herbal/traditional products remains underdeveloped

High growth potential for herbal/traditional products in Macedonia

COMPETITIVE LANDSCAPE

Herbal/traditional products is highly fragmented

Domestic companies maintain a solid presence despite the overall dominance of internationals

CATEGORY DATA

Table 44 Sales of Herbal/Traditional Products: Value 2012-2017
Table 45 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 46 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 47 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 48 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 49 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022

Paediatric Consumer Health in Macedonia

HEADLINES

PROSPECTS

Paediatric consumer health faces obstacles to growth

Penetration remains low despite further development

Conflicting trends determine purchasing patterns

COMPETITIVE LANDSCAPE

A highly populated competitive landscape

Krka Farma is the undisputed leader, but a new entry adds some dynamism

CATEGORY DATA

Table 50 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 51 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 52 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 53 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 54 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sports Nutrition in Macedonia

HEADLINES

PROSPECTS

Body building and fitness culture boosts the demand for sports nutrition

Emergence of new specialised sports nutrition shops drives awareness and sales

Technology adds dynamism to sports nutrition

COMPETITIVE LANDSCAPE

International players dominate sports nutrition

Manufacturers use innovation and marketing and advertising to support development

CATEGORY DATA

Table 55 Sales of Sports Nutrition by Category: Value 2012-2017
Table 56 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 58 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 59 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 60 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Macedonia

HEADLINES

PROSPECTS

Growth of vitamins is in line with health and wellness trends

Slow development of delivery systems and new versions

Internet retailing to continue developing

COMPETITIVE LANDSCAPE

Krka Farma leads a quite fragmented competitive landscape

International players lead the development of vitamins in Macedonia

Marketing and advertising key to success in a category with low levels of brand loyalty

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 61 Sales of Vitamins by Category: Value 2012-2017
Table 62 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 63 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 64 NBO Company Shares of Vitamins: % Value 2013-2017
Table 65 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 66 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Macedonia

HEADLINES

PROSPECTS

Health and wellness trends boost weight management and wellbeing in Macedonia

Young consumers brighten the outlook

Increasingly connected consumers are increasingly aware of weight management and wellbeing

COMPETITIVE LANDSCAPE

Highly fragmented landscape is led by two internationals

Major international and domestic players look to digital marketing and advertising

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Macedonia

HEADLINES

PROSPECTS

Growing self-medication trend and new product development bode well for wound care

Marketing and advertising adds dynamism to wound care

The prospects for wound care depend on innovation

COMPETITIVE LANDSCAPE

The competitive landscape of wound care is fragmented in Macedonia

International companies dominate wound care

CATEGORY DATA

Table 74 Sales of Wound Care by Category: Value 2012-2017
Table 75 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 76 NBO Company Shares of Wound Care: % Value 2013-2017
Table 77 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 78 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 79 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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