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Consumer Health in Venezuela

February 2019
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Venezuela with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Venezuela, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Venezuela report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Venezuela?
  • Which are the leading brands in Consumer Health in Venezuela?
  • How are products distributed in Consumer Health in Venezuela?
  • How has the regulatory and operating environment for Consumer Health changed in Venezuela?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Venezuela

EXECUTIVE SUMMARY

Hyperinflation worsens an already critical situation
Negative growth rates continue in spite of a slightly better supply
Oligopolistic competition characterises the Venezuelan market in 2018
Drugstores/parapharmacies lead retail distribution
Future performance hinges on macroeconomic and industrial policies

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018 Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018 Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018 Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018 Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018 Table 7 Distribution of Consumer Health by Format: % Value 2013-2018 Table 8 Distribution of Consumer Health by Format and Category: % Value 2018 Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

SOURCES

Summary 1 Research Sources

Analgesics in Venezuela

HEADLINES

PROSPECTS

Volume sales of systemic analgesics dominate in 2018
Lower incidence of viral infections affects sales of acetaminophen

COMPETITIVE LANDSCAPE

Two domestic companies lead analgesics
Two multinationals follow at a distance
Unstable presence of generics limits positive performance

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2013-2018 Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018 Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018 Table 14 NBO Company Shares of Analgesics: % Value 2014-2018 Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018 Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023 Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Venezuela

HEADLINES

PROSPECTS

Herbal ingredients and non-specific products increasingly the focus of companies
Some products are coming back to shelves

COMPETITIVE LANDSCAPE

Cough remedies dominates cough, cold and allergy (hay fever) remedies
Laboratorios La Santé’s wider variety of products boosts its performance
Domestic companies enjoy strong positions

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018 Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018 Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018 Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023 Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Venezuela

HEADLINES

PROSPECTS

Greater degree of competition is observed in some categories in 2018
Imports of antifungals’ active ingredients plunged in 2018
Past price distortions result in uneven performances

COMPETITIVE LANDSCAPE

Bayer leads with high-quality, trusted brands and local manufacturing facilities
Domestic companies with accessible products improve their value shares in 2018
One multinational company slides in the ranking

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2013-2018 Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018 Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018 Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018 Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023 Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Venezuela

HEADLINES

PROSPECTS

Comparatively dynamic category in consumer health
Fish oils/omega fatty acids leads sales of dietary supplements
Garlic is the new “miracle” natural remedy in Venezuela

COMPETITIVE LANDSCAPE

Two domestic companies lead dietary supplements
Arco Iris Laboratorio climbs another position in the ranking
Amway de Venezuela regains its presence in 2018

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2013-2018 Table 31 Sales of Dietary Supplements by Category: % Value Growth 2013-2018 Table 32 Sales of Dietary Supplements by Positioning: % Value 2013-2018 Table 33 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018 Table 34 NBO Company Shares of Dietary Supplements: % Value 2014-2018 Table 35 LBN Brand Shares of Dietary Supplements: % Value 2015-2018 Table 36 Forecast Sales of Dietary Supplements by Category: Value 2018-2023 Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Venezuela

HEADLINES

PROSPECTS

A structural change in antacids opens up business opportunities
Alternative products increasingly used due to limited availability
Proton pump inhibitors substitute H2 blockers altogether in 2018

COMPETITIVE LANDSCAPE

Two large players dominate digestive remedies in 2018
Domestic companies are followers in a concentrated category
One key brand dominates paediatric diarrhoeal remedies in 2018

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2013-2018 Table 39 Sales of Digestive Remedies by Category: % Value Growth 2013-2018 Table 40 NBO Company Shares of Digestive Remedies: % Value 2014-2018 Table 41 LBN Brand Shares of Digestive Remedies: % Value 2015-2018 Table 42 Forecast Sales of Digestive Remedies by Category: Value 2018-2023 Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Venezuela

HEADLINES

PROSPECTS

Herbal/traditional products benefit from their availability and price
Cough remedies and sleep aids are key categories
Small presence of alternative medicine and treatments

