Consumer Lifestyle

Consumer Lifestyles in Bulgaria

Sep 2016

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumers have enjoyed rising disposable incomes and many have returned to more confident spending since the economic slowdown. While some households have begun repaying debts, political instability and largely negative perceptions of reform efforts have prompted others to increase household savings. Young urban dwellers continue to drive demand for dining out and products related to health and wellbeing, while Mid-lifers are driving demand for leisure and recreation products and services.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Bulgaria.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Bulgaria’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Bulgaria report to answer questions including:

In what types of stores do consumers shop for food and drink?
Do commuters drive cars to work or take public transport?
How do ethnic groups influence consumer preferences and expenditure trends?
How many households own microwave ovens? Personal computers? Refrigerators?
On the whole, are the Bulgaria’s consumers spenders or savers?
Where do consumers go on holiday and how much do they spend?
How well are consumers served by the Bulgaria’s healthcare system?

Buy Consumer Lifestyle reports to:

Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Bulgaria with relevant data conveniently laid out in a single, easy-to-read document
Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Bulgaria consumers as they shop for and buy needed products and services
Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Bulgaria
Quickly grasp the dynamics and direction of Bulgaria’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

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LIFESTYLES IN BULGARIA

Chart 1 Datagraphics in Bulgaria

TOP FIVE CONSUMER TRENDS

Consumers chase the ‘Bulgarian dream’

Demographic shifts changing the consumer profile

Growing income disparities shape consumer spending habits

Urban consumers drive increased demand for healthy food

Virtual opinion-makers influence consumers’ choices

CONSUMER SEGMENTATION

Babies and Infants

The rise of BG-Mamma, Bulgaria’s mother-led opinion-maker
Chart 2 Babies and Infants in Focus 2000-2020

Kids

Growing demand for private day-care in urban centers
Parents over-indulging in their kids’ materialistic aspirations
Chart 3 Kids in Focus 2000-2020

Tweenagers

Tweenage gaming switching gear
Increasing demand for out-of-school tutoring and schooling arrangements
Chart 4 Tweens in Focus 2000-2020

Teens

Emil Konrad gathering unprecedent teen following
The increasing allure of non-Westen cultures: the curious obssession with K-pop
Chart 5 Teens in Focus 2000-2020

Young Adults

Board game mania spreading among young professionals
Chart 6 Young Adults in Focus 2000-2020

Middle Youth

Suburban housing increasingly attractive to families with children
Chart 7 Middle Youth in Focus 2000-2020

Mid-Lifers

Mid-Lifers at the forefront of post-crisis recovery
Off-road and outdoor activities on the rise among Mid-Lifers
Chart 8 Mid-Lifers in Focus 2000-2020

Late-Lifers

Chart 9 Late-Lifers in Focus 2000-2020

HOUSING AND HOUSEHOLDS

Home Ownership

Chart 10 Home Ownership 2000-2020

Household Profiles

Chart 11 Household Profiles 2000-2020

Running Costs

Growing demand for spacious apartments with extras
Investing in property becoming a stable trend in Bulgaria
Chart 12 Household Running Costs 2000-2020

MONEY AND SAVINGS

Attitudes toward Payment Methods

Savings

Loans and Mortgages

Savings registering a major rise in all deposit segments
Increasing demand for alternative forms of saving
Chart 13 Borrowing and Saving 2000-2019

EATING AND DRINKING

Eating Habits

Dining out showing signs of revival
Consumers’ desire for healthy food drives growth of urban farmers’ markets
Chart 14 Food Expenditure Profile 2000-2020

Drinking Habits

Beer consumption on the rise in urban areas
Chart 15 Drinks Expenditure Profile 2000-2020

GROOMING AND FASHION

Female Grooming and Fashion Trends

Consumers increasingly looking for quality cosmetics
Fashion and cosmetics bloggers influencing consumers

Male Grooming and Fashion Trends

Men’s clothing still predominantly bought by women
Greater demand among men for cosmetic treatments
Chart 16 Grooming and Fashion Expenditure 2000-2020

HEALTH AND WELLNESS

Attitudes to Health and Well-being

Increasing demand for private healthcare
Dietary supplements filling the gap in traditional medical treatments
Chart 17 Health of the Nation 2000-2020

SHOPPING HABITS

Main Household Shop

Shopping for Big-Ticket Items and Personal Goods

Increased popularity of specialised food stores
Chart 18 Where Households Shop for Essentials 2000-2019

LEISURE AND RECREATION

Leisure Time

Getting back to their roots: the growing popularity of traditional folk dancing
Bulgarians actively buying vacation property in neighbouring Greece

Vacations

Public Holidays, Celebrations and Gift-Giving

Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020

GETTING AROUND

Private Transport

Chart 20 Getting Around on Private Transport 2000-2020

Public Transport

Commuting

Chart 21 Getting Around on Public Transport 2000-2020

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Consumer Lifestyle

Consumer Lifestyles in Bulgaria

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About This Report

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Overview

Why buy this report?

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Bulgaria.

Use the Consumer Lifestyle in Bulgaria report to answer questions including:

Buy Consumer Lifestyle reports to:

Want to find out more about this report?

Table of Contents

LIFESTYLES IN BULGARIA

TOP FIVE CONSUMER TRENDS

Consumers chase the ‘Bulgarian dream’

Demographic shifts changing the consumer profile

Growing income disparities shape consumer spending habits

Urban consumers drive increased demand for healthy food

Virtual opinion-makers influence consumers’ choices

CONSUMER SEGMENTATION

Babies and Infants

Kids

Tweenagers

Teens

Young Adults

Middle Youth

Mid-Lifers

Late-Lifers

HOUSING AND HOUSEHOLDS

Home Ownership

Household Profiles

Running Costs

MONEY AND SAVINGS

Attitudes toward Payment Methods

Savings

Loans and Mortgages

EATING AND DRINKING

Eating Habits

Drinking Habits

GROOMING AND FASHION

Female Grooming and Fashion Trends

Male Grooming and Fashion Trends

HEALTH AND WELLNESS

Attitudes to Health and Well-being

SHOPPING HABITS

Main Household Shop

Shopping for Big-Ticket Items and Personal Goods

LEISURE AND RECREATION

Leisure Time

Vacations

Public Holidays, Celebrations and Gift-Giving

GETTING AROUND

Private Transport

Public Transport

Commuting

Why buy this report?

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Complete Catalogue

Consumer Lifestyles

Future Demographics

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics