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Strategy Briefing

Consumer Health Trends in Eastern Europe

Jun 2014

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Eastern Europe is one of the world’s most intriguing consumer health regions. Anchored by the large Russian market, many are quick to overlook the myriad secondary markets that drive much of the region’s spending and whose unique cultural and regulatory environments vary widely. This global brief examines the key socioeconomic, health and market trends shaping the industry and provides an overview of the important OTC and VDS categories in the world’s most advanced “developing region”.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Eastern Europe fairly developed

In most statistics, Eastern Europe compares well with the other developing regions. Its relatively higher wages, greater gender equality and more even income distribution provide a solid foundation for consumer goods industries.

Population stagnation poses a challenge

Populations are expected to stagnate, and even decline in some markets, through 2030. While the resulting greying of the population could benefit some categories (eye health supplements, analgesics), it poses a risk to the industry’s long-term growth prospects, particularly if wages also stagnate.

Unhealthy habits hinder quality of life

High rates of alcohol and tobacco consumption weigh heavily on public health in Eastern Europe, where only two countries can boast of a healthy life expectancy at birth of over 70 years.

Healthcare markets pushing consumers to self-care

While access to healthcare in Eastern Europe is high relative to many developing areas, long waits at doctors’ surgeries and low rates of reimbursement have made self-care with OTC remedies a popular treatment choice in many countries.

Russia dominates, but other markets offer bright spots

Though Russia accounts for the lion’s share of value sales in Eastern Europe, compelling growth stories can be found in other markets such as Ukraine, Romania and Belarus.

Regulations are tightening across the region

Restrictive distribution laws, a growing crackdown on advertising and health claims, a preference for in-country production in Russia and the risk of retaliatory import/export protectionism make the Eastern European regulatory landscape one of the world’s most difficult to navigate.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Sales by category in Eastern Europe in 2013

Key findings

Forces driving consumer health development in Eastern Europe

Consumer health sales across Eastern Europe

Consumer health development by major category over 2008-2013

Economic and Demographic Overview

ECONOMIC AND DEMOGRAPHIC OVERVIEW

Eastern Europe among the most advanced developing regions

Population statistics

Widespread population declines expected in Eastern Europe

High alcohol and tobacco consumption drives health concerns

Diets exacerbate health concerns

Over the Counter (OTC) Drugs

OVER THE COUNTER (OTC) DRUGS

Eastern Europe OTC sales by category

Cough, cold and allergy (hay fever) remedies in Eastern Europe

Cough, cold and allergy (hay fever remedies) sales by market

Analgesics in Eastern Europe

Analgesics sales by market

Digestive remedies in Eastern Europe

Digestive remedies sales by market

Dermatologicals in Eastern Europe

Dermatologicals sales by market

Case study: Menarini Group in Eastern Europe

Based in Italy, excelling in Eastern Europe

Menarini’s entrenched position in Russia

More investment needed to maintain position

OTC regulations in Eastern Europe

Vitamins and Dietary Supplements

VITAMINS AND DIETARY SUPPLEMENTS

VDS sales across Eastern Europe

Eastern Europe VDS consumption set to rise

Leading VDS categories in Eastern Europe

VDS category drawing investment

Direct selling gains steam in Eastern Europe

Case study: Pharmstandard OAO ( OTCPharm OAO)

Pharmstandard’s strength at home

Big changes ahead for Pharmstandard

VDS marketing restrictions tightening across key markets

Weight Management and Sports Nutrition

WEIGHT MANAGEMENT AND SPORTS NUTRITION

Concern over fitness levels growing

Weight management

Sports nutrition

Country Highlights

COUNTRY HIGHLIGHTS

Poland struggles to keep pace

Ukraine’s recent growth cast into question

Romania emerges as a regional growth engine

Conclusion

Key takeaways (1)

Key takeaways (2)

Eastern Europe consumer health sales and growth

Report Definitions

Definitions

Data parameters and report definitions

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Megatrends

Strategy Briefing

Consumer Health Trends in Eastern Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Eastern Europe fairly developed

Population stagnation poses a challenge

Unhealthy habits hinder quality of life

Healthcare markets pushing consumers to self-care

Russia dominates, but other markets offer bright spots

Regulations are tightening across the region

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Sales by category in Eastern Europe in 2013

Key findings

Forces driving consumer health development in Eastern Europe

Consumer health sales across Eastern Europe

Consumer health development by major category over 2008-2013

Economic and Demographic Overview

ECONOMIC AND DEMOGRAPHIC OVERVIEW

Eastern Europe among the most advanced developing regions

Population statistics

Widespread population declines expected in Eastern Europe

High alcohol and tobacco consumption drives health concerns

Diets exacerbate health concerns

Over the Counter (OTC) Drugs

OVER THE COUNTER (OTC) DRUGS

Eastern Europe OTC sales by category

Cough, cold and allergy (hay fever) remedies in Eastern Europe

Cough, cold and allergy (hay fever remedies) sales by market

Analgesics in Eastern Europe

Analgesics sales by market

Digestive remedies in Eastern Europe

Digestive remedies sales by market

Dermatologicals in Eastern Europe

Dermatologicals sales by market

Case study: Menarini Group in Eastern Europe

Based in Italy, excelling in Eastern Europe

Menarini’s entrenched position in Russia

More investment needed to maintain position

OTC regulations in Eastern Europe

Vitamins and Dietary Supplements

VITAMINS AND DIETARY SUPPLEMENTS

VDS sales across Eastern Europe

Eastern Europe VDS consumption set to rise

Leading VDS categories in Eastern Europe

VDS category drawing investment

Direct selling gains steam in Eastern Europe

Case study: Pharmstandard OAO ( OTCPharm OAO)

Pharmstandard’s strength at home

Big changes ahead for Pharmstandard

VDS marketing restrictions tightening across key markets

Weight Management and Sports Nutrition

WEIGHT MANAGEMENT AND SPORTS NUTRITION

Concern over fitness levels growing

Weight management

Sports nutrition

Country Highlights

COUNTRY HIGHLIGHTS

Poland struggles to keep pace

Ukraine’s recent growth cast into question

Romania emerges as a regional growth engine

Conclusion

Key takeaways (1)

Key takeaways (2)

Eastern Europe consumer health sales and growth

Report Definitions

Definitions

Data parameters and report definitions

Related content available in Passport

Why buy this report?

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