Executive Summary

Oct 2019
Despite positive performance, consumer lending posts weaker growth

Both GDP growth and the decline in demand for company loans hampered the development of consumer lending in Morocco, such that GDP posted growth of 3.1% since January 2019, while companies’ investments have stagnated since 2018.

Bank institutions are reducing interest rates to encourage borrowing

Bank institutions are facilitating the process of credit and offering new programmes at lower interest rates. To illustrate, Attijariwafa Bank has set a new pricing policy where rates are no longer fixed depending on the repayment period and the client's income, but instead sets a specific rate for a longer interval of the loan period.

Digitalisation is highly penetrating consumer lending

In Morocco, the rate of banking is rapidly increasing, reaching 73% in 2019. In parallel, technology advancement is impressive and covering several fields, including banking systems.

Mortgage remains the most difficult credit to boost

Despite the huge efforts made by bank institutions in cooperation with the government, especially the reduction in interest rates, mortgages/housing is witnessing a considerable slowdown in 2019. This is due to a general decrease in demand for real estate among Moroccans, such that the high cost of living and lack of funds are hampering decision making around mortgages/housing.

Future of consumer lending remains uncertain

The majority of economic indicators in Morocco suggest different expectations. Thus, the future of employment, GDP, in addition to the continuous growth of living costs and income levels remain uncertain.

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Consumer Lending in Morocco

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Lending industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Lending industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Consumer Lending in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Lending in Morocco?
  • What are the major trends set to impact the market in Morocco?
  • What capacity for consumer debt still exists in the market?
  • What’s the state of credit quality in the market?
  • Has the economic downturn reset the lender competitive landscape?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Consumer Lending in Morocco, originate from our database within our Consumer Finance market share and market size database, Passport, a platform which analyses Consumer Finance in 46 countries and globally.

Consumer Lending in Morocco - Industry Overview

EXECUTIVE SUMMARY

Despite positive performance, consumer lending posts weaker growth
Bank institutions are reducing interest rates to encourage borrowing
Digitalisation is highly penetrating consumer lending
Mortgage remains the most difficult credit to boost
Future of consumer lending remains uncertain

MARKET DATA

Table 1 Consumer Lending: Outstanding Balance by Category: Value 2014-2019
Table 2 Consumer Lending: Outstanding Balance by Category: % Value Growth 2014-2019
Table 3 Consumer Lending: Gross Lending by Category: Value 2014-2019
Table 4 Consumer Lending: Gross Lending by Category: % Value Growth 2014-2019
Table 5 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2014-2019
Table 6 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2014-2019
Table 7 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2014-2019
Table 8 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2014-2019
Table 9 Forecast Consumer Lending: Outstanding Balance by Category: Value 2019-2024
Table 10 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2019-2024
Table 11 Forecast Consumer Lending: Gross Lending by Category: Value 2019-2024
Table 12 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Consumer Credit in Morocco - Category analysis

HEADLINES

PROSPECTS

Lower interest rates are driving consumer credit
Decreasing demand for consumer credit
Consumer credit is likely to post positive results over the forecast period

COMPETITIVE LANDSCAPE

Gross lending of home lending driving the category
Attijariwafa Bank continues receiving global awards
Participatory banks are likely to absorb the decline evident in standard banks

CATEGORY DATA

Table 13 Consumer Credit: Outstanding Balance by Category: Value 2014-2019
Table 14 Consumer Credit: Outstanding Balance by Category: % Value Growth 2014-2019
Table 15 Consumer Credit: Gross Lending by Category: Value 2014-2019
Table 16 Consumer Credit: Gross Lending by Category: % Value Growth 2014-2019
Table 17 Forecast Consumer Credit: Outstanding Balance by Category: Value 2019-2024
Table 18 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2019-2024
Table 19 Forecast Consumer Credit: Gross Lending by Category: Value 2019-2024
Table 20 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2019-2024