Consumer Lifestyles in Cameroon

Consumer Lifestyle

About This Report

Sep 2012

In spite of many economic challenges, consumers in Cameroon have enjoyed increased annual disposable incomes in recent years, resulting in rising consumer expenditure. While still plagued with poverty, particularly in rural areas, the country has a growing urban middle class that has been boosted by an increased number of young professionals. In turn, in an effort to address increased demand from these relatively more affluent consumers, the retail sector is becoming more formal and modern

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Consumer Lifestyles in Cameroon

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CONSUMER HABITS IN CONTEXT

Current Behaviour within the Broader Economic Climate
Consumer Confidence
Misery Index
Chart 1 Misery Index 2006-2011

LEARNING

School Life
University Life
Adult Learning
Chart 2 Consumer Expenditure on Education and Number of Students in Higher Education 2006-2011
Chart 3 Regional Ranking of Number of University Students 2011

WORKING HABITS

Working Conditions
Women in the Workplace
Commuting
Alternative Work Options
Retirement
Chart 4 Employed and Unemployed Population 2006-2011
Chart 5 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Chart 6 Regional Ranking of Female Employment Rate 2011

EATING HABITS

Dining In
Dining Out
Café Culture
Snacking Habits
Attitudes towards Food Trends
Chart 7 Per Capita Expenditure on Consumer Foodservice 2011
Chart 8 Regional Ranking of Average Supply of Food Calories per Day 2011

DRINKING HABITS

Attitudes towards Drinking
Drinking Inside the Home
Drinking Outside the Home
Chart 9 Per Capita Consumption of Alcoholic Drinks and Soft Drinks by Category 2011
Chart 10 Regional Ranking of Alcoholic Drinks Consumption: Off-trade vs On-trade 2011

GROOMING HABITS

Attitudes towards Personal Care
Attitudes towards Beauty
Male Grooming
Use of Hair Care Salons, Spas, Nail and Beauty Parlours
Chart 11 Value Sales of Beauty and Personal Care Key Categories 2006-2011
Chart 12 Regional Ranking of Per Capita Sales of Men's Grooming Products 2011

FASHION HABITS

Attitudes towards Clothing
Attitudes towards Footwear
Attitudes towards Personal Adornment
Attitudes towards Accessories/Luxury Goods
Chart 13 Consumer Expenditure on Clothing and Footwear 2006-2011
Chart 14 Regional Ranking of Consumer Expenditure on Clothing and Footwear as a Proportion of Total Consumer Expenditure 2011

HEALTH AND WELLNESS HABITS

Public versus Private Healthcare
Attitudes to Health and Well-being
Over-the-Counter Versus Prescription-Only Medicines (OTC vs POM)
Sport and Fitness
Obesity
Chart 15 Growth in OTC Expenditure on Pharmaceuticals Compared with Healthy Life Expectancy at Birth 2006-2011
Chart 16 Regional Ranking of Obese and Overweight Population 2011

SMOKING HABITS

Smoking Prevalence
Attitudes to Smoking
Chart 17 Smoking Prevalence amongst Men and Women 2006-2011
Chart 18 Regional Ranking of Smoking Prevalence 2011

SHOPPING HABITS

Attitudes to Shopping
Main Household Food and Non-Food Consumables Shop
Top-Up Food Shopping
Shopping for Big-Ticket Items
Personal Shopping
E-commerce and M-commerce
Chart 19 Importance of Hypermarkets, Supermarkets and Discounters within Grocery Retailing 2011
Chart 20 Regional Ranking of Sales through Internet Retailing 2011

LEISURE HABITS

Staying In
Going Out
Public Holidays, Celebrations and Gift-Giving
Culture
Chart 21 Regional Ranking of Consumer Expenditure on Leisure and Recreation as a Proportion of Total Consumer Expenditure 2011

DIY AND GARDENING HABITS

Attitudes to DIY
Attitudes to Gardening

PET OWNERSHIP HABITS

Attitudes to Pet Ownership

TRAVEL HABITS

Getting Around
Use of Public Transport
Air Travel
Chart 22 Number of Scheduled Airline Passengers Carried and Per Capita Kilometres Travelled 2006-2011
Chart 23 Number of Passengers Carried by Rail and Per Capita Kilometres Travelled 2006-2011
Chart 24 Length of Road Network 2006-2011
Chart 25 Regional Ranking of Passenger Cars in Use 2011

VACATION HABITS

Attitudes to Taking Holidays
Main Holiday-Taking Trends
Domestic versus Foreign Holidays
Preferred Travel Methods
Chart 26 Tourism Expenditure and Tourism Receipts Per Capita 2006-2011

FINANCIAL HABITS

Attitudes toward Payment Methods
Savings
Loans and Mortgages
Chart 27 Consumer Lending Compared with Savings and Savings Ratio 2006-2011
Chart 28 Regional Ranking of Financial Cards in Circulation 2011