Consumer Healthy Living

Global Survey Report

About This Report

Dec 2011

Passport Survey explores consumer opinions and habits pertaining to healthy living, including attitudes and motivations about being healthy, as well as similarities and differences in exercise, smoking and drinking, dietary and nutritional supplements, healthcare, and stress across countries, genders, and ages. Results are based on responses to Euromonitor’s flagship survey, the Annual Study 2011, which reached out to 16,000 consumers in 8 countries.

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Consumer Healthy Living

What the Annual Survey can contribute to your business strategy?

Global overview of major trends in five areas of consumer life:

  • Healthy Living
  • Food & Drink
  • Shopping & Leisure
  • Technology
  • Personal Life

Insights into consumers in the fastest growing and the most established consumer markets:

  • United States
  • Latin America (Brazil)
  • Europe (UK, Germany, France)
  • Asia (China, India, Japan)

Analysis of consumer attitudes and behaviours by demographic, consumer traits: country, age, gender, social class, household type.

Analysis of consumer behaviours by attitudinal survey responses on opinion and personality.

RESEARCH OVERVIEW

Why Euromonitor’s Annual Survey matters
Why Euromonitor’s Annual Survey is unique
Overview of methodology
Online sampling
Overview of respondents (~2,000 per country)

INTRODUCTION

Main questions

HEALTHY MOTIVATIONS & ATTITUDES

Healthy m otivations & attitudes overview
Motivation to be healthy is closely intertwined with personal life
Knowing health is important doesn’t always lead to healthy living
Maintaining good health is a multi-faceted process
Women feel the potential health impact of most factors is greater

EXERCISE

Exercise overview
When they exercise, global consumers prefer non-sports
Good intentions are enough for exercise…sometimes
The active developing markets don’t necessarily play ball

SMOKING & DRINKING

Smoking & drinking overview
Smoking
Drinking
Smoking and drinking are common co-behaviors

VITAMINS & SUPPLEMENTS

Vitamins and supplements overview
Supplements are part of the daily routine for the US
China, India, and Brazil find value in supplements

HEALTHCARE

Healthcare overview
Conventional doctors see most patients, except in Japan
Relationship between conventional & alternative healthcare

STRESS

Stress overview
Impact of stress varies depending on age and gender
Importance of limiting stress differs most across countries

CONCLUSION

Key answers

APPENDIX

Endnotes (1)
Endnotes (2)