Executive Summary

Oct 2019
Romanian national bank implements new regulations to control market

Consumption-led economic growth was the strategy in Romania in recent years. Although slowing, this continues in 2019.

Bank tax takes industry by surprise

The bank tax was pushed by the government from the beginning of 2019, taking the whole banking industry, the national bank, the global rating agencies, by surprise. This created a storm in the industry, trying to overtax banks to levels considered unsustainable.

Fixed interest rates gaining popularity

Fixed interest rates are gaining share, enabling greater predictability for both banks and consumers due to the risky exposure variable interest rates bring (in this case not affected by the IRCC/ROBOR change). Pressured by the government, the National Bank of Romania (BNR) announced a new reference index for consumer credit (IRCC), which is to replace the ROBOR Index, according to which Romanians’ instalments for loans will be calculated.

Confident consumers enter into long-term financial commitments

The Romanian real estate market has enjoyed strong recovery in recent years, a trend evident in rising property prices, the increasing number of transactions, and the need for financing solutions. Supported by strong economic growth and rising incomes, consumers are increasingly confident entering into long-term commitments, such as purchases of property.

Growth in housing lending set to continue, interest rate cap expected

With falling funds every year, the Prima Casa programme is expected to see significant transformation over the forecast period. With a well-known property culture, increasing incomes and/or a natural need to move to more modern housing, mortgages/housing lending is expected to see positive growth in both gross lending and outstanding balance, albeit at much lower rates than seen in recent years.

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Consumer Lending in Romania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Lending industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Lending industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Consumer Lending in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Lending in Romania?
  • What are the major trends set to impact the market in Romania?
  • What capacity for consumer debt still exists in the market?
  • What’s the state of credit quality in the market?
  • Has the economic downturn reset the lender competitive landscape?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Consumer Lending in Romania, originate from our database within our Consumer Finance market share and market size database, Passport, a platform which analyses Consumer Finance in 46 countries and globally.

Consumer Lending in Romania - Industry Overview

EXECUTIVE SUMMARY

Romanian national bank implements new regulations to control market
Bank tax takes industry by surprise
Fixed interest rates gaining popularity
Confident consumers enter into long-term financial commitments
Growth in housing lending set to continue, interest rate cap expected

MARKET DATA

Table 1 Consumer Lending: Outstanding Balance by Category: Value 2014-2019
Table 2 Consumer Lending: Outstanding Balance by Category: % Value Growth 2014-2019
Table 3 Consumer Lending: Gross Lending by Category: Value 2014-2019
Table 4 Consumer Lending: Gross Lending by Category: % Value Growth 2014-2019
Table 5 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2014-2019
Table 6 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2014-2019
Table 7 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2014-2019
Table 8 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2014-2019
Table 9 Forecast Consumer Lending: Outstanding Balance by Category: Value 2019-2024
Table 10 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2019-2024
Table 11 Forecast Consumer Lending: Gross Lending by Category: Value 2019-2024
Table 12 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Consumer Credit in Romania - Category analysis

HEADLINES

PROSPECTS

Efforts to control lending growth prove ineffective
Auto lending faces competition from alternatives, educational lending growth skewed by rise from low base
Card lending popular due to flexibility, convenience and added-value benefits

COMPETITIVE LANDSCAPE

Fragmented industry demonstrates gradual consolidation
Players seek to increase convenience of lending applications
Interest rate cap expected, with implications for both players and customers

CATEGORY DATA

Table 13 Consumer Credit: Outstanding Balance by Category: Value 2014-2019
Table 14 Consumer Credit: Outstanding Balance by Category: % Value Growth 2014-2019
Table 15 Consumer Credit: Gross Lending by Category: Value 2014-2019
Table 16 Consumer Credit: Gross Lending by Category: % Value Growth 2014-2019
Table 17 Forecast Consumer Credit: Outstanding Balance by Category: Value 2019-2024
Table 18 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2019-2024
Table 19 Forecast Consumer Credit: Gross Lending by Category: Value 2019-2024
Table 20 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2019-2024