Consumer Lifestyles in Costa Rica

Consumer Lifestyle

About This Report

Jul 2017

Many consumers are enjoying rising disposable incomes and, in turn, rising spending, but high income inequality in the country means that many households are still struggling. Internet penetration and possession of digital gadgets has grown significantly in recent years and this has boosted internet retailing, particularly among younger consumers. Most Costa Ricans live in houses rather than apartments, driving demand for household goods, but this is changing as a result of urbanisation.

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Consumer Lifestyles in Costa Rica

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LIFESTYLES IN COSTA RICA

Chart 1 Consumer Lifestyles in 2017

TOP FIVE CONSUMER TRENDS

Consumers enjoy rising income and spending
Consumers begin to embrace internet retailing
Younger consumers driving changing housing preferences
Costa Ricans seeking healthier lifestyles
Food shoppers still prefer traditional pulperias

CONSUMER SEGMENTATION

Babies and Infants
Low levels of breastfeeding
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
Kids
Kids enjoy techonology-based toys
Child obesity rates continue to rise
Chart 3 Number of Kids (Aged 3-8)
Tweenagers
Chart 4 Distribution of Tweens (Aged 9-12)
Teens
Teens’ lives centred around digital technology
Chart 5 Distribution of Teens (Aged 13-17)
Young Adults
Young Adults’ spend on leisure and entertainment
Chart 6 Distribution of Young Adults (Aged 18-29) and Age at First Marriage
Middle Youth
Middle Youth embrace digital technology
Chart 7 Distribution of Middle Youth (Aged 30-44)
Mid-Lifers
Mid-Lifers contribute to voluntary pension schemes
Chart 8 Number of Mid-Lifers (Aged 45-59)
Later-Lifers
Government programmes assist needy Later-Lifers
Chart 9 Number of Later-Lifers (Aged 60+) and Life Expectancy

EATING AND DRINKING

Eating Habits
Increasing demand for fast food
Chart 10 Consumer Spending on Food and Non-Alcoholic Drinks: 2016
Drinking Habits
Consumers find their sugar in juices
Chart 11 Consumer Spending on Beer, Wines and Spirits: 2016

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing
Consumers want to look fit but struggle to give up their favourite foods
Chart 12 Consumer Expenditure on Personal Health: 2016
Ethical Living
Increasing demand for organic food products
Chart 13 Obese and Overweight Population by Gender: 2000-2016
Sport and Fitness
More people are running in the capital city
Gym memberships are on the rise
Chart 14 Percentage of Households Owning a Bicycle: 2016

HOUSE AND HOME

Home Ownership
Millennials seek personalised homes
Chart 15 Overview of Households: 2016
Household Profiles
Costa Ricans prefer dogs as pets
Chart 16 Households by Type, Occupants, and Pet Ownership
Running Costs
Chart 17 Running Costs per Household: 2016

LEISURE AND RECREATION

Leisure Time
Vacations
More holiday-makers travelling by air
More travellers go online to plan their vacations
Chart 18 Holiday Time: 2016
Opportunities for Celebrations and Gift-Giving

TECHNOLOGY

The Internet
Internet users embrace mobile apps
Chart 19 Accessing the Internet: 2016
Attitudes towards Social Media and Networking

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene
Increase in demand for beauty centre services
Chart 20 Consumer Expenditure on Personal Appearance: 2016
Investing in Yourself: Male Personal Grooming and Hygiene
Style Icons and Celebrity Influences

SHOPPING

Main Household Shop
Chart 21 Main Household Shop by Retailer Type: 2016
Shopping for Big-Ticket Items
Shopping Online
Online shoppers tend to trust international internet retail sites
Chart 22 Internet Retail Spending: 2016

SPENDING AND SAVING

Attitudes towards Spending
Attitudes towards Savings
Attitudes towards Loans
Cash is king amongst Costa Rican consumers
Chart 23 Key Spending and Savings Measures: 2016