The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2014
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Eastern Europe is one of the world’s most intriguing consumer health regions. Anchored by the large Russian market, many are quick to overlook the myriad secondary markets that drive much of the region’s spending and whose unique cultural and regulatory environments vary widely. This global brief examines the key socioeconomic, health and market trends shaping the industry and provides an overview of the important OTC and VDS categories in the world’s most advanced “developing region”.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
In most statistics, Eastern Europe compares well with the other developing regions. Its relatively higher wages, greater gender equality and more even income distribution provide a solid foundation for consumer goods industries.
Populations are expected to stagnate, and even decline in some markets, through 2030. While the resulting greying of the population could benefit some categories (eye health supplements, analgesics), it poses a risk to the industry’s long-term growth prospects, particularly if wages also stagnate.
High rates of alcohol and tobacco consumption weigh heavily on public health in Eastern Europe, where only two countries can boast of a healthy life expectancy at birth of over 70 years.
While access to healthcare in Eastern Europe is high relative to many developing areas, long waits at doctors’ surgeries and low rates of reimbursement have made self-care with OTC remedies a popular treatment choice in many countries.
Though Russia accounts for the lion’s share of value sales in Eastern Europe, compelling growth stories can be found in other markets such as Ukraine, Romania and Belarus.
Restrictive distribution laws, a growing crackdown on advertising and health claims, a preference for in-country production in Russia and the risk of retaliatory import/export protectionism make the Eastern European regulatory landscape one of the world’s most difficult to navigate.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.