The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2016
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Consumers have enjoyed rising disposable incomes and many have returned to more confident spending since the economic slowdown. While some households have begun repaying debts, political instability and largely negative perceptions of reform efforts have prompted others to increase household savings. Young urban dwellers continue to drive demand for dining out and products related to health and wellbeing, while Mid-lifers are driving demand for leisure and recreation products and services.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
A consumer segmentation section in the report breaks down the Bulgaria’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.