The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreApr 2017
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Despite their relative affluence, consumers slowed their spending in recent years as a result of a sluggish economy and declining levels of disposable income. Consumers have also reduced borrowing and are working to pay off existing household debt. But it appears that Austrians are becoming more optimistic about their personal finances in light of an improving economy, leading to projections of increased spending in coming years, including spending by Later-Lifers buoyed by generous pensions.
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A consumer segmentation section in the report breaks down the Austria’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.