Strategy Briefing

Consumer Lifestyles in Asia Pacific

Apr 2018

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About This Report

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Consumers’ attitudes and habits in the very diverse Asia Pacific region have evolved significantly in recent years, with a variety of economic, demographic and social changes helping mould a new, more dynamic consumer profile. Among other trends, consumers are generally earning more, moving to cities, having fewer children and living longer. In the coming years, members of the growing middle class in the region are expected to drive increased demand for a wide range of modern goods and services.

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Overview

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Middle class growing as disposable incomes rise

Disposable incomes in the Asia Pacific region are projected to grow by 79% in real terms over the 2017-2030 period, spurring growth in the middle class in China, Indonesia, Malaysia, the Philippines, Singapore, Taiwan and Thailand. Consumers in the region are expected to spend more freely on discretionary items, spend more on their children and save more for their future.

“Super-aged” and 65+ consumer segments will drive increased spending

The 65+ age group in the region is projected to expand to a size greater than that of the entire population of North America by 2019. The senior segment (80+), also known as the “super-aged”, will increase by over 36 million between 2017 and 2030. There are, however, still huge disparities in life expectancies in the region, such as the nearly 20 years difference in life expectancies between women in Pakistan and Japan. These older consumers will drive increased demand for products and services that keep them healthy and active, and will also present opportunities for travel and other leisure activities.

Rise of the megacity and transition from a rural to urban economy by 2022

As the region moves toward a more urban economy, consumers will enjoy greater job opportunities and increased access to modern goods and services. By 2030, there will be 19 megacities (10 million+ population) in the Asia Pacific region, with Jakarta overtaking Tokyo to become the world’s largest megacity.

Persistent low birth rates lead to a decline in the number of young adults

The number of young adults in the region is projected to fall by 37 million by 2030, leading to potential job market disruption and stagnant economic growth, which will affect wages and spending. Higher education will also be affected, with fewer students available to fill classrooms.

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Introduction

Scope

Key findings

Regional Consumer Profiles

Mid-lifers will remain the mainstay for spending as numbers surge

65+ segment will surpass the entire population of North America by 2019

Women in Japan living nearly 20 years longer than women in Pakistan

Growth of megacities will create greater reliance on new technologies

Low birth rates and rise of the “super-aged” will impact workforce

Regional Lifestyles in Focus

High number of babies and infants will continue to drive spending

Urban population in Asia Pacific to overtake rural population by 2022

Couples with children still the largest household type, but growth stalls

Increase in disposable income will enable consumers to trade up

Regional consumer spending on essentials by middle income segment

Country Snapshots

Azerbaijan: age profiles in context

Azerbaijan: consumer landscape

China: age profiles in context

China: c onsumer landscape

Hong Kong: age profiles in context

Hong Kong: c onsumer landscape

India: age profiles in context

India: c onsumer landscape

Indonesia: age profiles in context

Indonesia: c onsumer landscape

Japan: age profiles in context

Japan: c onsumer landscape

Kazakhstan: age profiles in context

Kazakhstan: c onsumer landscape

Malaysia: age profiles in context

Malaysia: c onsumer landscape

Pakistan: age profiles in context

Pakistan: consumer landscape

Philippines: age profiles in context

Philippines: c onsumer landscape

Singapore: age profiles in context

Singapore: c onsumer landscape

South Korea: age profiles in context

South Korea: consumer landscape

Taiwan: age profiles in context

Taiwan: consumer landscape

Thailand: age profiles in context

Thailand: c onsumer landscape

Turkmenistan: age profiles in context

Turkmenistan: consumer landscape

Uzbekistan: age profiles in context

Uzbekistan: consumer landscape

Vietnam: age profiles in context

Vietnam: c onsumer landscape

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Megatrends

Strategy Briefing

Consumer Lifestyles in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Middle class growing as disposable incomes rise

“Super-aged” and 65+ consumer segments will drive increased spending

Rise of the megacity and transition from a rural to urban economy by 2022

Persistent low birth rates lead to a decline in the number of young adults

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Consumer Profiles

Mid-lifers will remain the mainstay for spending as numbers surge

65+ segment will surpass the entire population of North America by 2019

Women in Japan living nearly 20 years longer than women in Pakistan

Growth of megacities will create greater reliance on new technologies

Low birth rates and rise of the “super-aged” will impact workforce

Regional Lifestyles in Focus

High number of babies and infants will continue to drive spending

Urban population in Asia Pacific to overtake rural population by 2022

Couples with children still the largest household type, but growth stalls

Increase in disposable income will enable consumers to trade up

Regional consumer spending on essentials by middle income segment

Country Snapshots

Azerbaijan: age profiles in context

Azerbaijan: consumer landscape

China: age profiles in context

China: c onsumer landscape

Hong Kong: age profiles in context

Hong Kong: c onsumer landscape

India: age profiles in context

India: c onsumer landscape

Indonesia: age profiles in context

Indonesia: c onsumer landscape

Japan: age profiles in context

Japan: c onsumer landscape

Kazakhstan: age profiles in context

Kazakhstan: c onsumer landscape

Malaysia: age profiles in context

Malaysia: c onsumer landscape

Pakistan: age profiles in context

Pakistan: consumer landscape

Philippines: age profiles in context

Philippines: c onsumer landscape

Singapore: age profiles in context

Singapore: c onsumer landscape

South Korea: age profiles in context

South Korea: consumer landscape

Taiwan: age profiles in context

Taiwan: consumer landscape

Thailand: age profiles in context

Thailand: c onsumer landscape

Turkmenistan: age profiles in context

Turkmenistan: consumer landscape

Uzbekistan: age profiles in context

Uzbekistan: consumer landscape

Vietnam: age profiles in context

Vietnam: c onsumer landscape

Why buy this report?

Want to find out more about this report?

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