COMPETITIVE LANDSCAPE

Laboratorios Roemmers-Klinos leads due to its strength in cough remedies
Herbal/traditional vitamins and dietary supplements remain undeveloped
Increasing presence of private label

CATEGORY DATA

Table 44 Sales of Herbal/Traditional Products: Value 2013-2018 Table 45 Sales of Herbal/Traditional Products: % Value Growth 2013-2018 Table 46 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018 Table 47 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018 Table 48 Forecast Sales of Herbal/Traditional Products: Value 2018-2023 Table 49 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Venezuela

PROSPECTS

Paediatric Consumer Health in Venezuela

HEADLINES

PROSPECTS

Paediatric medicine more expensive than products for adults
Potential of unexploited categories
Increased availability of acetaminophen benefits paediatric analgesics

COMPETITIVE LANDSCAPE

Laboratorios La Santé leads for third year in a row in a fragmented category
Favourable conditions boost sales of nappy (diaper) rash treatments
Paediatric diarrhoeal remedies sees a new brand

CATEGORY DATA

Table 50 Sales of Paediatric Consumer Health by Category: Value 2013-2018 Table 51 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018 Table 52 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018 Table 53 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023 Table 54 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sports Nutrition in Venezuela

HEADLINES

PROSPECTS

Security concerns adds to a difficult operating environment
High prices encourage substitution of sports nutrition products

COMPETITIVE LANDSCAPE

Online sales drive the category in 2018
International products are the only supply available

CATEGORY DATA

Table 55 Sales of Sports Nutrition by Category: Value 2013-2018 Table 56 Sales of Sports Nutrition by Category: % Value Growth 2013-2018 Table 57 NBO Company Shares of Sports Nutrition: % Value 2014-2018 Table 58 LBN Brand Shares of Sports Nutrition: % Value 2015-2018 Table 59 Forecast Sales of Sports Nutrition by Category: Value 2018-2023 Table 60 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Venezuela

HEADLINES

PROSPECTS

Single vitamins showed increased variety in 2018
Multivitamins’ sales remain marginal
Fortification in certain packaged food categories is standard

COMPETITIVE LANDSCAPE

Domestic laboratories dominate the category in 2018
Single supplier of multivitamins retains its value share ranking

CATEGORY DATA

Table 61 Sales of Vitamins by Category: Value 2013-2018 Table 62 Sales of Vitamins by Category: % Value Growth 2013-2018 Table 63 Sales of Multivitamins by Positioning: % Value 2013-2018 Table 64 NBO Company Shares of Vitamins: % Value 2014-2018 Table 65 LBN Brand Shares of Vitamins: % Value 2015-2018 Table 66 Forecast Sales of Vitamins by Category: Value 2018-2023 Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Venezuela

HEADLINES

PROSPECTS

Further decline due to food shortages and high prices
Health and wellness an established trend among higher earners
Affluent Venezuelans will continue to consume slimming products

COMPETITIVE LANDSCAPE

Direct-selling brand, Herbalife, leads weight management and wellbeing
Meal replacement companies rank second and third

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2013-2018 Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018 Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018 Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018 Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023 Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Venezuela

HEADLINES

PROSPECTS

Scarcity of products in underdeveloped category
Limited supply and poor variety in 2018
Consumer knowledge of gauze/tape is weak, as are marketing activities

COMPETITIVE LANDSCAPE

BSN Medical Venezuela continues to lead
Domestic companies are increasing the level of activity in 2018

CATEGORY DATA

Table 74 Sales of Wound Care by Category: Value 2013-2018 Table 75 Sales of Wound Care by Category: % Value Growth 2013-2018 Table 76 NBO Company Shares of Wound Care: % Value 2014-2018 Table 77 LBN Brand Shares of Wound Care: % Value 2015-2018 Table 78 Forecast Sales of Wound Care by Category: Value 2018-2023 Table 79 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
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This report originates from Passport, our Consumer Health research and analysis database.

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