Consumer Lifestyle

Consumer Lifestyles in Belarus

Mar 2017

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumers have had to endure an economic crisis which has led to declining incomes. In response, consumers have altered their spending habits and tightened their belts, continually looking for the lowest prices and in many instances delaying purchases, particularly of big-ticket items. New taxes on products bought abroad have affected the popular pastime of cross-border shopping. Online shopping is growing with domestic and Chinese retailers the most popular sites.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Belarus.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Belarus’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Belarus report to answer questions including:

In what types of stores do consumers shop for food and drink?
Do commuters drive cars to work or take public transport?
How do ethnic groups influence consumer preferences and expenditure trends?
How many households own microwave ovens? Personal computers? Refrigerators?
On the whole, are the Belarus’s consumers spenders or savers?
Where do consumers go on holiday and how much do they spend?
How well are consumers served by the Belarus’s healthcare system?

Buy Consumer Lifestyle reports to:

Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Belarus with relevant data conveniently laid out in a single, easy-to-read document
Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Belarus consumers as they shop for and buy needed products and services
Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Belarus
Quickly grasp the dynamics and direction of Belarus’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

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LIFESTYLES IN BELARUS

Chart 1 Consumer Lifestyles in 2016

TOP FIVE CONSUMER TRENDS

Consumers tightening belts as income levels decline

Consumers shopping online to get best prices

Aging population to have a substantial impact on consumption patterns

Belarusians cross the border for shopping sprees

Social media influencing consumer habits and attitudes

CONSUMER SEGMENTATION

Babies and Infants

Affordable day care services are scarce
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth

Kids

Kuplyaytse belaruskaye (buy Belarusian products)
Chart 3 Number of Kids (Aged 3-8)

Tweenagers

Pocket money usually spent on snack and fast food
Tweens flock to extra-curricular classes
Chart 4 Distribution of Tweens (Aged 9-12)

Teens

Teens turn to bloggers to get fill of fashion brands
More Teens preparing for IT careers
Chart 5 Distribution of Teens (Aged 13-17)

Young Adults

Chart 6 Distribution of Young Adults (Aged 18-19) and Age at First Marriage

Middle Youth

Growing number of Middle Youth entrepreneurs
Chart 7 Distribution of Middle Youth (Aged 30-44)

Mid-Lifers

Younger Mid-Lifers increasingly turn online for news
Chart 8 Number of Mid-Lifers (Aged 45-59)

Later-Lifers

More Later-Lifers continue to work
Chart 9 Number of Later-Lifers (Aged 60+) and Life Expectancy

EATING AND DRINKING

Eating Habits

Low incomes and poor diets leading to obesity amongst women
New fast food venues to challenge traditional cafes and restaurants in Minsk

Case study: Healthy meals delivered to consumers’ doors

Chart 10 Consumer Spending on Food and Non-Alcoholic Drinks: 2016

Drinking Habits

Government encourages consumers to drink domestic products
Price-conscious fresh coffee drinkers look for alternatives
Chart 11 Consumer Spending on Beer, Wines and Spirits: 2016

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

Belarusian medications more affordable but many consumers still want imported products
Chart 12 Consumer Expenditure on Personal Health: 2016

Ethical Living

Increased demand for ‘green’ products
Chart 13 Obese and Overweight Population by Gender: 2000-2016

Sport and Fitness

Cycling growing in popularity in urban areas
Ice hockey remains a top sport in Belarus
Chart 14 Percentage of Households Owning a Bicycle: 2016

HOUSE AND HOME

Home Ownership

Government attempts to stem flow of rural residents to cities
Chart 15 Overview of Households: 2016

Household Profiles

Rise in the number of household pets
Households still want cars but many now can’t afford them
Chart 16 Households by Type, Occupants, and Pet Ownership

Running Costs

Households hesitate to install solar panels due to high cost
Fewer home renovation options amidst declining incomes
Chart 17 Running Costs per Household: 2016

LEISURE AND RECREATION

Leisure Time

Consumers attracted by popular new games

Vacations

Domestic tourism is thriving
Chart 18 Holiday Time: 2016

Opportunities for Celebrations and Gift-Giving

TECHNOLOGY

The Internet

More consumers turning to online banking as internet access grows
Chart 19 Accessing the Internet: 2016

Attitudes towards Social Media and Networking

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene

More women buying clothing and cosmetics at shopping centres rather than outdoor markets
Price-conscious consumers turning to cosmetics discounters
Chart 20 Consumer Expenditure on Personal Appearance: 2016

Investing in Yourself: Male Personal Grooming and Hygiene

Style Icons and Celebrity Influences

SHOPPING

Main Household Shop

Consumers crossing the borders to secure better prices
Chart 21 Main Household Shop by Retailer Type: 2016

Shopping for Big-Ticket Items

Consumers crossing borders to secure better prices but new restrictions stifle demand

Shopping Online

Consumers face government limits on online shopping
Low prices offered by Chinese online vendors attract consumers
More consumers ordering meals online
Chart 22 Internet Retail Spending: 2016

SPENDING AND SAVING

Attitudes towards Spending

Attitudes towards Savings

Attitudes towards Loans

Mortgages only affordable to affluent consumers
Chart 23 Key Spending and Savings Measures: 2016

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Megatrends

Consumer Lifestyle

Consumer Lifestyles in Belarus

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About This Report

New Report Guarantee

Overview

Why buy this report?

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Belarus.

Use the Consumer Lifestyle in Belarus report to answer questions including:

Buy Consumer Lifestyle reports to:

Want to find out more about this report?

Table of Contents

LIFESTYLES IN BELARUS

TOP FIVE CONSUMER TRENDS

Consumers tightening belts as income levels decline

Consumers shopping online to get best prices

Aging population to have a substantial impact on consumption patterns

Belarusians cross the border for shopping sprees

Social media influencing consumer habits and attitudes

CONSUMER SEGMENTATION

Babies and Infants

Kids

Tweenagers

Teens

Young Adults

Middle Youth

Mid-Lifers

Later-Lifers

EATING AND DRINKING

Eating Habits

Case study: Healthy meals delivered to consumers’ doors

Drinking Habits

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

Ethical Living

Sport and Fitness

HOUSE AND HOME

Home Ownership

Household Profiles

Running Costs

LEISURE AND RECREATION

Leisure Time

Vacations

Opportunities for Celebrations and Gift-Giving

TECHNOLOGY

The Internet

Attitudes towards Social Media and Networking

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene

Investing in Yourself: Male Personal Grooming and Hygiene

Style Icons and Celebrity Influences

SHOPPING

Main Household Shop

Shopping for Big-Ticket Items

Shopping Online

SPENDING AND SAVING

Attitudes towards Spending

Attitudes towards Savings

Attitudes towards Loans

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics