Executive Summary

Oct 2019
Weak household budgets limit value sales development in 2019

Consumer health continues to see slow current value growth in 2019. As low disposable incomes weaken purchasing power, there is a strong economising trend among consumers.

Gradual shift to generics in a price-sensitive environment

There is a gradual shift towards generics, as well as private label, as awareness of consumer health products increases. Greater knowledge of generics, which is disseminated by retailers, but also via online sources and family and friends, is a new factor that has yet to be considered by numerous manufacturers.

Agreements with pharmacy chains offer key competitive edge to companies

Marketing tools, such as contractual agreements with pharmacy chains, exert a key influence on the development of OTC in Russia. Under the terms of such contracts, pharmacy personnel recommend a company’s brands and provide its products with maximum exposure on retail shelves.

Online channel offers marketing and sales opportunities to players and retailers

While internet retailing’s value share is small in consumer health, it is present in and recording strong value sales growth across categories. Online ordering and sales benefit from increasing access to the internet and the growing use of social media networks for marketing and advertising by manufacturers and retailers.

Pockets of strong value growth despite stagnating demand

While consumer health is projected to see faster current value growth than in 2019, the forecast period CAGR is expected to be significantly lower than the review period performance. Consumer disposable incomes are expected to be further squeezed by rising costs of living.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Consumer Health in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Russia?
  • What are the major brands in Russia?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Russia

EXECUTIVE SUMMARY

Weak household budgets limit value sales development in 2019
Gradual shift to generics in a price-sensitive environment
Agreements with pharmacy chains offer key competitive edge to companies
Online channel offers marketing and sales opportunities to players and retailers
Pockets of strong value growth despite stagnating demand

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Russia

HEADLINES

PROSPECTS

Lack of price regulation fosters strong value growth for adult combination products
Efficacy over naturalness for price-sensitive consumers of systemic analgesics
Weak control of Rx medicines stifles adult diclofenac’s performance

COMPETITIVE LANDSCAPE

OTCPharm invests in products and promotion to lead the field
Nurofen remains top-of-mind through strong investment in advertising
Voltaren Emulgel’s new format is likely to stimulate interest among competitors

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Russia

HEADLINES

PROSPECTS

Vaccines and lower incidence of flu reduce demand in 2019
Higher prices and substitutes hit combination products and pharyngeal preparations
Family, friends and pharmacists play a key role in the choice of allergy care brand

COMPETITIVE LANDSCAPE

Shift in advertising message to emphasise efficacy over natural attributes
New product launches remain a competitive tool in a sluggish category
GSK Consumer Healthcare leads due to a wide and well-supported brand offer

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Russia

HEADLINES

PROSPECTS

Marketing boosts awareness and value growth in antipruritics
Fast and stressful lifestyles offer growth potential for haemorrhoid treatments
Miramistin drives topical germicidals/antiseptics via marketing and wider positioning

COMPETITIVE LANDSCAPE

Players look to marketing and promotion to remain competitive
Bayer responds to decline of Bepanthen Plus
Pimafucin leads vaginal antifungals despite scepticism of the medical community

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Russia

HEADLINES

PROSPECTS

Rational spending sees move to products with more specific attributes
Difficult to recognise benefits and alternatives hamper sales performances
TV advertising and promotion raise the profile of mineral supplements

COMPETITIVE LANDSCAPE

Evalar benefits from strong distribution and advertising strategies
New product development offers value growth opportunities for minerals
New multivitamin complexes tap into the convenience trend

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2014-2019
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 32 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 33 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 34 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 35 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 36 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Russia

HEADLINES

PROSPECTS

Antacids benefits as busy consumers suffer digestive disorders
Seasonality and geography influence the demand for diarrhoeal remedies
On-the-go formats cater to time-pressed consumers

COMPETITIVE LANDSCAPE

International players use higher brand building resources to lead the field
Janssen Pharmaceutica launches new packaging design to stand out from the crowd
Players use various tools to remain competitive

CATEGORY DATA

Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Russia

HEADLINES

PROSPECTS

Growing exposure to ever smaller digital devices increases risk of eye health problems
Drops is the main standard option, while popular alternative hampers allergy eye care
Shift to smaller dose packs as consumers look to economise

COMPETITIVE LANDSCAPE

Johnson & Johnson leads through extensive offer of well-supported Visine brand
Move towards generics leads to some sales cannibalisation
Company investment the key to success for new products

