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Strategy Briefing

Consumer Health Trends, Developments and Prospects

Jul 2014

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer health is a fast growing industry with strong development across categories. High healthcare costs have increased focus on self-care and prevention and the health and fitness trend has consumers seeking products that support personal wellbeing. Attracted by bright growth prospects, companies are increasing stakes in consumer health. As policy updates shift regulations towards efficiency and product accessibility, the enforcement of consumer protection guidelines is increasingly strict.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Growing healthcare costs drive self-medication and prevention

Burgeoning healthcare expenditure is a progressively large burden for economies around the world. As governing agencies enact policies that push health responsibility back to consumers, self-medication and preventive care are increasingly common as a way to avoid costly medical treatments.

Regulators seek greater product accessibility and compliance

Agencies are taking a more flexible approach to certain regulations such as OTC switches and product distribution. At the same time, they are intensifying the enforcement of policies, especially those geared towards consumer protection. The combination of greater regulatory flexibility and enforcement will improve compliance and foster consumer confidence in self-treatment.

Companies seek strategic opportunities to bolster their position in the consumer health industry

Given the consumer megatrend towards health and wellness, as well as other favourable demographic, economic and regulatory developments, companies are increasing their stakes in the highly profitable consumer health industry. Acquisitions prioritising geographic and portfolio expansion and strategic partnerships have the potential to reshape the competitive landscape.

Retailing evolves to address consumer needs and modern developments

Retailers are expanding their role as partners in wellness by bolstering healthcare resources and offerings, such as retail clinics and health information kiosks. Non-traditional channels, especially internet retailing, are on the rise as distribution restrictions ease and retailers grow their online capabilities. However, store-based sales will continue to dominate OTC given immediacy of use.

The information age has a profound impact on consumer health

Technology is a growing part of consumer health, affecting all players across the industry. Most notable of all is the wealth of available information empowering consumers to make educated decisions, as well as the growing number of opportunities for companies to connect with consumers.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

2013 Consumer Health Overview

Forces shaping consumer health in 2013

Diverging populations: Fitness conscious vs increasingly unhealthy

Demographic developments drive innovation

Growing means, as well as aches and pains

The push towards self-care and prevention

Improving regulatory policies for greater efficiency and compliance

Technology: A growing part of life, and consumer health

Consumer health development

Competitive Landscape

The increasingly competitive consumer health environment

Consolidation in the fragmented consumer health industry

Case study: GSK and Novartis joint venture vs Bayer AG

The new consumer health competitive landscape

Powerhouses in the power categories

Regional strengths and weaknesses

Country level comparison

A new target in consumer health

Seeking a truly global presence

Local players with high aspirations

Regional companies become key for international growth

Greatest changes in the competitive landscape in 2013

Retailing Trends

Channel distribution in consumer health

Distribution varies by consumer health category

The expanding role of pharmacy retailers in consumer health

Private label and OTC generics: A growing challenge

Non-store retailing: Internet grows and direct selling woes

Regional Overview

The consumer health growth trend varies by region

Consumer health retail value sales growth by country

Emerging markets lead growth, but major markets command sales

Asia Pacific trends and developments

Asia Pacific prospects

Australasia trends and developments

Australasia prospects

Eastern Europe trends and developments

Eastern Europe prospects

Latin America trends and developments

Latin America prospects

Middle East and Africa trends and developments

Middle East and Africa prospects

North America trends and developments

North America prospects

Western Europe trends and developments

Western Europe prospects

Category Overview

The continued recovery of the OTC market

Allergy remedies on the rise, analgesics scrutinised

VDS energises the consumer health market

Prevention and targeted marketing positionings propel VDS

Targeted supplements outpace general health dietary supplements

Greater oversight and a new angle boost weight management

Sports nutrition benefits from a broadening consumer base

Parents and regulators focus on paediatric consumer health

Herbal/traditional products an integral part of consumer health

Beyond 2013 Expectations

Major consumer health category prospects

Looking beyond Brazil, Russia, India and China (BRIC)

Largest 2013-2018 growth opportunities

Elements advancing consumer health

The complex interplay of factors determines projected growth

Consumer health development 2013-2018

Data Parameters

Data parameters

Report Definitions

Report definitions (1)

Report definitions (2)

Report definitions (3)

Report definitions and references

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Megatrends

Strategy Briefing

Consumer Health Trends, Developments and Prospects

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Growing healthcare costs drive self-medication and prevention

Regulators seek greater product accessibility and compliance

Companies seek strategic opportunities to bolster their position in the consumer health industry

Retailing evolves to address consumer needs and modern developments

The information age has a profound impact on consumer health

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

2013 Consumer Health Overview

Forces shaping consumer health in 2013

Diverging populations: Fitness conscious vs increasingly unhealthy

Demographic developments drive innovation

Growing means, as well as aches and pains

The push towards self-care and prevention

Improving regulatory policies for greater efficiency and compliance

Technology: A growing part of life, and consumer health

Consumer health development

Competitive Landscape

The increasingly competitive consumer health environment

Consolidation in the fragmented consumer health industry

Case study: GSK and Novartis joint venture vs Bayer AG

The new consumer health competitive landscape

Powerhouses in the power categories

Regional strengths and weaknesses

Country level comparison

A new target in consumer health

Seeking a truly global presence

Local players with high aspirations

Regional companies become key for international growth

Greatest changes in the competitive landscape in 2013

Retailing Trends

Channel distribution in consumer health

Distribution varies by consumer health category

The expanding role of pharmacy retailers in consumer health

Private label and OTC generics: A growing challenge

Non-store retailing: Internet grows and direct selling woes

Regional Overview

The consumer health growth trend varies by region

Consumer health retail value sales growth by country

Emerging markets lead growth, but major markets command sales

Asia Pacific trends and developments

Asia Pacific prospects

Australasia trends and developments

Australasia prospects

Eastern Europe trends and developments

Eastern Europe prospects

Latin America trends and developments

Latin America prospects

Middle East and Africa trends and developments

Middle East and Africa prospects

North America trends and developments

North America prospects

Western Europe trends and developments

Western Europe prospects

Category Overview

The continued recovery of the OTC market

Allergy remedies on the rise, analgesics scrutinised

VDS energises the consumer health market

Prevention and targeted marketing positionings propel VDS

Targeted supplements outpace general health dietary supplements

Greater oversight and a new angle boost weight management

Sports nutrition benefits from a broadening consumer base

Parents and regulators focus on paediatric consumer health

Herbal/traditional products an integral part of consumer health

Beyond 2013 Expectations

Major consumer health category prospects

Looking beyond Brazil, Russia, India and China (BRIC)

Largest 2013-2018 growth opportunities