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Country Report

Consumer Health in

Consumer Health in Macedonia

Feb 2019

US$2,650

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer health continues to record steady growth despite political turbulence

Consumer health continued to perform well in Macedonia in 2018, with all categories registering solid to strong growth thanks to a combination of factors, particularly the growing health and wellness and convenience trends, and in spite of limited personal incomes and low purchasing power. This can be largely attributed to the political crisis in Macedonia subsiding during 2017 with the appointment of a new government.

Internet access and social media platforms support the growing self-medication trend

Internet penetration continued to increase in Macedonia in 2018, with more local consumers in turn opening accounts on the various leading social media platforms. Among all the information which is exchanged via social media platforms such as Facebook, Twitter and Instagram, much concerns consumer health, with users keen to discuss, leave and read reviews of various products.

Consumer health in Macedonia dominated by international manufacturers

Consumer health is an industry which benefits from a high level of research and development. This requires significant financial resources and know-how, which many domestic companies lack due to their focus on the local market and region.

Few channels sell consumer health products beyond chemists/pharmacies

Chemists/pharmacies remained the leading distribution channel for consumer health products in Macedonia in 2018. Modern grocery formats are rapidly developing in the country, although their overall value share is significantly lower than that of traditional grocery retailers.

Healthy growth of consumer health expected to continue over the forecast period

Further boosted by the growing health and wellness and convenience trends, albeit weakened by negative demographic trends, consumer health in Macedonia is expected to continue to perform well over the forecast period. However, growth will be slower than that of the review period.

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Samples

Consumer Health Sample Report Consumer Health Data Sample

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in North Macedonia for free:

The Consumer Health in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in North Macedonia?
What are the major brands in North Macedonia?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Macedonia

ANALYSIS

Executive Summary

Consumer health continues to record steady growth despite political turbulence
Internet access and social media platforms support the growing self-medication trend
Consumer health in Macedonia dominated by international manufacturers
Few channels sell consumer health products beyond chemists/pharmacies
Healthy growth of consumer health expected to continue over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Macedonia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Cough, Cold and Allergy (Hay Fever) Remedies in Macedonia

ANALYSIS

Headlines

Prospects

Self-medication trend remains strong but a milder winter serves to slow sales
Leading OTC brands enjoy strong visibility
Nasal decongestant drops and sprays the best performers in 2018

Competitive Landscape

Krka Farma remains the leading player in cough, cold and allergy (hay fever) remedies
Bristol-Myers Squibb ranks second
International manufacturers dominate the category

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Macedonia

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Dietary Supplements in Macedonia

ANALYSIS

Headlines

Prospects

Dietary supplements benefiting from a growing focus on health and wellbeing
Social media helps to improve consumer knowledge about dietary supplements
More innovative delivery formats positively impact dietary supplements

Competitive Landscape

Lek remains the leading player in dietary supplements
Krüger ranks a close second
High level of fragmentation in dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Macedonia

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Paediatric Consumer Health in Macedonia

ANALYSIS

Headlines

Prospects

Limited range of products prevents paediatric consumer health from recording a stronger performance
Innovation and new product development lead to the launch of new formats
Paediatric dermatologicals the best performing category in 2018

Competitive Landscape

Krka Farma leads paediatric consumer health in 2018
Takeda Pharmaceutical ranks second
Paediatric consumer health remains fragmented despite its small size

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Macedonia

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Sports Nutrition in Macedonia

ANALYSIS

Headlines

Prospects

Fitness craze results in strong sales of sports protein powder
Retailers respond to increased demand for sports nutrition
Millennials the most loyal purchasers of sports nutrition

Competitive Landscape

Ultimate Nutrition continues to lead sports nutrition
IRONMAXX Nutrition ranks second
Vitalia Nikola the only domestic company present in sports nutrition

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Macedonia

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Vitamins in Macedonia

ANALYSIS

Headlines

Prospects

Vitamins benefiting from a greater focus on personal health and wellbeing
Vitamin E benefits from a focus on beauty and antioxidants
Different age groups buy vitamins for different reasons

Competitive Landscape

Krka Farma remains the leading player but continues to lose share
Second-ranked Alkaloid AD Skopje continues to steadily gain share
Beyond the leading 10 companies vitamins is highly fragmented

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Macedonia

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Weight Management and Wellbeing in Macedonia

ANALYSIS

Headlines

Prospects

Sales supported by consumers paying greater attention to their physical appearance
Obesity a growing problem due to sedentary lifestyles
Slimming teas and weight loss supplements the best performers in 2018

Competitive Landscape

Slim Line International remains the leading player
Vitalia Nikola remains the leading domestic manufacturer
Weight management and wellbeing remains fragmented and dominated by internationals

Wound Care in Macedonia

ANALYSIS

Headlines

Prospects

Convenience and self-medication trends positively impact wound care sales
Wound care readily available in most retail outlets
Maturity set to limit the future growth potential of wound care

Competitive Landscape

Slovenian company Tosama continues to lead wound care
German company Beiersdorf ranks second
Wound care dominated by international brands

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Macedonia

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

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Megatrends

Country Report

Consumer Health in Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health continues to record steady growth despite political turbulence

Internet access and social media platforms support the growing self-medication trend

Consumer health in Macedonia dominated by international manufacturers

Few channels sell consumer health products beyond chemists/pharmacies

Healthy growth of consumer health expected to continue over the forecast period

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Macedonia

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Macedonia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dietary Supplements in Macedonia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Paediatric Consumer Health in Macedonia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Sports Nutrition in Macedonia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index