CATEGORY DATA

Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Russia

HEADLINES

PROSPECTS

Demand for fast, effective results weakens the prospects for a naturalness trend
Financial concerns encourage a preference for practical, chemical solutions
Laxatives drives fast growth in herbal/traditional digestive remedies

COMPETITIVE LANDSCAPE

Mondelez benefits from the wide distribution of a strong brand to lead the way
Halls reaches out to a younger audience via social media and new flavours
Evalar remains at the forefront of new launches with a herbal cold remedy in 2019

CATEGORY DATA

Table 49 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 50 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 52 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 53 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 54 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Russia

HEADLINES

PROSPECTS

Nicotine-free substitutes dampen demand for NRT smoking cessation aids
Health concerns and rising tobacco prices continue to drive sales growth
NRT gum offers distraction from addiction and convenience to lead demand

COMPETITIVE LANDSCAPE

The competitive landscape becomes even more consolidated as NiQüitin exits
Steep value decline ends GlaxoSmithKline’s interest in NRT patches
Weak promotion and lack of innovation threaten category development

CATEGORY DATA

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Russia

HEADLINES

PROSPECTS

Value sales continue to fall in 2019 due to demographic and economic trends
Low disposable incomes and scepticism over health benefits hit sales
Slow improvement in value growth projected as purchasing power remains low

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare builds portfolio to gain leading position
Nurofen stays at the top due to strong retail and advertising strategies
Bayer leverages popular brands to extend offer and gain value share

CATEGORY DATA

Table 61 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 62 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 63 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 64 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 65 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 66 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 67 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Russia

HEADLINES

PROSPECTS

Stressful lifestyles and economic worries drive value growth in sleep aids
Traditional calming remedies hamper the take up of sleep aids
Vitamin B and magnesium groupings offer growing threat to category sales

COMPETITIVE LANDSCAPE

OTCPharm leverages on familiar and trusted brand names to retain a clear lead
High brand loyalty presents a barrier to potential new entries
Strong branded and unbranded presence militates against private label re-emergence

CATEGORY DATA

Table 68 Sales of Sleep Aids: Value 2014-2019
Table 69 Sales of Sleep Aids: % Value Growth 2014-2019
Table 70 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 71 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 72 Forecast Sales of Sleep Aids: Value 2019-2024
Table 73 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Russia

HEADLINES

PROSPECTS

Limited purchasing power consolidates non-essential perception of sports nutrition
Higher product awareness sees some consumers move to higher-quality options
Energy and endurance needs boost protein/energy bars and non-protein products

COMPETITIVE LANDSCAPE

Strong competition at the top in an otherwise fragmented competitive landscape
Foreign brands benefit from perception of higher quality and wider availability
Internet retailing opens up sports nutrition to more consumers

CATEGORY DATA

Table 74 Sales of Sports Nutrition by Category: Value 2014-2019
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Russia

HEADLINES

PROSPECTS

Weak purchasing power sees general turn away from vitamins
Low trust in health claims and fresh alternatives in summer limit sales
Changing consumer purchasing habit removes sales opportunity for vitamins

COMPETITIVE LANDSCAPE

Internationals may cede ground to local players in a tough economic environment
Players invest in new product development to gain a competitive edge
Move towards cheaper local brands by doctors and pregnant women

CATEGORY DATA

Table 80 Sales of Vitamins by Category: Value 2014-2019
Table 81 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 82 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 83 NBO Company Shares of Vitamins: % Value 2015-2019
Table 84 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 85 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 86 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Russia

HEADLINES

PROSPECTS

More sophisticated attitude to health supports meal replacement sales
Consumers lose interest in quick-fix options like weight loss supplements
Rising obesity rate has the potential to weaken the high seasonality of demand

COMPETITIVE LANDSCAPE

International players leverage brand recognition and trust to dominate value shares
Steep decline in weight loss supplements impacts overall share movements
Meal replacement players are well placed to ride out official healthy living push

CATEGORY DATA

Table 87 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 88 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 90 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Russia

HEADLINES

PROSPECTS

Seasonality and low purchasing power limit sales
Consumers prefer to buy components separately rather than replace first aid kits
Affordability and diverse offer favour sticking plasters/adhesive bandages

COMPETITIVE LANDSCAPE

Internationals exert influence through marketing and product development
Paul Hartmann offers innovation in a stagnant category to remain ahead of the field
Development in children’s products offers some value potential

CATEGORY DATA

Table 93 Sales of Wound Care by Category: Value 2014-2019
Table 94 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Wound Care: % Value 2015-2019
Table 96 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 97 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 98 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024