Consumer Lifestyle

Consumer Lifestyles in Hungary

Apr 2017

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

After a period of uncertainty, the economy appears to be returning to sustainable growth and disposable incomes are rising. That has boosted consumer confidence and led to increased consumer spending. In addition, the brighter financial forecast has encouraged a growing number of consumers to consider the credit option when buying goods and services. Internet retailing continues to grow after a slow start, particularly mobile internet retailing, driven largely by tech-savvy younger consumers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Hungary.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Hungary’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Hungary report to answer questions including:

In what types of stores do consumers shop for food and drink?
Do commuters drive cars to work or take public transport?
How do ethnic groups influence consumer preferences and expenditure trends?
How many households own microwave ovens? Personal computers? Refrigerators?
On the whole, are the Hungary’s consumers spenders or savers?
Where do consumers go on holiday and how much do they spend?
How well are consumers served by the Hungary’s healthcare system?

Buy Consumer Lifestyle reports to:

Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Hungary with relevant data conveniently laid out in a single, easy-to-read document
Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Hungary consumers as they shop for and buy needed products and services
Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Hungary
Quickly grasp the dynamics and direction of Hungary’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

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LIFESTYLES IN HUNGARY

Chart 1 Consumer Lifestyles in 2017

TOP FIVE CONSUMER TRENDS

Growing consumer confidence drives increased spending

Consumers embrace internet retailing

Domestic holidays continue to grow in popularity

Younger consumers expected to drive growing acceptance of ethical consumerism

Healthcare consumers increasingly opting for private insurance schemes

CONSUMER SEGMENTATION

Babies and Infants

Demand for baby-related products remains strong
Growing number of fathers stay at home with Babies and Infants
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth

Kids

Kids living active lives
Chart 3 Number of Kids (Aged 3-8)

Tweenagers

Tweens’ diet often unhealthy
Chart 4 Distribution of Tweens (Aged 9-12)

Teens

Teens look for management positions in future
Chart 5 Distribution of Teens (Aged 13-17)

Young Adults

Growing number of Young Adults looking abroad to build their careers
Chart 6 Distribution of Young Adults (Aged 18-29) and Age at First Marriage

Middle Youth

Middle Youth become successful entrepreneurs
Chart 7 Distribution of Middle Youth (Aged 30-44)

Mid-Lifers

Fewer Mid-Lifers travel
Chart 8 Number of Mid-Lifers (Aged 45-59)

Later-Lifers

Chart 9 Number of Later-Lifers (Aged 60+) and Life Expectancy

EATING AND DRINKING

Eating Habits

Consumer demand rises with reduction of VAT
Chart 10 Consumer Spending on Food and Non-Alcoholic Drinks: 2016

Drinking Habits

Ambiguous results of ‘Chips tax’
Chart 11 Consumer Spending on Beer, Wines and Spirits: 2016

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

Patients still pay gratuity for public healthcare services
Obesity continues to be a health issue
Chart 12 Consumer Expenditure on Personal Health: 2016

Ethical Living

Increased demand for environmentally friendly cars
Chart 13 Obese and Overweight Population by Gender: 2000-2016

Sport and Fitness

Cycling is popular for both fitness and transport
Chart 14 Percentage of Households Owning a Bicycle: 2016

HOUSE AND HOME

Home Ownership

Renting becoming tougher as prices rise
Chart 15 Overview of Households: 2016

Household Profiles

Chart 16 Households by Type, Occupants, and Pet Ownership

Running Costs

Rising demand for mixed-use water boilers
Chart 17 Running Costs per Household: 2015

LEISURE AND RECREATION

Leisure Time

Theatres are gaining in popularity

Vacations

Consumers use Szép vouchers on domestic holidays
Chart 18 Holiday Time: 2016

Opportunities for Celebrations and Gift-Giving

TECHNOLOGY

The Internet

Content is king among mobile internet users
Chart 19 Accessing the Internet: 2016

Attitudes towards Social Media and Networking

GROOMING AND APPEARANCES

Investing in Yourself: Female Personal Grooming and Hygiene

Second-hand fashion increasingly popular
Chart 20 Consumer Expenditure on Personal Appearance: 2016

Investing in Yourself: Male Personal Grooming and Hygiene

Beards are fashionable among younger men

Style Icons and Celebrity Influences

SHOPPING

Main Household Shop

Chart 21 Main Household Shop by Retailer Type: 2016

Shopping for Big-Ticket Items

Shopping Online

Cross-border online shopping becoming increasingly popular
Chart 22 Internet Retail Spending: 2016

SPENDING AND SAVING

Attitudes towards Spending

Attitudes towards Savings

Attitudes towards Loans

Demand for mortgages grows but consumers face obstacles
Chart 23 Key Spending and Savings Measures: 2016

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Consumer Lifestyle

Consumer Lifestyles in Hungary

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About This Report

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Overview

Why buy this report?

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Hungary.

Use the Consumer Lifestyle in Hungary report to answer questions including:

Buy Consumer Lifestyle reports to:

Want to find out more about this report?

Table of Contents

LIFESTYLES IN HUNGARY

TOP FIVE CONSUMER TRENDS

Growing consumer confidence drives increased spending

Consumers embrace internet retailing

Domestic holidays continue to grow in popularity

Younger consumers expected to drive growing acceptance of ethical consumerism

Healthcare consumers increasingly opting for private insurance schemes

CONSUMER SEGMENTATION

Babies and Infants

Kids

Tweenagers

Teens

Young Adults

Middle Youth

Mid-Lifers

Later-Lifers

EATING AND DRINKING

Eating Habits

Drinking Habits

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

Ethical Living

Sport and Fitness

HOUSE AND HOME

Home Ownership

Household Profiles

Running Costs

LEISURE AND RECREATION

Leisure Time

Vacations

Opportunities for Celebrations and Gift-Giving

TECHNOLOGY

The Internet

Attitudes towards Social Media and Networking

GROOMING AND APPEARANCES

Investing in Yourself: Female Personal Grooming and Hygiene

Investing in Yourself: Male Personal Grooming and Hygiene

Style Icons and Celebrity Influences

SHOPPING

Main Household Shop

Shopping for Big-Ticket Items

Shopping Online

SPENDING AND SAVING

Attitudes towards Spending

Attitudes towards Savings

Attitudes towards Loans

Why buy this report?

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Complete Catalogue

Consumer Lifestyles

Future Demographics

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics