Executive Summary

Oct 2019
Healthy but slower value growth as consumer confidence fluctuates

Consumer lending in Italy continued to perform well in 2019, with consumer credit categories recording value growth in gross lending and outstanding balance. However, there was a further slight-to-marginal downturn in gross lending value in mortgages/housing.

Low credit risk due to tighter bank controls and improving household finances

The credit risk on consumer lending remains low due to the stricter controls applied by banks and the more modest household demand for loans. The Bank of Italy reported that the criteria applied by banks for a loan’s eligibility remained unchanged in the second quarter of 2019, as households continued to meet their debt obligations.

P2P lending offers innovative opportunities to consumers and lenders

Meanwhile, peer-to-peer (P2P) lending is becoming an important substitute for traditional bank lending. Players like BLender and Smartika put borrowers and savers in contact via their websites, and allow households to request loans.

Uncertain economic prospects limit demand for mortgages/housing

Even if the historically low levels of the Euribor and IRS indexes allowed banks to cut down on both fixed and variable interest rates on mortgages, the value of new mortgages decreased during 2019. Fluctuating consumer confidence in the country’s economic prospects and employment levels limited demand.

Favourable interest rates set to underpin growth despite economic and political uncertainty

The performance of consumer lending in Italy is predicted to remain positive over the forecast period, with value increases in gross lending and outstanding balance anticipated across all categories. Expected low interest rates and improving employment and disposable income levels are driving consumer confidence, although many consumers remain cautious about the economic situation, which may limit value growth rates.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Lending industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Lending industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Consumer Lending in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Lending in Italy?
  • What are the major trends set to impact the market in Italy?
  • What capacity for consumer debt still exists in the market?
  • What’s the state of credit quality in the market?
  • Has the economic downturn reset the lender competitive landscape?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Consumer Lending in Italy, originate from our database within our Consumer Finance market share and market size database, Passport, a platform which analyses Consumer Finance in 46 countries and globally.

Consumer Lending in Italy - Industry Overview

EXECUTIVE SUMMARY

Healthy but slower value growth as consumer confidence fluctuates
Low credit risk due to tighter bank controls and improving household finances
P2P lending offers innovative opportunities to consumers and lenders
Uncertain economic prospects limit demand for mortgages/housing
Favourable interest rates set to underpin growth despite economic and political uncertainty

MARKET DATA

Table 1 Consumer Lending: Outstanding Balance by Category: Value 2014-2019
Table 2 Consumer Lending: Outstanding Balance by Category: % Value Growth 2014-2019
Table 3 Consumer Lending: Gross Lending by Category: Value 2014-2019
Table 4 Consumer Lending: Gross Lending by Category: % Value Growth 2014-2019
Table 5 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2014-2019
Table 6 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2014-2019
Table 7 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2014-2019
Table 8 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2014-2019
Table 9 Forecast Consumer Lending: Outstanding Balance by Category: Value 2019-2024
Table 10 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2019-2024
Table 11 Forecast Consumer Lending: Gross Lending by Category: Value 2019-2024
Table 12 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Consumer Credit in Italy - Category analysis

HEADLINES

PROSPECTS

Slowing demand for home lending as bonus scheme comes to an end
Auto and “other” personal lending continue to capture most demand
Subzero interest rates see more consumers move to online lending

COMPETITIVE LANDSCAPE

Technology shakes up the landscape with new models and tools
Findomestic Banca taps into digitalisation and partnerships to gain edge
Investments see Agos strengthen its positioning and expand its offer

CATEGORY DATA

Table 13 Consumer Credit: Outstanding Balance by Category: Value 2014-2019
Table 14 Consumer Credit: Outstanding Balance by Category: % Value Growth 2014-2019
Table 15 Consumer Credit: Gross Lending by Category: Value 2014-2019
Table 16 Consumer Credit: Gross Lending by Category: % Value Growth 2014-2019
Table 17 Forecast Consumer Credit: Outstanding Balance by Category: Value 2019-2024
Table 18 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2019-2024
Table 19 Forecast Consumer Credit: Gross Lending by Category: Value 2019-2024
Table 20 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2019-2024